Kelly Rice [00:00:00]:
Social media is a great way to get your opt ins in front of potential customers. But also, don't be afraid to share your opt ins. Like again and again, this kind of content takes time and or investment to create, and you want to get as much use of it as you can.
Victoria Rayburn [00:00:19]:
Hey there, you're listening to the Priority Pursuit podcast, a podcast dedicated to helping small business owners to find, maintain and pursue both their personal and business priorities so they can build lives in businesses they love.
Kelly Rice [00:00:31]:
We're your hosts, Kelly Rice and Victoria Rayburn, and today we want to address a common question that we receive from small businesses, which is, how do we build our email list?
Victoria Rayburn [00:00:43]:
Yes, we really do get that question all the time. But really quick in case you are listening and thinking something like email marketing, isn't that outdated? Hasn't that been around forever? Shouldn't I be putting my energy into the latest social media apps and trends like TikTok or whatever is popular at the time of this listening? We want to take a second to explain why email marketing matters, and also why it's part of the flywheel marketing strategy. Okay, so email has again and again proven to be the best marketing channel in terms of ROI, which is return on investment, just in case you aren't familiar. And in fact, according to agency analytics, it's estimated that email generates $36 for every one dollars spent. That is a 3500% ROI. On the other hand, social media generates an estimated return of $2.80 for every dollar spent, like $36 versus $2.80 like guys, that is a huge, huge difference, right?
Kelly Rice [00:01:50]:
And when you just hear the numbers, I know that it can seem a little shocking, but when you stop to think about the updated social media algorithms, it's really not that surprising. And at this point, less than 10% of your followers will likely see your organic social media post anyway. But email allows you to communicate directly with your audience, and your emails are much more or really less guaranteed to end up in somebody in prospect's inbox than making email like a direct line of communication between you and a prospective customer who already expressed an interest in your product or service. They already shared their email address with you, so you know that they're already a warm lead as opposed to social media who they're not warm leads, right?
Victoria Rayburn [00:02:44]:
Exactly.
Kelly Rice [00:02:45]:
Yeah.
Victoria Rayburn [00:02:45]:
Guys, it's going to be so much easier to show up in people's inboxes than in their social media feeds at this point. Okay, so now that we've established that email marketing can do big things for small businesses, you can actually get results from it. Let's get into the question at hand, which again is how can small businesses build their email lists?
Kelly Rice [00:03:04]:
Yes, and as a whole, the answer is opt ins. And while we're going to break down the best opt in in email strategies for small businesses in this episode, if you've yet to listen to episode 114, which is how to build a sales funnel as a small business, I want to encourage you to go back and listen via that link in the show notes or wherever you listen to podcast, because it breaks down the sales funnels in full, which I think will help you better understand this conversation and to kind of talk about sales funnels. Right. We're going to use a lot of different things. People call them opt ins, they call them sales funnels, they call them all kinds of things. So I just want to make sure that when we talk about sales funnels or opt ins, go back and listen to that episode because it's really going to give you all of the details and strategy you need to be effective.
Victoria Rayburn [00:03:57]:
Right? Because your opt in or your lead magnet, it's just one very small part of your sales funnel as a whole. So yes, go back and listen to that. But before we can get into the best opt in email strategies for small businesses, we need to discuss what we mean by opt in, which again, is also commonly referred to as a lead magnet. So to keep it simple, an opt in is an incentive like such as a guide, a video, a discount, or something of worth that you can offer a potential customer in exchange for their email address. The goal of an opt in or lead magnet is to provide value to prospects so that you can build a relationship with them and then also get them into your sales funnel because you have their email address.
