Angela Whiteford, a repeat CMO with multiple exits, discusses her approach to brand and communications in Series C or D stage startups. Angela highlights the importance of having a strong point of view and leveraging partnerships to build a brand. She shares examples from her career, such as working with Intel to validate technology claims, which bolstered her company’s credibility.
Thanks for listening!
Angela Whiteford, a repeat CMO with multiple exits, discusses her approach to brand and communications in Series C or D stage startups. Angela highlights the importance of having a strong point of view and leveraging partnerships to build a brand. She shares examples from her career, such as working with Intel to validate technology claims, which bolstered her company’s credibility.
Thanks for listening!