Data-Driven Marketing Strategies That Speak to CEOs w/ Lacretia Marsh
IMCA peer2peer
IMCA peer2peer
Data-Driven Marketing Strategies That Speak to CEOs w/ Lacretia Marsh
Oct 29, 2024 Season 2 Episode 1
IMCA - Insurance Marketing and Communications Association

Lacretia Marsh, senior principal at Gartner, joined Jim Flynn and Natasha Suber to talk about the critical aspects of aligning marketing efforts with overall business goals, emphasizing the importance of prioritization, real-time data analysis, and effective storytelling. Interested in learning how to optimize resources, leverage AI and emerging technologies, and communicate value to key stakeholders? Listen to this episode of the IMCA peer2peer podcast.

Episode Artwork Data-Driven Marketing Strategies That Speak to CEOs w/ Lacretia Marsh 31:58 Episode Artwork Insurance PR: Pitching Stories w/ Patti Harman 41:00 Episode Artwork Podcasting for Internal Comms w/ Gina Butchin and Kristin Beers 29:13 Episode Artwork Demystifying Communications w/ Kristy Sands 35:32 Episode Artwork Connecting With Your Target Audience w/ Amber Anthony 29:29 Episode Artwork Getting The Most Out Of Good Employees w/ Ty Petway and Amber Anthony 32:05 Episode Artwork The Importance of Website ADA Compliance w/ Stephanie Mazza and Kyle Brice 34:00 Episode Artwork Leveraging AI and Measuring Its Impact w/ Beth Z 41:56 Episode Artwork Holding Companies Accountable to Their Values w/ Omari Aarons-Martin 40:26 Episode Artwork Leveraging AI to Automate Creativity w/ Dr. Tadas Jucikas 36:42 Episode Artwork Putting the Customer at the Center of Your Differentiation Strategy w/ Alistair Simmonds and Martin White 34:32 Episode Artwork Concert, Not Cacophony: Pulling All The Pieces of Marketing Together w/ Melanie Marsh 32:09 Episode Artwork Empowering and Recognizing Women in Insurance w/ Megan Bell 24:59 Episode Artwork Intro to Insurance for Marketers w/ Mitch Dunford and Beth Benhart 27:46 Episode Artwork Elevating Your Content Strategy w/ Jeff Fenigstein 32:30 Episode Artwork Strategic Growth Through Insurance Marketing w/ Jeff Kroeger 35:19 Episode Artwork The Keys to Building a Great Brand w/ Free Partners 27:02 Episode Artwork Becoming a Trusted Advisor w/ Felicia Stanczak 36:26 Episode Artwork Elevating Your Brand and Culture w/ Caryn Best 40:41 Episode Artwork Storytelling Deep Dive w/ Peter Woolfolk 28:24 Episode Artwork Unlocking Employalty w/ Joe Mull 30:23 Episode Artwork Building Business with the Growing Class w/ Greg Johnson and Bob Stillman 38:08 Episode Artwork Fearlessly Pursuing Social Impact w/ Sean Greenwood 41:06 Episode Artwork Navigating the Insurance Trade Media w/ Peter van Aartrijk 36:28 Episode Artwork Building A Successful Marcom Team w/ Dave Gordon 40:37