Kelly Rice [00:04:43]:
Yeah, very true. And something to add to that is that the information needs to be valuable to them, not information you think that they should know, right? That's the whole idea of building good relationships with them. So now that we know what an opt in is, or lead magnet, let's break down the five best opt in email strategies for small businesses. So in other words, let's talk about the kinds of opt ins you and your marketing team can create that tend to deliver the best results for small businesses. So the first one is what we call a PDF lead magnet. And it might not sound super exciting, but one of the easiest but still highly effective opt ins you can create is simply a PDF guide that helps prospects solve a problem or some kind, or they can better understand a particular topic. So, for example, your PDF lead magnet could be a comprehensive guide that provides an in depth information on a specific topic your prospect wants to know about. Or it could be a how to guide that walks your audience through how to complete a task.
Kelly Rice [00:05:49]:
It could be a template, such as an email template that your audience can use to quickly complete a task. It could also be like a case study, owner, industry report, or even simply like a resource list. So as a marketing agency for small businesses, we actually love PDF lead magnets. First of all, they are a great way to serve prospects. And second, they have a pretty high conversion rate of 3% to 10%. And for the record, we know when we say conversion rate in this episode, we mean the percentage of people that actually see the opt in and then decide to share their email address with you to get the opt in. So they actually do the action that you're wanting them to do. And that's what we're considering a conversion for this episode.
Kelly Rice [00:06:34]:
Now, I also know that 3% might not seem like a lot, but think about it. If 1000 people come in contact with your PDF lead magnet, that's potentially up to ten warm leads.
Victoria Rayburn [00:06:46]:
So we also up to 100 if it's 10%, right?
Kelly Rice [00:06:49]:
Oh yeah, sorry, I can't do math today. Yes, if you have 1000 people that are in contact with it, 10% of those, I mean, it literally could be 100 people that are interested in your product. And then depending on how you're able to convert those into actual paying customers, that could be pretty significant. Thank you for checking my math, because math's hard. Right. Let's see, what else do we love about lead magnets? Oh, we recommend them for small businesses because this kind of opt in is also relatively easy and affordable to create. I mean, if you want a PDF opt in, all you really need to do is write amazing copy and then design the pdf. So here at Treefrog, our content team writes a copy.
Kelly Rice [00:07:34]:
Then our design team designs the PDF to make sure that it matches our clients visual brands. And everything's working like it's supposed to in all of the mediums. But while we realize that we always really recommend working with professional copywriters and graphic designers for the sake of quality and as a business owner, stop doing all the things that you could do, right, because you're so busy and do the things that you should be doing. That's another reason to really work with professionals to do this. But the great thing about a PDf lead magnet is that you can create them yourself. I'm not talking to you business owners, I'm talking to all of your marketing teams. Okay, stop doing all the things you shouldn't be doing. Meaning if you don't have the budget to work with a copywriter or a graphic designer, you can figure out how to write your own copy and design it in tools like canva.
Kelly Rice [00:08:30]:
There's so many different tools out there that you can use to get these things done, so there's really no excuse for not building an opt in. When a PDF lead magnet is something that converts, well, it's fairly easy to develop and it's really not going to cost you more than just your time.
Victoria Rayburn [00:08:48]:
Yes, we love PDF lead magnets for so many reasons. Between their simplicity and then just being able to provide great value, helpful content value and helpful content to your audience at a pretty high conversion rate for what it is, PDF downloads just make a really great lead magnet for small businesses. So yes, guys, so many benefits. And that is why we have that listed as number one. But another kind of opt in that your audience might love is a discount or promotion lead magnet of some kind. We've all been on websites where we are asked to enter our email address to save 10% on our first order, or to receive some kind of savings or access to a special promotion in exchange for nothing more than our email address. Discount and promotion opt ins are great because they give prospects an instant win, making your website visitors just highly likely to take advantage of an opt in. I mean, if they're already coming to your website and they have intentions of making a purchase, giving a bit of a discount is probably going to only encourage them more to make a purchase from you.
Victoria Rayburn [00:09:55]:
And then after you have their email address, you can keep the conversation going and they'll probably come back and purchase more, right?
