Trades Secrets: Contractor Marketing

Episode 47 - Why Google Ads is Risky Business

• Devon Hayes & Amanda Joyce

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Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations.

Episode Highlights:

  • Google Ads requires a significant investment of time and resources for testing and optimization before seeing results.
  • A single click on a Google Ad can cost contractors tens of dollars, even if the lead doesn't convert.
  • Relying solely on Google Ads while neglecting organic SEO strategies can lead to an over-dependence on paid advertising.
  • Google Local Services ads may be a more cost-effective alternative, as contractors only pay for legitimate leads or calls.
  • The effectiveness of Google Ads can vary greatly depending on the contractor's industry and the buyer's journey.
  • A balanced approach, combining SEO and targeted advertising, may be the most effective long-term strategy.


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At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.