11 Ways to Use ChaptGPT for Small Businesses

You've probably heard about ChatGPT, the cutting-edge AI program making waves across various industries.

In this insightful episode, join me, Victoria Rayburn, alongside Kelly Rice and Treefrog's Content Director, Angel Tobey as we explore the multifaceted uses of ChatGPT for small businesses. 

We delve into practical applications, from content creation to customer interaction, and share personal anecdotes on how ChatGPT has become an indispensable part of our daily workflow. 

Whether you're familiar with ChatGPT or just getting started, this episode is packed with valuable insights on leveraging AI to save time and better serve your customers.

Don't miss out on learning how to blend technology with your personal touch for business success. Tune in now!

Specifically, this episode highlights the following themes:

• The indispensable role of ChatGPT in content creation and refining marketing strategies
• ChatGPT's capabilities in audience engagement and understanding customer demographics and psychographics
• Practical integration of ChatGPT in small business platforms for efficiency and improved customer service

Other Mentioned Links & Resources

Sign up for ChatGPT:
https://chat.openai.com

How and Where to Integrate ChatGPT on Your Website: A Step-by-Step Guide
https://blog.hubspot.com/website/chatgpt-integration

Learn how to choose & use keywords:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-SEO

Read small business marketing blogs:
https://treefrogmarketing.com/small-business-marketing-blog

Get free marketing resources for small businesses
https://treefrogmarketing.com/free-marketing-resources-small-businesses

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram|
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Transcript

Angel Tobey [00:00:00]:
Do not just copy and paste the content that ChatGPT produces. And we say this for a few reasons. First of all, while ChatGPT is highly intelligent, you need to be able to verify the information it provides and make sure that it's accurate. And because the Internet contains inaccurate information, and because the free version doesn't have the most up to date info, it can give you false or outdated information. So use the bot to help you produce content, but make sure you're the information it gives you against reliable sources, and then always update your content accordingly.

Victoria Rayburn [00:00:34]:
Hey there. You're listening to the priority Pursuit podcast, a podcast dedicated to helping small business owners and leaders define, maintain, and pursue both their personal and business priorities so they can build lives and businesses they love. I'm your host, Victoria Ravern, and today I am being joined by both my co host, Kelly Rice and Treefrog content director, Angel Toby to discuss an AI program that you have likely heard of but may not be fully leveraging in your small business ChatGPT. Now, if you aren't familiar with this program, don't panic. Like, seriously, it's fine. It's been around for a while, but not that long. So in this episode, we're going to break down what ChatGPT is and how you can use it both to save time and better serve your customers as a small business. Kelly, if you're willing, I am going to ask you to kick us off.

Victoria Rayburn [00:01:23]:
Would you mind telling listeners what ChatGPT is?

Kelly Rice [00:01:27]:
Sure. And in reality, ChatGPT is something that I use literally every day. So I'm more than willing to talk about it because not a lot of people know how to use it. It's like this big crazy thing that they're like, oh, I just ask it questions and it tells me what to do, but that's not what it is. So for those of you who are not familiar, ChatGPT is an AI software and is essentially like a highly intelligent chat bot. Now, when I say chatbot, don't freak out, because I know that we've used everybody, all of us have used these frustrating chat bots that don't actually help. You're just basically more or less pushing buttons until you can find the button that says, I need to talk to someone. But ChatGPT is designed to understand and generate human like text, and it's actually very impressive.

Kelly Rice [00:02:18]:
It's definitely not like the chat bots of old. So to use it, all you have to do is go to chat OpenAI.com, create an account, and then you can do kind of really one of two things. You can ask it a question, or you can give the program like a command or a prompt, and then in a matter of seconds, it scours the information available on the Internet or either its database and to give you an answer to your question, or to complete the actual task that you've instructed it to do through like a prompt. So to give you a few examples, you can ask it questions like, if my target audience is small businesses with an annual revenue of five to 8 million, which social media platform should I be using? Or completely on the other side, non business stuff. What can I make for dinner tonight? Using these five things that I have in my refrigerator because I haven't gone to the store yet. What can I do with this? And ChatGPT will actually give you an answer. You may not want to eat what it gives you, but it'll at least give you an answer. So in terms of prompts or commands, and I've heard it called both ways, you can command chat TP to do things, or you can give it a prompt to give you an answer.

