Property social media DONE RIGHT FROM DAY ONE with Milly Belliotti!

Milly Bellotti has previously managed social media for some huge brands and even launched cruise ships (online)! In 2019 she and her late partner took the plunge into property in the north east of England. After finding her new profession a lonely place Milly leaned into her strengths with social media and built her network but noticed how much she could help other property entrepreneurs be more effective at social media. Thus @postingproperty was born to provide tips and now an eight-week programme aimed at everyone from those starting out to do it correctly from the start all the way to bigger businesses that could be doing better. 

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Transcript

Sophie: 0:06

You're listening to the Girls in Property podcast, where we explore the world of property, meet amazing guests to hear their stories and support you in your property journey. Welcome, everybody. Hello on a beautiful, sunny day from Southampton. You're here with me, Sophie and Julia's here, too.

Julia: 0:28

Hi.

Sophie: 0:28

And we've got our wonderful guest Millie from posting property.

Milly: 0:31

Hello. Hello.

Sophie: 0:32

How are you?

Milly: 0:33

I am doing great. Enjoying the sunshine and enjoying your company.

Sophie: 0:36

We've all got iced coffees as well, so if you hear any clinking, that's just us. But, yeah, today we're joined by Millie. Millie from Posting Property is a social media for property investors specialist. Her career in social media spanned across the biggest advertising and media agencies in the world, including Walkers, Crisp and Royal Caribbean Cruises. And Millie has a property portfolio of buy to lets and works with investors to grow their business on social media. So welcome.

Milly: 1:03

Thank you.

Sophie: 1:05

Amazing. Did you get lots of free Crisps and cruises?

Milly: 1:08

Yes, I actually got to go on the world's largest cruise ship launch. I got it to trend on Twitter, did my job.

Julia: 1:15

I was looking at that and I was like, I want to go on it.

Sophie: 1:18

Which one was this?

Milly: 1:20

This was at the time, it was Harmony of the Seas. They've now got an even bigger one, but yeah. So I helped them launch the ships on social media, got influencers on board, and yeah.

Sophie: 1:32

Was that as fun as it sounds?

Milly: 1:33

It was actually pretty fun. Those cruise ships are absolutely they're like a floating city. I got lost so many times. There's like 30 bars and, like, 25 swimming pools.

Sophie: 1:42

It's whoa.

Julia: 1:43

I love it.

Sophie: 1:44

That's too many. That's too many swimming pools.

Julia: 1:46

Never too many.

Sophie: 1:48

So we always start the podcast with something we're celebrating. So, Millie, what are you celebrating this week?

Milly: 1:53

I am celebrating finding a tenant for one of my bitolettes. It was actually my first biteolette that I got in 2019, and I've had the same tenant since then. She's unfortunately having to move out and I was going to use a letting agent to relet it. And they said when I spoke to them, they wouldn't agree to trying to let it in a month. They wouldn't have that in the contract that I was then allowed to look myself if they couldn't find anyone in a month, which I thought was very OD, especially in this market where rentals at the moment are crazy. And so I said, well, okay, I'll find a tenant myself. I've let properties myself in the past and I found someone in a week and they're brilliant. And they're moving in the day after my other tenant leaves. So it's all just yeah, it's worked out really well. And why use letting agents when you can do it better yourself? Perfect.

Sophie: 2:38

Yeah. That's great. That's very good news. How about you, Julia?

Julia: 2:42

So I'm actually celebrating going to Birmingham tomorrow because I'm going to a business buying event, which I'm proper excited about.

Sophie: 2:49

You're going to buy some businesses?

Julia: 2:50

I'm going to buy a few, yeah.

Sophie: 2:51

Oh, why are you doing this?

Julia: 2:54

Do you know what? There is a whole story behind it. But I think in property, it's great for cash flow, but also especially rent to rent. But I want to start getting more assets, and I think the best way through doing that is through acquiring a business and then using some of the cash flow off the business to then buy more properties, more like portfolios, rather than buy one wait. And just a longer process. You can literally get a shortcut. And it's all been done before by many people. So that's the plan.