Kelly Rice [00:10:02]:
And I mean, think about it. How many times have you been on a website and they're like, hey, sign up and you'll get 10% off. And you're like, yes, 10% off or signing up for something is a much better deal than 10% off a sale. So that's why it works so well for an opt in.
Victoria Rayburn [00:10:20]:
Absolutely. Okay, so the average conversion rate of discount and promotion lead magnets, it varies pretty drastically from industry to industry. However, retail businesses especially tend to have great success with this particular kind of opt in, and conversion rates range anywhere from between 20 and 50%. So that is crazy high, guys. Basically like, imagine if half of the people who visited your website shared their email address with you. That is so many new prospects being added to your email list. And I mean, I can tell you that there are a couple of boutiques that hit my inbox on a regular basis and because of their emails, I buy too many things from. So yes, it does work.
Kelly Rice [00:11:03]:
Yeah, I think you sent a few of those to me too. So yeah, thanks for.
Victoria Rayburn [00:11:07]:
You know, Kelly and I are both about 5ft tall, and when you find a boutique that works for you, you just keep going back. That being said, discount leads, they aren't for all small businesses, they just aren't for everyone. And before you start running an opt in like this, please make sure that you know your cost of doing business. For some small businesses, giving a small discount absolutely makes sense, like for a boutique, for instance. But for others, especially those with high ticket offers, and for many service based businesses, giving a discount of any kind isn't necessarily a wise business move. It might just be costing you too much money. So just something to think about.
Kelly Rice [00:11:48]:
And I'm so glad that you brought that up. And to just give a few examples, we've seen discounts and promotion opt ins work really well for retail and product based small businesses and businesses that offer services that aren't necessarily high ticket offers, such as boutiques or even like, auto repair shops. And then speaking of retailers after, or another kind of opt in that tends to work really well for them. Or really any business that makes direct sales through their website for that matter, is simply adding an option to subscribe to special offers and updates at the time of checkout. I mean, we've all seen this, right? We go to purchase something online and there's a box that you can check to receive future promotional offers from the business. So now, looking at data, the conversion rate for the subscribe at checkout opt ins, it actually varies pretty drastically from industry to industry. So I don't want to give like, exact conversion rates here, but if you sell products or services online and you aren't currently giving customers this option, you're more than likely probably missing out on some business by not getting their email addresses, right? Like think about it. Chances are if you've already sold one product or service to that customer, they'll probably be interested in purchasing from you again.
Kelly Rice [00:13:10]:
And as a result, they're likely happy to share their email address with you at checkout. And they won't forget you when they see the emails, like in their inbox from you on a regular basis. Right, because they chose to do it, you've already made them a happy customer because they've decided to work with you. So the emails are just keeping you at a top of mind so that they can purchase again.
Victoria Rayburn [00:13:32]:
I mean, I know I've opt in for subscriber checkout options all the time, especially if I find a product or something that I really like. I mean, why would I not want to save money on it next time? Or if I saw something. I keep going back to the boutique example. I mean, clearly, guys, maybe I do too much online shopping. I'm not sure. Maybe I'm realizing this right now. But it's nice to know that if something else I saw that I did like, it's nice to get an email that saying it's on sale. But anyway, I guess we'll address my shopping habits later.
Victoria Rayburn [00:13:58]:
But moving on to the next lead magnet, we want to be sure to discuss quizzes. Quizzes actually have a super high conversion rate of nearly 50%. So compared to. Yeah, it's super high now, compared to other kinds of lead magnets, quizzes can take a lot of work to create. After all, you have to develop questions and then personalize the potential results. However, with the 50% conversion rate, quizzes are most definitely worth the work. So in case you're having trouble thinking about a quiz that would work well for your audience, I just want to give you a couple of ideas so you could potentially create some kind of assessment quiz. For example, if you're a financial advisor, you might have a quiz called evaluate your financial fitness.