Kelly Rice [00:03:35]:
You can tell it to do things like write a script for a podcast episode about how small businesses can use ChatGPT or give me a meal plan for a week that includes for me, like gluten free meals that I can make 30 minutes or less. And the software will draft a script for you, or it'll give you the meal plan it asked for, which is really nice. So whether you ask it a question or you actually give it a command, its responses are a result of the software being able to very quickly scour the Internet or its database. In the case that you have the free version, it doesn't go out and check the Internet. But I think that we'll talk about that later and it'll give you concise answers or the content based on its finding that you're looking for. And if that wasn't impressive enough, you can actually have a continuous conversation with it, meaning you can ask it clarifying questions based on its last response, or you can refine your commands if the answer it provided wasn't sufficient, which I do that all the time. I use Chattp as like an extra team member. So if you tell it to write a podcast script about how small businesses can use ChatGPT, for example, but the tone doesn't fit your brand, you can instruct it to make the tone more conversational.

Kelly Rice [00:05:03]:
You can tell it to not use this word or use that word, or go look at this website or this link to review it to give it a better understanding of who your business is, what tone you use, or you can even say, can you explain the concept in a little bit more simple terms and not use all of the big ChatGPT words? So there's so many things that you can do with it other than it just being an annoying chat bot, right? Yes.

Victoria Rayburn [00:05:29]:
It kind of reminds me of the episode of the Office where Michael's going bankrupt and he doesn't understand, so he tells Oscar, explain it to me like, I'm five. I have 100% ask ChatGPT. Explain something to me like, I'm 513 is more of the sweet spot. Five is a little like, yeah, it's a little much. I usually use twelve.

Kelly Rice [00:05:48]:
I'm like, describe this thing to me as if I was twelve or if I was in as I was a freshman in high school.

Victoria Rayburn [00:05:55]:
Yeah, perfect. Oh, man. Yeah, I'm kind of curious. Yes, we'll of course, share all the helpful prompts we use, but we all have asked ChatGPT, like, truly dumb questions, or asked this, but anyway, and also, guys, for those listening, just for the record, we did not copy and paste this script, a script for this podcast episode from ChatGPT. I know we've used Kelly's as an example a couple times that we did genuinely sit down and discuss what we were going to talk about today. But anyway, we will get into that a little bit more later. But angel, do you want to explain why we encourage small businesses to utilize this chat bot?

Angel Tobey [00:06:37]:
Yeah, sure thing. In short, ChatGPT can save small businesses just a whole lot of time. We'll get into the different ways you can leverage the software later in the episode. But for most small businesses, time is your most valuable asset. And whether you're stuck on something and need some inspiration or need a quick, straightforward answer, need content developed, or could just benefit from having a virtual assistant, an AI virtual assistant. ChatGPT can at the very least help you get started and likely save you and your team hours of time for little to no cost.

Victoria Rayburn [00:07:11]:
Absolutely. So, yeah, we'll get into the cost of ChatGPT and the different plan options in just a bit. But for now, guys, let's focus on ways small businesses can use this AI tool. So, Kelly and Angel, well, I guess, first of all, do you guys think it's fair to say that all three of us use ChatGPT on a practically daily basis? I think we've all kind of actually answered this already, but just for clarification so people know how often we use it. Oh, yeah.

Angel Tobey [00:07:36]:
Absolutely. I know the content team and I use it all the time.

Kelly Rice [00:07:41]:
And at this point, I use it basically as a sounding board for just about everything that I develop from a new strategy for a client or to begin research, brainstorming. It's somewhere for all of you guys that want to start something. It's a great place that you can ask all kinds of questions to and not feel the shame of not knowing what you're talking about or asking weird questions because nobody's staring back at you going, really?

Victoria Rayburn [00:08:13]:
Yes. Well, I mean, I know you guys use it on a daily basis, but just for clarification, and I know I use it all the time, both at work and in my personal life, actually, which is the personal part is honestly just like a testament to my failure to meal plan on a regular basis.

Kelly Rice [00:08:30]:
Right? Because when you go to Google or whatever and you're like, oh, I need a recipe that's gluten free, dairy free, like all the freeze that we have to have, you have to scour through everything. I need to remember to use ChatGPT for that to make it a lot easier.