Sophie: 3:25

That's so exciting. How do you choose? Is it like stacking a property deal? Like, it's the figures, it's the cash flow, it's the profit.

Julia: 3:32

You know what, it's actually quite different. But I love it because I'm learning a whole new concept and I'm getting to know so many new people and it's just great because the business world is so well linked to property, because anyone who's in business wants to invest in property. So I'm sort of doing two at the same time, but I'm also trying to learn off them to buy a business myself. So, yeah, it's going to be really cool.

Sophie: 3:54

Yeah. Can't wait to hear how it goes. I'm celebrating. I'm basically being Simon today. I've managed to press record. I've done the music. We can hear everybody. So, yeah, that's what I'm celebrating.

Julia: 4:08

We think we can hear everybody.

Sophie: 4:11

Hopefully this podcast will go out. But we miss you, Simon. We miss you very much. So, Millie, welcome to the podcast. It's amazing to have you on. You're doing amazing things on social media. I did your challenge. Was it last month?

Milly: 4:25

Yeah, it was.

Sophie: 4:25

It was great.

Milly: 4:26

So many people took part. It was really brilliant.

Sophie: 4:28

I think people just don't know what to do and you just gave them, like, a couple of little prompts and then people were making really nice content. So can you tell us a bit more about your story? How you got from marketing to property and how you've blended it all up?

Milly: 4:43

Yeah, sure. So, in 2019, I didn't know anything about property, had never heard the concept of passive income or financial freedom ever in my life. I wasn't very much a nine till fiver. I was the head of social media for an advertising agency, and my parents have both been teachers all their life. So I'd never heard of entrepreneurialism. Really didn't think it was within my remit. And then my late partner and I, he had read Rich Dad, Poor dad, everyone's read that book and he got really excited by that and said, right, there's a talk, a property talk going on based on the concepts from Rich Dad, Poor dad, let's go. And that was January 2019. We went to that. I fell in love with the whole idea of it. And we pressed Play on basically a very expensive property training program, which don't regret at all. It was really brilliant. Is it the best route for people now? I think there's so many other ways to learn property now. There's coaching, there's online subscriptions. At the time, that was all I knew, so I did it and as I say, I don't regret it at all. So that's how we got introduced to the concept and we just fell in love with the whole idea. And my partner was from Jordy, he was from Newcastle and he'd been trying to convince me for years that it was the best place in the world, we should move up there. And obviously I was living in London, like, absolutely not, I'm not moving up there. And then when I started running numbers in London versus Newcastle, I was like, Maybe we should move to Newcastle. And he was like, yeah, I've been saying that for years. So I quit my job, my very well paying job, and moved up to the northeast. This was before working from home was a thing, so I didn't have the option of working remotely. And agencies like the ones I worked for didn't exist up in Newcastle, so I didn't have any option but to just completely fully commit and just go full in. And we did still have his income, he was in the Navy, so we lived off that and obviously cost of living up north way cheaper. So that was what spurred us on. And literally from zero to property educated, but no actual experience on the ground to, okay, I'm going to move up there and we're going to just start buying properties. And that's how it sort of started, that's how property started. But then I found it quite lonely doing property on my own. He was away a lot with the Navy and I didn't really know anyone in property up there. So I joined Instagram and was watching what every other property investor was doing on Instagram and I loved it. But I was also seeing quite a lot of, well, some mistakes and some missed opportunities on social media, people who could have been advertising themselves and their businesses better. And I thought, why don't they just do this, why don't they just do that? And I thought, well, actually, why don't I help them? So I created Posting Property just for free tips and to help other property investors succeed on social media. And then it turned into what it is now, which is a business of me helping property investors, teaching them how to use social media to grow their business. So I get to do that which I absolutely love, and I also get to do property at the same time. So I've sort of found my niche, my area, which in 2019, when I was stuck in this job and not knowing what the next step was going to be thinking I was going to work for the rest of my life. I was really despairing of that. I would never find my thing. And now I found it and I'm really happy.

Sophie: 7:47

I love that so much. And we spoke really recently, didn't we, about taking the leap. Like, we just did an episode on it and how you just go all in on something and it's terrifying, but you did it. That's amazing.