Victoria Rayburn [00:14:47]:
And this quiz could just give people an idea of how they are doing financially and maybe a couple next steps to take. Or you could have a product or service recommendation quiz that helps prospects decide which of your offers is right for them. If you're a product based business, maybe it shows them a couple of different kinds of products that would work well for them. Services help them figure out which service is right for them. And then you could also do some kind of personality test that relates to your business. For example, if you're an interior designer, you could have a quiz called something like unveil your design aesthetic, discover your design preferences based on your personality, and this would help people decide what their design style is. So lots of fun.
Kelly Rice [00:15:30]:
Yeah. Unless they're like me and they have a design style in every single room.
Victoria Rayburn [00:15:34]:
Yeah.
Kelly Rice [00:15:34]:
They'll be like, I'm sorry, you have too many personalities. We can't help you.
Victoria Rayburn [00:15:41]:
Okay, well, work well for most people. As I look around, think about my house, every wall is gray because I'm like, I can't handle more than one aesthetic.
Kelly Rice [00:15:53]:
I am the exception to the rules.
Victoria Rayburn [00:15:55]:
Yes.
Kelly Rice [00:15:57]:
It's like decoration.
Victoria Rayburn [00:15:58]:
Add is what it is.
Kelly Rice [00:16:00]:
Yeah.
Victoria Rayburn [00:16:02]:
Oh, man. No, I consider myself a creative person, but decorating is not my cup of tea. Really?
Kelly Rice [00:16:07]:
I didn't say I was good at.
Victoria Rayburn [00:16:08]:
It, I just said I had add.
Kelly Rice [00:16:10]:
When it came to it.
Victoria Rayburn [00:16:13]:
Oh gosh. But yes, it comes to quizzes, guys. The possibilities are endless. And again, the conversion rates for this kind of opt in are really high. So it's definitely worth the time to just test, just to try. And if you would like to learn more about quizzes and how to build them, I do want to encourage you to go way back and listen to episode 67, how to build your email list using quizzes with Josh Hanum of interact so interact is actually one of the leading interactive quiz builders. And in this episode, Josh, who is the CEO, walks through every step of developing a quiz, from developing questions to getting the quiz on your website. So we will be sure to include a link to this episode in the show notes.
Victoria Rayburn [00:16:57]:
And I do actually know that interacts just launched a new AI quiz option. So yes, check it out. It's a really great. Check them out. It's a really great resource. And I mean, check the episode too.
Natalie Franke [00:17:07]:
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Kelly Rice [00:17:53]:
Many small businesses don't have an effective marketing strategy, and because of this, they try one tactic after another without seeing results. This not only prevents consistent business growth, it makes managing marketing efforts more difficult.
Victoria Rayburn [00:18:05]:
Than it should be.
Kelly Rice [00:18:06]:
As a marketing agency for small businesses, we understand how frustrating it can be when hard work doesn't deliver the results that you want. Because of this, Treefrog has developed a proven four step marketing system that will help any small business grow. On our website, you can also schedule a 30 minutes discovery call to discuss working with Treefrog to build a marketing strategy that will allow your small business to finally see the growth you've been working so hard to achieve. So I know that quizzes are really, really effective and a lot of people want to do it. One of the downfalls is trying to figure out all of those things, but people naturally want to learn more about themselves and appreciate tailored information. So like you said, if you're willing to take the time to invest in funds to create a quiz, you can expect to see pretty big results. So I wanted to put my plug in for quizzes before we jumped into the last one because they are so effective, right? Especially for engagement, social media, all these different things. But last but not least, webinars or video trainings are actually another kind of opt in that tend to work well for small businesses.
