Growth Marketing Camp
Get More Bang for your Buck with Event-Led Growth w/ Mark Kilens
In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:
🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)
🚀 How event marketers can leverage data from virtual events (& what they should pay attention to)
🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)
Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand this distinction make it big and stand out. Tune in to this episode and use it as a guide on leveraging event-led growth and a people-first GTM strategy!
In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:
🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)
🚀 How event marketers can leverage data from virtual events (& what they should pay attention to)
🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)
Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand this distinction make it big and stand out. Tune in to this episode and use it as a guide on leveraging event-led growth and a people-first GTM strategy!