Milly: 8:01

It was tough because all my friends and family were down here. They all thought I was crazy. One of my friends said, I'll eat my sock if you achieve what you say you're going to achieve. Very supportive. No, I totally get why I'd come back from this course, like, all so excited, talking about financial freedom and they were just like, yeah, it sounds like you've just been sold this dream.

Julia: 8:20

So I get that. You see, I do think that you go to these courses and you get so much knowledge, right, but you get so much motivation with it because you're like, oh, my God, the energy in the room, the people. When you see other people succeeding, you're like, hungry for it, right? So you leave proper driven, proper motivated. But that motivation runs out, doesn't it? And so, in a sense, they are kind of right, if you didn't have the discipline and courage to continue, right, but you literally had the discipline, courage to continue and resilience, because there's a lot of shit that comes with it. So it's just sort of amazing how you went from saying you're going to start in property and then putting social media into the equation, because it's two things that go so well and together. And I think if people were to use more social media to promote their businesses, it would help them grow their businesses even more than they already have.

Milly: 9:09

Yeah. And that's why I do it. I love to see people succeed through social media. I think it's really brilliant and, yeah, I totally agree. There were loads of people who were at that course who didn't take the action, spent that money, didn't do anything with it. I sort of felt like I had to by that point. I told everyone, I was like, right, I'm moving up there, this is going to be a success. So if I hadn't have actually continued with it, I would have had to go back to London with my tail between my legs. And that was not an option.

Julia: 9:31

I love it. I think for you, it was also like you gave no other option but to succeed, because you've put so much on the line. And when you do that, it's so scary. But then you are sure that it's definitely going to succeed because it's like, I've got no way I'm going back. I would get more annoyed about going back than if I was to keep going and pushing. So I completely see why you did that and well done. That's incredible.

Sophie: 9:58

And I love how you niched as well because I speak to a lot of people looking to get into property who come from marketing or come from construction or compliance and I'm like, you've already got all this knowledge, just put it into property and then niche into it. So it could be someone there's, a girl who does a lot of EPCs and I'm like, okay, go and do property and then that can be your niche. You can help landlords improve their energy efficiency and you have to kind of get your thing, don't you?

Milly: 10:24

Yeah. That secondary income that supports the property business and is linked to it is so important because you make contacts through it as well. So the one can support the other. So you could quit your job but keep using those skills in a secondary property business which gives you a trading income, which is what mortgages want to see, and at the same time help support that business either through the contacts you've made or through the knowledge you're gaining. Because property takes some time to actually make you money. So I went down the buy to let the BRR strategy, which it takes a while before you actually see any cash in your pocket because you buy the first one, then you have to renovate it. That could take a while, then you've got to refinance it, that could take a while, it might be a year until you actually see money coming from it and that's just one property. And then obviously because you've got the mortgage and you got the rent, there's quite a small margin that you're actually taking home after all of that. So you have to actually build a property portfolio before you actually see any money from it. So in the meantime, you've got to make sure there's something else coming in 100%.

Sophie: 11:24

I love it. So let's dive into social media. Tell us what you offer to people and what we're all doing wrong. What do you see? And you're just like, no, I think.

Milly: 11:34

The main thing I see is this idea that people have that they have to be really professional. And so what they do is they take their limited company name. So like one of my clients, their name was Ford Property Solutions, which is the name of their company and that was their handle on social media. And the profile image was a logo and they always say we and they always make it sound like this big industry, this big business because they're trying to sound professional. The problem with that is you might sound more professional that way, but you don't make any connections. Who is going to give money to this random company that they've never heard of and that they've not seen any faces of and they can't personally connect to that company. And that's something I see all the time. So I'm always like, okay, your limited company name does not have to be your handle. And never ever use a logo as a profile image. It should always be your face.

