Get the social media cheat sheet here: https://www.thedealerplaybook.com/melanie-borden 

Selling more cars comes from building relationships, not talking about how you sell cars.

It can be easy for car sales professionals or service consultants to only talk about what they do for a living.

Melanie Borden shares that the best way to sell cars is to focus on building the relationship first. Social media is one of the best tools to make that happen these days. 

Once you have an understanding of who your customers are and where they shop, it is easier to get to know them and speak about topics they care about.

Doing this will remove the default action of only posting about what you do for a living.

PureCars 

Support the show by checking out our sponsor over at www.purecars.com

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.