Victoria Rayburn [00:08:44]:
I mean, like, you know, it's not always going to give you the best recipe. I mean, I made some pretty bad fried rice one night due to this recommendation, but Zach and I were fed, so that's all that matters. But anyway, for those of you listening, Kelly, angel and I, we all play very different roles at Treefrog. So Kelly oversees client strategies as a whole. I do a lot of our SEO work, and then angel oversees all of our clients content. So just as a result, we all use ChatGPT pretty differently. But when you run a small business, you have to wear a lot of hats. So we're going to share all of the ways that we use ChatGPT on a regular basis in hopes that you'll discover a few ways that you can leverage this tool to save time and be more effective in your own small business and in whatever role you play.

Victoria Rayburn [00:09:35]:
But yeah, Kelly, since you and the strategy team are always the very first to touch any new client work, let's have you kick us off. How do you use ChatGPT to design small business marketing strategies specifically?

Kelly Rice [00:09:47]:
And this is such an amazing research and brainstorming tool that can literally be used for so many things. So I will try to keep this short and sweet because we'll talk about it how you can kind of use it as an extension of your team, and you can have conversations with it and all kinds of stuff. But first, honestly, what I use ChatGPT for is to brainstorm. Sometimes I just need to bounce ideas off of someone. And while I do that a lot with Treefrog, they're really busy too, and I don't want to just jump in and stop their work. Or it might not be possible because I might be working like all small business people at like 02:00 a.m. In the morning when I get an inspiration, or you've been to a kids soccer baseball game, all the rest of them, you have some things that you need to get done. But I also like to test the waters, like ask challenging questions, have it do some research, think about some different things.

Kelly Rice [00:10:42]:
What if I tried this? So it's like if you're having a brainstorming meeting with somebody, but again, they don't kind of look at you like you're really weird because eventually I'm sure it'll be like facial recognition where you can see people and stuff. But I probably won't use that, right? But it's very human like in the ways that you can communicate with it. And I really like that. So whether I'm brainstorming the new ideas, researching industries, or even writing the marketing guiding statements that we talk about all the time on here, or I may just need to make like a sentence more concise, or I want it to review something and say, hey, this is my audience. This is what I've written. Give me your feedback on this, rate it. What updates would you make? Those types of things? I use ChatGPT for that. There's so many things my brain's like going, how can I shove all this.

Victoria Rayburn [00:11:36]:
Information in so quickly?

Kelly Rice [00:11:38]:
But it has access to so much information because it pulls from the Internet if you have the subscription. And then something that I often ask it to do is potentially even to review things from a book because we've all read great books like Donald Miller's story brand or I don't know how to say the guy's name, but he wrote the book called sell like crazy. He's got some really good ideas in there. Some of them are little, way far fetched for small businesses because we have a small audience and we can't make them mad, so we can't do all the crazy stuff he puts in there.

Victoria Rayburn [00:12:14]:
Conversation for other day, right?

Kelly Rice [00:12:17]:
But you can use chat chibit and say, hey, based on these best practices or based on this book, what do you think about this? And most of the time it can give me like a starting point or a different perspective to think about. So again, like brainstorming, so I use it as a sounding board, really, to flesh out some new ideas or to complete further research and really just improve my work. When it comes to. How can you say this differently or more concisely? Yeah.

Angel Tobey [00:12:46]:
I also really love ChatGPT for that. Several of our team members, myself included, are external processors. So while we do like to chat with one another, ChatGPT is a great brainstorming resource and it doesn't get sidetracked talking about other things like our team occasionally does.

Kelly Rice [00:13:03]:
Right. I mean, how many times I've been like, hey, angel, and then like 20 minutes later I'm like, I literally had a 32nd question. This is why ChatGPT works well for us.

Victoria Rayburn [00:13:13]:
Yeah, it's like we all like each other or something. Yeah, right.

Kelly Rice [00:13:19]:
Thankfully, ChatGPT is the team member that stays pretty focused and it doesn't have side conversations with us. So if you're listening, know that whether you want feedback on something or you just need to bounce, like marketing or business ideas or any other things off of someone or something, ChatGPT is a great place to start. But it's also important to remember that it's not the end all, be all. It is not the I'm going to put this thing in and then I'm just going to copy it and then post it or do whatever. It's a great starting block. And again, I regularly use it for audience research and I think it's safe to say that most small businesses, they have a good idea of who their ideal client is. However, ChatGPT can help you really get in and understand your audience's head. Like for example, when we onboard a new client, I'll go to ChatGPT when we start doing some strategy stuff and I'll tell it who our client is and what their ideal customer is.

