Standout Startup Brands

Roger Figueiredo , CMO, #paid

June 05, 2024 Amrita Gurney and Janessa Lantz Season 2 Episode 8
Roger Figueiredo , CMO, #paid
Standout Startup Brands
More Info
Standout Startup Brands
Roger Figueiredo , CMO, #paid
Jun 05, 2024 Season 2 Episode 8
Amrita Gurney and Janessa Lantz

In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech community, shares his journey and strategies for building and maintaining a strong brand from the ground up.

Learn how to focus on brand reputation and credibility from the very beginning, even with limited resources. Discover the optimal way to organize your marketing team for maximum impact, regardless of your company's size. Understand how to leverage influencers in both B2C and B2B spaces to enhance your brand's reach and reputation.

Follow Roger on LinkedIn.

Thanks for listening!

Show Notes

In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech community, shares his journey and strategies for building and maintaining a strong brand from the ground up.

Learn how to focus on brand reputation and credibility from the very beginning, even with limited resources. Discover the optimal way to organize your marketing team for maximum impact, regardless of your company's size. Understand how to leverage influencers in both B2C and B2B spaces to enhance your brand's reach and reputation.

Follow Roger on LinkedIn.

Thanks for listening!