This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama.
Weekly Episodes
Tune in for a mix of:
- Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.
- Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.
- Practical Advice: Get actionable tips on everything from time management to marketing strategies.
This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams
"This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.
This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
Selling Without Being Salesy. How to Sell More Often Without The Ick.
Are you feeling hesitant about selling your offer frequently? In this episode, Laura dives into the importance of consistently talking about what you have to offer and why it's crucial for your business's success. Drawing from her own experience as a gym owner, Laura shares a relatable story about how, despite all efforts, some customers still claimed they didn't know about an ongoing promotion. This leads to a powerful discussion on why talking about your offer every single day is not just okay—it's necessary.
Laura highlights the audacious sales strategies of big brands like Old Navy and Gap, showing us that there's a lot to learn from their relentless communication tactics. She offers practical advice on various sales activities that can keep your offers top of mind for your customers. If you've ever worried about being too "salesy," this episode will empower you to embrace your inner salesperson and confidently promote your business.
Episode Highlights:
[00:00] - Introduction to the importance of frequency in selling and setting the stage for today's discussion.
[03:16] - Laura's story about apparel orders at her gym and the communication challenges faced.
[05:08] - Different sales activities you can use to keep your offer in front of your audience daily.
[07:31] - Lessons from big brands: why we should be bold like Old Navy and Gap in our sales efforts.
Closing Remarks:
Thank you for tuning in! Remember, talking about your offer consistently is key to ensuring your customers know what's available. If you enjoyed this episode, please rate, follow, and share the podcast. Your support helps us keep bringing you valuable content. Don't forget to leave a review and tell us what you think!
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