Kelly Rice [00:19:12]:
So on average, the conversion rate for webinars is about 30%. Now, clearly this number varies drastically from industry to industry. And in fact, according to Livestorm, I think it is livestorm. Something like that. Some industries see registration rates up to 70% from a webinar. So now, hosting live webinars certainly can be time consuming, but because they are so effective, it's often wise to include them in your marketing strategy before a big launch of some kind. So live webinars give prospects a sense of urgency to either attend your webinar live or watch the replay before it expires. And if live webinars aren't for you, you can also create a pre recorded video.
Kelly Rice [00:19:58]:
Training or trainings, right? More than one. Basically, you'll record a video that covers a specific topic and your audience can share their email address in exchange for that video, which they then can watch at their convenience. Which helps, right? Because not everybody works from eight to five or searches the Internet from eight to five and it might be 230 in the morning, and they're like, oh, I want to learn about whatever. I mean, I might be talking about myself, but yeah.
Victoria Rayburn [00:20:27]:
Oh my goodness. And honestly, Kelly, that just makes me ask, how many times have small businesses heard over the last few years that video is highly effective? I feel like we're just bringing it up one more time.
Kelly Rice [00:20:37]:
Yeah, but it's like, kind of like with social media and web design data certainly supports that. Video is an effective means of building your email list.
Victoria Rayburn [00:20:47]:
Absolutely. Okay. All right, guys, there you have it. The five best opt in email strategies for small businesses based on conversion rates. Now, if you've listened to episode 114, how to build a sales funnel as a small business, you already know that you need an opt in of some kind to have an effective sales funnel. That said, what kind of opt in you choose should first and foremost depend on how your best customers want to consume. Mean, Kelly just mentioned talking about a webinar versus a video training. How do your customers like to consume? Like, are they going to be more likely to engage the webinar, get it on their calendar, get that taken care of? Or is that just not for them? And they need to be able to just have this video to watch at their convenience.
Victoria Rayburn [00:21:33]:
So basically, if your audience likes videos, go with a video option. If they would rather have written instructions and checklists, go with a pdf download, right?
Kelly Rice [00:21:42]:
Because every piece of content you create should be for your ideal client. And this includes simply creating your opt in in whatever format they most prefer. And I'm sure we'll mention it again because we never do. But you need to make sure that you're understanding your ideal client. And in order to do that, go back and write your marketing guiding statements and just search wherever you're listening to a podcast, because I think in every single episode we talk about it. So that's first and foremost so that you can serve your ideal client well in creating these opt ins. But I also want to bring up the fact that I don't want you to be afraid to a B test different options. And if you can determine that your audience loves quizzes, for example, you can then create quizzes for your other products or services that will likely lead to big results.
Kelly Rice [00:22:38]:
But if you determine that an opt in tipped a tip or something like that, I want to be sure to cover is that if you, gosh, I can't even talk today. I'm so excited about this. All right, so I'm going to start this thought process over because it went 100 different ways in my head. So quizzes are great. If you find out quizzes work for your audience, you can make them for other things. However, you might find that quizzes don't work and you need to try some other options. So don't be afraid to a B test that. Okay.
Kelly Rice [00:23:09]:
But another opt in tip I want to make sure that we cover is that you want to make sure that your lead magnet, regardless of which format you use, is worth at least $10. We all have way too many emails in our inboxes these days, and as a result, most of us are pretty hesitant to share our email addresses. So with this in mind, you need to make sure that your offer is worth it. Because, like Victoria, you and I already talked about how we're like, oh, save 10% or get free shipping or whatever. I've already decided that I want this thing, so it's just an added bonus. So I've already decided that I want to be part of your company's culture or whatever. So you can send me an email that makes a ton of sense for that. But we have to remember that the value of it needs to be at least $10.
Kelly Rice [00:23:57]:
And if you remember, at the top of the show, we kind of talked about making sure that we give the audience information they want, not information we want them to have. And that's why this $10 is really important. So if you can frame it in that mindset, you'll be able to deliver information to them that they want, not necessarily information that you think that they should have.