Kelly Rice [00:14:23]:
Here's for example. So this prompt is a little long and we can probably add it into the show notes if you guys want it, or email me or whatever you want for it, but you basically can create this prompt and that's what I do. So here is an example of what I would put in to ChatGPT based on an auto detailing client. So my business is an auto detailing shop that offers a wide variety of auto detailing services, including auto details, paint protection, window tint and auto accessories such as running boards, floor mats and more. My main audience is those who fit within the category of affordable luxury customers. I want you to act like you are a potential customer of my business. Right. Because remember, I'm talking to ChatGPT.

Kelly Rice [00:15:06]:
What questions are you asking yourself when you are considering booking these services I offer, or potentially another business like mine. Tell me what your thoughts, questions and concerns are that are holding you back, that may be holding you back from purchasing and state what customers want out of their auto detailing experience from both a personal and professional manner. And then please format your response in a markdown table. So from there, ChatGPT gives me the information that I want. I kind of review it, and then I use it like a person. I can continue to have conversations with it, asking it to kind of review its responses. Rate your response eight out of ten. How did it apply based on these best practices? Or I can continue asking questions to define more about the audience or the industry.

Kelly Rice [00:15:58]:
And then I try to always end my conversation with chat GP for this if there's anything else about the audience or industry that I should be aware of, right? Because sometimes it'll be like, oh, I pulled from this article, blah blah. But to be fair, sometimes the information you get is spot on and great, and sometimes it's a little off. So it can certainly be a help to small businesses when you're trying to better understand your audience. And by now, you knew this was coming sometime in this episode, you know how important it is to clarify your audience and your messaging, because we've discussed it about, I don't know, a bazillion times in all of our priority pursuit episodes. So in order for your marketing to be effective, and in order for you to serve your customers well, you have to know who your ideal customer is and thoroughly understand what they want to accomplish, the problems that they're facing, how this problem makes them feel, and what success looks like to them in relation to your product or service. So that's why I created the prompt that we used before, because that kind of goes through those things and it gives me a better understanding, globally of what that audience looks like. And you guys can do the same thing for your audiences, especially if you're thinking about launching a new product or a service, or you have a new business, or you're like, I'm just kind of stagnant of where my business is and I kind of want to take it to the next level. This will give you some insights, not only about who your customer is from a demographic perspective, but of a psychographic perspective, right? Because anything that you do, let's take the auto detailing service side of it.

Kelly Rice [00:17:31]:
Another competitor can come in and do the exact same thing, unless you differentiate yourself and unless you understand what your customer wants and the challenges that they're facing. You're not going to be able to identify what that differentiation is and be able to sell to them that way.

Victoria Rayburn [00:17:47]:
Yes, it's so good.

Kelly Rice [00:17:48]:
Yeah.

Victoria Rayburn [00:17:49]:
And that's such an easy but truly effective way to use this tool. Yes, absolutely. You can ask your audience in real life. Hopefully you can find a handful of your true ideal customers and ask their opinions on things, but that is not always possible. And so this is a really great tool to be able to do that and honestly reason enough to use it. So yes, if you are listening, right, please, please open it up. Learn more about your target audience. You can literally never know enough.

Victoria Rayburn [00:18:18]:
But angel, since SEO work comes after strategy, I hope you don't mind, but I think I'll share how I tend to use this program next, angel, we'll.

Kelly Rice [00:18:28]:
See if you get a talk later on in this episode goes on and on and on about social SEO.

Angel Tobey [00:18:33]:
Like usual, I have a lot to say, so I can wait.

Victoria Rayburn [00:18:36]:
You can go ahead. And it's so helpful in developing content. I kind of want to just wrap up with Angel's points. So anyway, thank you. But yes. Okay, so chad, GPT is super helpful for developing content, but it's also really helpful when it comes to SEO. It just can kind of streamline things. So personally, I often use ChatGPT for keyword research.

