There are more than enough people out there telling you that you should be more grateful, but why? Gary Vaynerchuk, Grant Cardone, Tony Robbins, Marie Forleo and so many others all seem to gravitate towards the message of gratitude. 

In today's Daily DPB, Michael shares the impact that gratitude has had on his climb to success as well as some interesting science behind why you and your dealership need to make gratitude a bigger part of the culture.