Andrew and Doug MacIver are the stars of hit reality show, Bargain Brothers, which provides a irreverent but honest look at a day in the life of used car dealers. Through creativity, humor, and authenticity, The Brothers of Bargain have been able to carve out a niche in the Canadian car buying market.
What we discuss in this episode:
- How Andrew and Doug got started as independent auto dealers
- Why it's important to continually assess the risks your dealership is facing so that you can respond appropriately
- How authenticity has helped them create commercials and other assets to stand out in a unique car buying market
- How will consolidation affect the small dealers?
- How independent dealers can get creative acquiring vehicles from consumers
- Listen to the full episode for more!
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Thanks, Andrew and Doug!
If you enjoyed this conversation with Andrew and Doug MacIver, please let him know by clicking on the links below and sending him a message.
- Click here to thank Andrew MacIver on Facebook
- Click here to thank Doug MacIver on Facebook
- Click here to let Michael know about your number one takeaway from this conversation
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