Victoria Rayburn [00:19:00]:
Just as an example, if I'm working on a web plan for a client or doing keyword research for a blog or another piece of content, I'll ask ChatGPT something like, what are five strong long tail keyword options for a blog about why small businesses should use ChatGPT? And it's going to give me five options. Now, just to clarify, I never use one of their keyword suggestions without doing further keyword research. And if you're interested in learning more about how to identify strategic keywords, which is a crucial step in improving your Google rankings, be sure to check out our keyword guide, which walks you through exactly how to choose and use keywords as a small business. You can find this guide at the link in the show notes or by going to treefrogmarketing.com slash keywords. Again, don't go to ChatGPT and just assume what they're telling you is exactly right. Please check the data on it. Please understand how to look for strategic keywords, but it is a really great place to get started and it's also a great place to have your keyword selections reviewed. Sometimes I'll say like, hey, this is the page I'm trying to optimize.

Victoria Rayburn [00:20:00]:
This is the long tail keyword I'm thinking. What do you think? Do you have any other suggestions? So like Kelly said, it's a great way. Another great place to let me get suggestions and also just use as a sounding board. And then another way I use ChatGPT is in SEO work specifically is for blog topic suggestions. So for example, let's say we have a veterinarian client based in Indianapolis and we know that the client needs to rank well for downtown Indianapolis veterinarians. I might ask ChatGPT, like, if a veterinarian wants to rank well on Google for downtown Indianapolis veterinarians, what are blog topics that they should consider or something similar. Now, again, to be fair, sometimes these suggestions are great and sometimes they are so ever loving specific. From an SEO standpoint, they're just straight up awkward.

Victoria Rayburn [00:20:49]:
So you do need to use common sense. And when they give you content, when they give you types of suggestions, ask yourself like, does my ideal client actually want to use this? At one point I was doing keyword research for a landscaping company and I asked it about blog topics and one of its suggestions was like, what flowers to plant in downtown Lafayette Indian. I was so ever loving specific flowers in Lafayette are going to work out just as fine as they are in the town over. That doesn't make any sense. Nobody is googling that, so please just use some common sense. But it is a great place to get some ideas. Just make sure it is helpful to your audience. Okay, so like I said, angel, I know.

Victoria Rayburn [00:21:31]:
Well, okay, I'm going to give you a chance to talk for a little bit and then I'm going to talk a little bit more. But I do know that you and your team also use ChatGPT for content topics, but a little bit differently. Can you tell people about that? Sure.

Angel Tobey [00:21:45]:
So whether we need ideas for blog topics or topic ideas for social media posts, the content team and I regularly use ChatGPT. I simply tell the bot who the client is, who their target audience is, and what their goals are. And the bot usually gives suggestions or at the very least gives me some inspiration.

Kelly Rice [00:22:04]:
Yes.

Victoria Rayburn [00:22:05]:
Okay, well, actually, angel, I'm looking at my notes. Never mind. That's all I had to say about SEO stuff. So I am going to let you continue to talk.

Angel Tobey [00:22:12]:
But, well, you know, it's always something I'm happy to discuss, so I will definitely do that. Like we said at the beginning of the episode, we do highly recommend using ChatGPT as a small business because it can help you save time. And this is especially true when it comes to content creation. So whether you need a little bit of inspiration for content or you literally want a first draft created for you, ChatGPT can help with that. And one of the ways that I regularly use ChatGPT is to create outlines. Personally, I always outline a piece of content before I write, just so that I have a clear direction. And while I can and often do create that outlines myself, ChatGPT is a really great tool for getting outlines started and just saving me some time. So, for example, if I need to write a blog post for one of our clients, I'll tell ChatGPT who the client is, who their ideal audience is, and ask the bot to just outline a blog about whatever topic I need to write about.

Angel Tobey [00:23:08]:
And then it gives me an outline in a matter of seconds. So that obviously saves us a lot of time. I do typically need to adjust the outline a bit to make sure that the blog or piece of content I'm working on really works well for the client. But it gives me a good start and sometimes even gives me points or ideas that I haven't considered but really should be included in the content. And while outlines are super helpful, ChatGPT can also literally develop whole pieces of content for you. You can instruct it to write blogs, social media posts, podcast scripts, video scripts, email, subject lines, and I could go on and on and on nearly any other form of content that you need. And I know we're going to talk about it a bit later, and we've talked about it a little bit, but I do want to note that while ChatGPT can help you produce content, the content it generates should very much be looked at as a first draft to help you get started, and we'll discuss why in a little bit. But I just want to reiterate that please do not just copy and paste ChatGPT content to your website, social media or anywhere else and just call it a day.