Victoria Rayburn [00:24:17]:
Oh yeah, and just to add to that, guys, this is also why it needs to have value, as opposed to simply asking people to join your email list or subscribe to your newsletter. So when you have something of value to offer, as opposed to simply taking up more inbox space, prospects are going to be so much more likely to share their email address with you. As we've already discussed email marketing, it comes with big benefits. And all you really need to do to build your email list is to have an opt in that gives people actual value so that they want to subscribe, so that they want to keep interacting with you, right?
Kelly Rice [00:24:58]:
I mean, there needs to be some kind of value or incentive, right? We said that like 19 times, but that really needs to happen. Now, before we wrap up this episode, though, we need to make one more thing clear. If you want your audience to take advantage of your opt in, you have to help them find it. And there are a few easy ways that you can do that when I kind of go through those, because this is kind of your brainchild.
Victoria Rayburn [00:25:26]:
Absolutely. Oh no, we're going to go back and forth on all of these, but yes, absolutely. So, yes, please. If you build it, they will come situation at all. You've got to make sure that people can actually, actually find your opt ins. So an easy place to start is social media. Create organic posts, stories and other content that lead your audience to your opt in. Also, run social media ads to your opt ins.
Victoria Rayburn [00:25:55]:
As we have discussed in past episodes of the podcast, organic social media unfortunately just isn't enough for most small businesses anymore. However, social media ads are a super targeted and relatively cost effective way for small businesses to promote their content, and this includes opt ins. If you want to learn more about social media ads, please go back and listen to episode 126. Why small businesses should invest in social media ads Angel Toby, our phenomenal content director, breaks everything down, and you can find this episode at the link in the show notes. Or if you just scroll back a few episodes like this wasn't that long ago.
Kelly Rice [00:26:35]:
Yeah, social media is a great way to get your opt ins in front of potential customers. But also, don't be afraid to share your opt ins again and again. This kind of content takes time and or an investment to create, and you want to get as much use of it as you can, right?
Victoria Rayburn [00:26:55]:
Oh yeah.
Kelly Rice [00:26:55]:
So another way to help prospects actually find your opt in and lead them through your whole entire sales funnel, right? Because that's the goal, is to include calls to action in your blog post that take prospects to your opt in page, which is basically the landing page where they'll share their email address with you so they can access that opt in. And again, if you go back to the sales Funnel podcast episode, we talk about all of this. So we're talking about opt ins now, but there are pieces that need to come along with it to make sure that your sales funnel is functioning properly. But you should add ctas to your blog post, to your other content by just including links throughout the blog post, and by including a call to action at the very bottom of your blog post. So basically, you'll just want to create a graphic that tells readers what to do next. So I'm visual. So for example, if we go back to our interior designer quiz example, you might have a CTA at the bottom of your blog post that says something like ready to create a space you love, or take the quiz to discover your design aesthetic based on your personality. And if this isn't making sense, you can go back to theprietypersuit.com and click on literally any of the podcast episodes because every episode has a corresponding blog post.
Kelly Rice [00:28:18]:
And if you scroll down to the bottom of the post, you'll see the CTA graphic that takes you to the opt in page of some kind. So if you're visual like me, there's an example of what we mean by adding kind of like the CTA into your blog post.
Victoria Rayburn [00:28:33]:
Yes, absolutely. Podcasts are great and audio is wonderful, but sometimes I really wish we had a means of showing hey, like this is what we're actually talking about. But yes, go to priority pursuit.com, go to treefrog.com, creep any of our blog posts and you'll see exactly what we mean. Now another way to help prospects find your opt ins is by including pop ups on your website. Now I know pop ups sounds spammy and some of you are rolling your eyes right now, but when you are legitimately offering value, your audience doesn't mind pop ups in fact, studies show that approximately 8% of your site visitors will happily take advantage of a lead magnet displayed in a pop up. Now this might seem like a low number compared to conversion rates we've talked about in the rest of the episode, but considering most of your website visitors will visit your site and not make an immediate purchase, pop ups are a really great way to serve these prospects with great content and get their email addresses to keep the conversation going. If they're already on your site, they're already at least semi interested in what you have to offer. So again, get their email address and you can continue to stay top of mind.