Julia: 12:25

I'm so happy you say that because I get so many people asking me about social media and I'm like, I just go with the flow of it, by the way. And one thing I always said is people buy into people. And if you're a new business, you have no previous satisfaction of other customers and no referrals or recommendations, and your brand isn't as big as McDonald's, so it doesn't sell itself. So then how do you expect people to trust you when they know nothing about it? Because there's nothing to trust yet. So I always said if you start your own personal branding as you, as the person who you are, and then sort of try and get your business through you, people will be able to trust you, like you and then want your services, which would then lead them to your business. And then once you've grown your own social media, you can then open up a business one because you'd be linked with that business. Would you agree with that or? Not really.

Milly: 13:21

In some instances you might never need to build the business one. I totally agree with the first half of that, by the way. The fact that you naturally have that instinct to know that is amazing because a lot of people don't. But in some cases I'd say you actually never need a business instagram account. Like for your average property investor who's looking to HMOs, rent to rent vitalettes. What they're trying to do on social media is several things. They might be trying to get angel investment for their deals. They might be looking to grow their network, they might be looking to grow business. So maybe they have that secondary income source, like the EPC person you were talking about. So they might be trying to get income from that. In none of those instances do you need a business page. You could do that all from your personal page and you promote the different services that you offer within that.

Julia: 14:03

So which businesses would you say would need a business page?

Milly: 14:08

I would say that is more for companies. So say a letting agent or an estate agent, they can't just have the CEO be the only thing there. They would have to have a business page for that. But for the most part, the clients I work with, it tends to be individuals or couples or even a small team. And in that instance they don't need a business page.

Julia: 14:26

So another thing is obviously ID service accommodation. So before that, when you get people who want to book directly with you, they might inquire through Airbnb, but then they want to see a professional instagram, a professional site to then book Direct. Would you say that is when it's required as well, or do you think it would better to send off your personal one? This is for the audience to get to hang your thing?

Milly: 14:48

Yeah, absolutely. And that was actually something I covered with one of my clients recently, because they've got the same thing where they've got their own personal account and then they've got their essay business that they're growing. And I said if there's enough of an overlap with the audience where they live. So, for example, there might be angel audience and there might be like, angel investor audience and there might be a property investor audience. There's an overlap there because they're both interested in property, they're both interested in seeing how you run that business. They need to see that you know what you're doing, et cetera. There's enough of an overlap that one channel can talk to both of them. They're essay people. Those guests could be anyone. There's no specific target audience profile for that. And they don't need to know the intricacies of what you're doing in your life, in your day to day. They don't care about that. They care about the standard of the accommodation they're staying in. They want to see that it's beautiful, that it's clean, that it's in a good area, et cetera. So in that instance, yeah, absolutely. You would have an Instagram page set up for that and it would not be linked to you. You would not be like saying, Go, follow me here, because that would be completely conflicting to what they're wanting to see.

Julia: 15:47

Yeah, I love that. I think it's so beneficial for many people to hear because I think it's not spoken about a lot in the industry of the differences between a business Instagram or social media and a personal one. And it's like another question I wanted to ask just for the audience to understand a bit more. On your personal one, would you be posting things like what food you eat or would you be posting your dinner or your breakfast or maybe on a night out? Because there is loads of mixed opinions, because some is, it's good to keep the work life balance. Right. But then some is, well, your audience that you've built are investors who are interested into properties or people who are new to properties who are learning, but they might not care what you're having on a Sunday roast. Right. Would you agree or disagree with that?

Milly: 16:40

So I would say that it really depends on the person. I've got some clients who don't actually share much of their personal life, and yet they definitely wouldn't share what they have for breakfast or even their kids. But what they do share is insights into what it's like living their life. So, for example, they will share themselves on site. They will share all the admin they're having to do in order to get the deal across the line. That's really important, that's really vital. Stuff. It doesn't always have to be property. Here's the numbers, here's the deal. It can be like sort of behind the scenes, what you're up to. If you don't feel comfortable sharing every element of your life, then don't do that. Having said that, I think sharing those personal details allows people to really get to know, like and trust you. I know that, for example, I share loads of stuff. I share my bread bakes, I share my dog a lot.

Sophie: 17:25

Everyone loves a dog.

