Growth Marketing Camp
We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I
Growth Marketing Camp
Busting Thought Leadership Myths with Ashley Faus from Atlassian
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Opensense
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Episode 98
This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show.
Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.
In this captivating Growth Marketing Camp episode, Ashley shares:
✨ The definition of thought leadership (& what the most essential elements of it are)
✨ Her 4 pillar framework for thought leadership
✨Thought leadership myths and uncovers the biggest misconceptions (& offers tips on how to get started the right way)
We also hear about Ashley’s journey into thought leadership, her Inbound23 experience, a little karaoke session, and why marketers don’t like being sold to. Check it out!