Kelly Rice [00:29:44]:
Absolutely. And this is the number one reason that you really have an opt in is to gain their email addresses so you can stay top of mind with them. So that 8% that take advantage of it through a pop up, you could have lost them completely. So I get excited about that. Right? We don't want to miss any opportunities. Let's be smart about this. But last but not least, and probably not surprising considering how often we mention Treefrogged opt ins on priority pursuit. If you have a podcast, or any other regular form of content for that matter, like a YouTube channel, this is a great place to mention your opt in and talk to your audience about getting them kind of pushed in that direction, if you will.
Kelly Rice [00:30:28]:
Right. After all, those who are consuming your content are clearly already interested in what you have to share. So making them aware of your opt in will make them much more likely to want to do the action you've asked them to do. Like give them your email address for this information like we've talked about. Hopefully you're finding value in our content. So that way when we're talking about things and you're like, oh, I want to learn more about this, you go and you download the whatever thing that we're telling you that will help you do the thing that we're talking about in this episode. Because the goal of it is actually to make your life easier aspects of it, right?
Victoria Rayburn [00:31:09]:
Absolutely. And yeah, guys, so speaking of opt ins mentioned in podcast episodes, we'll give you an opt in. Now, I know we have covered a lot of information in this episode, but the truth is that having a strong opt in is only one aspect of the flywheel marketing strategy. It's only one piece of your sales funnel, which we definitely went back to marketing guiding statements. But as a quick reminder, the flywheel marketing method is the marketing strategy we have found to be the most effective for small businesses. We really can't wrap up a single episode, guys, without talking about marketing guiding statements in the flywheel method. So just to make sure it gets that plug. But if you want your opt in to deliver results, your prospects, they need to hear from you after opting in for your lead magnet.
Victoria Rayburn [00:31:58]:
So with this in mind, we want to encourage you to check out our new guide, the most effective marketing strategy for small businesses, the flywheel marketing method. So again, we've talked about this method on this strategy on the podcast in the past, but we now have a guide that walks you through every single step in writing. So this free guide is going to tell you exactly how to implement the flywheel marketing method, which again happens to be the exact strategy we use to help our agency clients grow. And this guide includes examples of different kinds of opt ins. You can create what your opt in landing page should look like, and then also it gives examples of the six emails that you should be sending after a prospect receives your opt in. To access this guide, visit the link in the show notes or go to treefrogmarketing comflywheel. Again, if you want a full breakdown of the flywheel marketing strategy, a full breakdown of sales funnels with checklists of things to complete and just to dive deeper into opt ins in general, visit the link in the show notes or go to treefrogmarketing comflywheel.
Kelly Rice [00:33:06]:
Yes, on that note, you can see what we did and see how you can deliver value with your opt in for the thing that your audience is looking for, right? Because if you've made it this far through the podcast listening to us, you're like, oh, you're talking about this is good. I can use this for my business right now. You have an actual guide that can help you get a little bit further than just listening to a podcast or just reading a blog or watching a free video or whatever it is. So that guide is extremely valuable. And then you're going to be able to take that information, what you learned there, and then apply it back to your business as well.
Victoria Rayburn [00:33:44]:
Thank you for enough value in this to share your email address with us.
Kelly Rice [00:33:49]:
Right? And we keep talking and we keep adding on and stuff. I think the listeners are probably getting tired of us talking, so we'll stop. I'm going to wrap up and I'm going to say thank you for tuning into another episode of the Priority Pursuit podcast. If you've enjoyed this episode, we hope you will take a moment to share it with your small business friends and that you will join us next week for even more marketing boundary and priority driven tactics you can use to build a life and small business that you love close.