Milly: 17:28

And that allows people to get to know me. And people do business with people they like. And we're going back to what were saying earlier. I've got a client at the moment who's like an ex accountant. They're very analytical, they like their numbers, like, all the things like that. And putting yourself out there as yourself will attract your people to you. So I said, lean into that. Lean into what I would consider fairly boring content, because actually, that's what he would want to see in order to commit to a deal. And that's what his angel investor audience is going to want to see, because he's going to attract his people to him. So I'm not going to be posting about that stuff because I don't find it interesting and my investors, therefore, wouldn't find it interesting. They're investing in me as a person. So work with what you've got. If you are a super analytical, detail orientated person and you love the numbers and you love your spreadsheets, share your life of looking through them, of creating them, because that will really help with the trust element, with your audience. Yeah. So just work with what you've got, basically.

Julia: 18:28

I love that. And so for the audience, say, someone who's just fairly new and who wants to start growing an audience from day one and documenting their journey, but might be a bit fearful because it's like they're more motivated by the likes, the views, and they're like, I'm really getting one. Like, this is embarrassing, I'm not going to do any more. What is the best advice you can give to that sort of person who's starting out and who wants to build an audience? Because I believe everyone starts somewhere, so you always need to start from that one. Like, but I might be wrong. So what's the advice you would give to those people?

Milly: 19:02

Yeah, I think a lot of people make the mistake of thinking, oh, well, I shouldn't post about my property business until I have at least one property because otherwise, what am I talking about? But actually showing people the process, like how you get started, how you run numbers at the beginning, how you're going through viewing after viewing, and it's really tough. And all of the things surrounding the setup of the property business is vitally important to anyone who's looking to get into it. So actually, that's fascinating for someone who's sat at home doing a nine to five looking to get out of that. They're looking at that and thinking, wow, that's really interesting. I love to see every step of the way from the beginning, whereas someone who's ten years in won't even remember what it was like at the beginning. They won't be able to give that insight. What they'll give as an insight is what it's like ten years on. So that's really interesting for a different set of people. So I think just as it goes back to go with what you have and what your thing is. So if your thing is that you're at the very beginning, roll with that, talk about it, don't pretend you've been in it for years and that you know what you're talking about. Just say, look, I'm learning as I go. Watch me make mistakes and come on that journey with me. And in terms of number of likes, I'd like to point that, talk about that, because a lot of people get focused on follower numbers. I'm quite an advocate of, like, huge amount of followers mean nothing unless they are the right audience. So I'm all about I would much rather you had a smaller audience who was really engaged, who was the right target audience for you, rather than having thousands of followers, none of which actually are your target audience, none of which are going to do anything for you.

Julia: 20:32

I think that's the best advice you could have give to anyone. And it's like I think it's also a trial and error to see what your audience likes to hear and see from you. And also, it's just sometimes the algorithm don't always work in your favor, and you can't control that. So just keep posting. You, I think, and as you said, just embrace that. You side and you learn. You just sort of go with the process. No one truly knows what Instagram and Facebook algorithms or whatever is going to happen. I swear, Sophie, you did one video about utility bills, and they just blew up. So it could be the most randomest things, right? And you never know. So just keep going, keep trying. Don't get demotivated. And just I think the biggest takeaway I have from social media is just enjoy, like, rather than focusing and making it into another job of like, oh, my God, I need to post. Oh, my God, I need to do this. It's like, oh, I did this. Let's post about it. Let's see who finds it beneficial or not. And it's really fun.

Sophie: 21:32

Athena gave some really good advice the other day. She's in London today, so she's not with us. But she said to someone, how is anyone going to know what you do? And how is anyone going to invest in you if you're not visible? So just do it.

Milly: 21:43

Just post.

Sophie: 21:44

But Millie, I want to ask you if people are aware of this, that I need a presence on social media I need to be posting regularly? What kind of content should they be doing? Like, how do we come up with ideas?

