Growth Marketing Camp

We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

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Growth Marketing Camp

Fuel Your Brand's Authority Through The Magic of Data-Driven Storytelling

October 03, 2023 • Opensense • Episode 97

In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.

In this episode, we discuss:

🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents

🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)

🚀 Common pitfalls in building out original research (& how to avoid it)

🚀 What lesson has taken Becky the longest to unlearn

We also cover Becky’s unique career journey, the turning point that sparked the idea of founding Redpoint, and the path she took to where she is now. So tune in and get ready to be impressed!