Trades Secrets: Contractor Marketing
Episode 50 - The Google Leak: Sandboxin' Son of a
Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is a must-watch for any contractor looking to gain insight and knowledge of the Google leak and wanting to capitalize on this valuable information!
Episode Highlights:
- The leak confirms that Google uses users' past 13 months of click behavior (called "Nav Boost") to determine search rankings for navigational queries.
- Google tracks users' entire clickstream data, including clicks from social media, emails, and other sources leading to a website.
- Toxic backlinks, especially those with spammy anchor text, can negatively impact a website's ranking.
- Every page title on a website has a site-wide ranking implication, not just for that specific page.
- The past 20 revisions or updates made to a website also factor into its overall ranking.
- Google sandboxes new websites for around 30 days, leading to an initial dip in organic traffic.
- Running paid advertising (PPC) campaigns can help improve organic rankings, as confirmed by the leak.
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here:
Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com
Find out how we can help you grow your business: https://elevmarketing.com/
Read about the latest in the field: https://elevmarketing.com/blog/
Connect with us on social media:
- https://www.facebook.com/elevmarketing
- https://twitter.com/elevation_mktg
- https://www.instagram.com/elevationdigitalmarketing/
- https://www.instagram.com/tradessecrets/
- https://www.linkedin.com/company/elevation-marketing-company/
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your ma
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is a must-watch for any contractor looking to gain insight and knowledge of the Google leak and wanting to capitalize on this valuable information!
Episode Highlights:
- The leak confirms that Google uses users' past 13 months of click behavior (called "Nav Boost") to determine search rankings for navigational queries.
- Google tracks users' entire clickstream data, including clicks from social media, emails, and other sources leading to a website.
- Toxic backlinks, especially those with spammy anchor text, can negatively impact a website's ranking.
- Every page title on a website has a site-wide ranking implication, not just for that specific page.
- The past 20 revisions or updates made to a website also factor into its overall ranking.
- Google sandboxes new websites for around 30 days, leading to an initial dip in organic traffic.
- Running paid advertising (PPC) campaigns can help improve organic rankings, as confirmed by the leak.
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here:
Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com
Find out how we can help you grow your business: https://elevmarketing.com/
Read about the latest in the field: https://elevmarketing.com/blog/
Connect with us on social media:
- https://www.facebook.com/elevmarketing
- https://twitter.com/elevation_mktg
- https://www.instagram.com/elevationdigitalmarketing/
- https://www.instagram.com/tradessecrets/
- https://www.linkedin.com/company/elevation-marketing-company/
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your ma
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.