Milly: 21:55

I think it's bringing it back to the strategy. So the first couple of weeks of my eight week program, it's strategy because that is the most important thing. Okay, so start thinking. Who is your target, your audience? Who are you actually trying to engage, reach? What's the reason you're on social media? A lot of people just start it because they see other people doing it, but they have never sat down to be like, what am I actually trying to get out of this? So if you actually sit down and think, what do I want social media to do for me? What are my business goals and how can social media help me achieve them? That's really important because then when you're posting, there's a purpose to it. There's like an actual, I'm doing this for this reason. I'm doing it because I'm trying to raise my credibility so that I can get angel investment, for example. And then when you sit down and you think about your target audience, you think, okay, well, who are they likely to be? Could they be friends and family? Because those are the lowest hanging fruit when it comes to investors. Is it other property investors? In which case is it people at the beginning of their journey, in the middle of the journey, at the end of the journey? Who is it? Like, be specific about who they are, because then when you're creating content, you're imagining them and you're visualizing them and you're thinking about your objectives while you're there. And that will help with your content ideation because you're writing content for a purpose rather than just spraying and praying.

Sophie: 23:03

Is what I call it. Okay, have you got any other top tips while we've got you that everyone needs to know?

Milly: 23:10

Oh, my gosh, there are so many. I just think, yeah, the personal branding element is really important. So coming across as your true self, potentially bringing in some Identifiers, so, like, you could easily get lost on the feed at the moment because there's a lot of people out there posting. So what can you do to make yourself stand out? Is it your dog in my instance? Is it a brand color that's very specific to you and that people remember? Is it a catchphrase? Like the property apprentice says, big up the grafters. That's his catchphrase. There's another investor who has, like, a hand gesture. They start all their videos with his hand gesture. So what could it be? Or is it that you always wear the same really big glasses or statement headpiece or whatever it might be? What's your Identifier that allows people on the feed to think, oh, this is them again, rather than each piece of content that you're putting out looking different from the other and looking like everyone else's. Like, how can you. Actually stand out.

Sophie: 24:10

Well, thank you. I think we could talk about this all day, like so many questions, but we need to move on now to property disasters. So, Millie, have you got any property disasters you can share with us?

Milly: 24:20

I have got so many, it's unbelievable. I've had it all from a builder leaving the site just before the project was finished and just yeah, that caused a few issues. I've had Heave in one of my properties that I bought at auction, so I couldn't then pull out once I realized it had heave. So that was a problem.

Sophie: 24:37

What does that mean?

Milly: 24:38

It's when don't ask me the science behind it, but it's something to do with the sulfur. It causes a reaction in the floor that makes it create a hump in the floor. So there's like a little hump and it hadn't been spotted in the viewing. I actually saw it with the builder and the builder hadn't spotted it either. And that means that you basically have to rip out the whole floor, put down a new floor, and that was quite expensive. So that was a problem. But the biggest property disaster was a tenant who did not pay. They paid their first month of rent and then didn't pay again for twelve months. Yeah, that was painful. That was during COVID So the problem with that was that there was a massive court backlog, so normally that would have been a couple of months and they'd been out, but because of COVID that was stretched out and in that time, that's when I was in a car accident with my late partner. So there was a lot going on. So, yeah, it just took way longer than it should have done to get her out. But I've learned loads of lessons from that. So property disasters can end up being good things because they teach you stuff and you can implement.

Sophie: 25:39

That amazing. Well, thank you for sharing, because now we know what heave is.

Milly: 25:43

Well, I haven't described it properly at all, so definitely do your own research.

Sophie: 25:47

But you're right and that's why we talk about them on the podcast, so people can learn and be aware of these things, which is amazing. Are you ready for a listener's question?

Milly: 25:55

Yeah.

Sophie: 25:56

So listeners question from Glenn is, does anyone use LinkedIn these days and how should we be using it better?

Milly: 26:02

Absolutely they do. I think it depends. So which channels you should be on. Depends on who your target audience is and where they live and what they're doing. So for some of my clients, LinkedIn is actually really good because they come from a really professional background. So maybe they've been in an industry for, I don't know, ten years. So they've got loads of connections in that industry. And therefore, when they start posting about their change and the fact that they're now doing property, they've got this sitting audience of people who've got money, who are ready to invest, who are interested, who know the person, trust them already. So it's just a case of showing them what they're doing in property for them to convert. So you've got to think about who is the audience, where are they living? If you've never had a LinkedIn before and you're starting property, there might not be any point starting up on there, depending on who the audience is, because you'd have to build it from scratch. But say you come from a professional background and you have loads of people already that you connected with. Use that. Absolutely. So it's worked really successfully for a lot of my clients. I personally don't need to use LinkedIn because I get all of my client base and I prefer as a platform, Instagram, but everyone's different. Amazing.

Sophie: 27:02

Thank you. Well, thank you so much for joining us. It's been amazing.

Milly: 27:06

I've learned a lot of you, Julia, so much.

Julia: 27:09

So much. Before we leave, is there anything that you want to add or let anyone know about anything that's going on or something?

Milly: 27:17

I guess what we haven't spoken about is so I started in 2019, as I said, and in 2021, I was in a car accident with my late partner. He unfortunately passed away and it's been like the two hardest years of my life, the last two years, trying to get through everything, get back into my mojo, back in property. And what I would say is having a network in property is so important because when I first started out, as I said, I was quite lonely. And then I discovered the network, and that network is what's got me through all of this. Obviously, I've got friends and family who've been amazing, but I don't think I would be continuing in property if it wasn't for the property network, because when he died, everything that were working towards was for us and our future. And I just thought, well, what's the point now? Why am I doing property anymore? So it would have been quite easy for me to walk away from it if it weren't for the fact that I've got such an amazing network of property. Friends. Now I call them friends. They're not colleagues, they're friends and they help me and they inspire me and they get me motivated to get back out there in property. So, yeah, get that network, start networking as much as possible. You can start with just sending a DM to people on Instagram and connecting with them and then asking if they want to do a coffee, whether it's virtual or in person, depending on where you are in the UK. And then starting to meet them, start maybe connecting the dots and meeting a few of them at the same time, and create a little group like you can create your own. So I went on holiday to Italy with ten other property investors last month and it was absolutely amazing. And they are girls. That in 2020, when the lockdown happened, we started working out together on Zoom and we need to do this. Yeah, it was so good. It's because all the gyms were shut and we're like, okay, well, we'll work out together. And it started by just working out and then maybe having a two minute chat, and then the chat extended to five minutes and then ten minutes, then 15. And now we have, like, a 1 hour chat every single day and we don't do any workouts.

Sophie: 29:08

That's amazing, Millie. We're really sorry for your loss and I'm just amazed, with your strength and resilience and you've just built and built. It's incredible. And you're so right. Like, property networking is actually quite accessible, isn't it? Like, everyone's open to a chat, everyone's open to finding out what you're up to and maybe collaborating, doing deals together. And we want to be in on these holidays.

Milly: 29:32

Yeah, definitely. We should do, like, one massive retreat of everyone in property.

Julia: 29:37

We're talking about that.

Sophie: 29:39

We've got a retreat in September, which sold out immediately.

Milly: 29:42

Amazing.

Sophie: 29:43

But we're going to do another one at Christmas and I'm thinking international. Like, we just need to go big on this.

Milly: 29:48

Yeah, sounds great. Yeah.

Sophie: 29:50

Cool. Thank you so much, Millie. So where can people find you if they want to connect?

Milly: 29:55

Follow me on posting property, because that's where you'll get tips and learn more about how to get involved with social media. And there's my website postingproperty.com. If you want to book in a discovery, call with me, we can have a little chat, I can ask you where you're at with social media, see what you need help with and maybe be able to give you a bit of advice.

Julia: 30:13

And Julia, you can find me on Instagram. Under. Julia, gollabievska underscore. And that's G-O-L-E-B-I-E-W-S-K-A.

Milly: 30:22

Thank you.

Sophie: 30:23

And I'm Sophie. Invests on Instagram.

Milly: 30:25

Gram.

Sophie: 30:25

We're girlsinpropertypod, and if you want to email us and say hi or send a listener's question, it's girlsinpropertypod@gmail.com.

Milly: 30:32

Thank you for listening. Bye.