Angel Tobey [00:24:12]:
You're going to want to make adjustments, but having a solid first draft can really save you a lot of time. And then also when you're developing content with ChatGPT, remember that you can continue conversations like Kelly said. As a result, if you don't like the content the bot produces or it isn't quite right, you can actually tell it things like try again, or give me another option, or make the tone more casual, or give it really any instruction that you would give a person that you're brainstorming with, which can help you save even more time by giving you that stronger first draft.

Kelly Rice [00:24:46]:
And another thing that you'll probably even talk about too, is that if you have a specific writing style or you follow a specific section or other, you can give chat TBT that information. But again, like angel said, just don't use it word for word because it's like a robot. Yes, it's not a person, right. It doesn't take the place of an expert or human thought, but it is a great starter.

Victoria Rayburn [00:25:11]:
Yeah, for sure.

Angel Tobey [00:25:12]:
Definitely. We definitely use it for that. And then another way we actually use ChatGPT is to repurpose content. So ChatGPT doesn't just produce content, it actually can understand the content that you give it, like we've talked about a little bit. For example, if I get the podcast or the transcript from this podcast episode, I can copy and paste it into GPT and ask it to create a coinciding blog post to summarize the episode, have it use the information to write some Facebook posts, or even ask it to give me copy for a Instagram carousel post. So repurposing content is always a great way to save time and get the most out of your marketing efforts. And ChatGPT makes repurposing that content just a lot easier. Again, I'm going to say it again, please fine tune this content and just think of it as a first draft, but it'll be super helpful.

Angel Tobey [00:26:06]:
And then last but not least, I often use ChatGPT just to get some feedback on copy. For example, if I'm not sure about a subject line or I've just been staring at content too long, which happens sometimes, I'll give ChatGPT the content and ask if it has any suggestions on making the subject line stronger or different ways I can say it. That helps a lot when I'm brainstorming.

Kelly Rice [00:26:28]:
And I'm glad you brought this up because I do it too. So I'll be writing marketing guiding statements for a client and maybe struggling with wording because there's so much that I want to say and I have too many commas and I don't feel like I can take anything out. I can ask it, hey, how would you say this differently or be more concise? And then the other thing I can do is that for the paid subscription, you can actually give it links. So I can say, hey, based on best practices in this article, can you give me an update on this or that? And it can take into consideration the information in that article and then look at your subject line for email based on the content we give it and the best practices. So it's pretty helpful. You can be really creative with it.

Victoria Rayburn [00:27:10]:
Oh yeah, and I mean, during keyword research, I think I did already say this, but I'll give ChatGPT a few long tail keyword options and then I'll ask it which it thinks is the strongest, or if it has any suggestions based off of the target audience that I also give it. But that being said, I do think it's important to note that ChatGPT doesn't necessarily always know best. We talked about this a little bit already, but sometimes the options it gives are truly obnoxious. Yeah, for sure.

Angel Tobey [00:27:37]:
Sometimes it gives just like super over the top content or the wording just isn't right for the client's messaging or brand or target audience. And the content team has even sent each other some hilarious outlandish responses that we've gotten. It's kind of comical, but yeah, that's another reason why you need to obviously put that human touch on it. And that's why it's so important to use ChatGPT as inspiration and just for your first drafts. It's a great tool, but you really need to make sure that you're using that common sense, abiding by best practices and for sure staying true to your brand and messaging.

Kelly Rice [00:28:14]:
I just watched a video on TikTok and I think it was Neil Patel that said it was like crazy amount of engagement difference between AI generated content and human intervened content. So that was pretty amazing that the studies are starting to come out and the analytical reports are able to come out that you really shouldn't just copy and paste bot stuff into what you're doing, but really putting that human touch on it. And you'll get a lot more engagement that way from both Google and your main audience.

Victoria Rayburn [00:28:49]:
Yes, and actually I have that data in my notes to share with everybody here in just a little bit. So let's talk about a couple of other ways that people can use it and then we'll get into all of that. If you can't tell, guys, we really don't want you to copy and paste this, you really just don't. But I promise we'll explain why. It's not just like, don't do that. Like, I swear there are reasons we're going to get into, but angel. Anyway, thank you so much for breaking down all the ways that people can use it to produce content. I mean, content development is stressful and time consuming for so many small businesses, so I have no doubt the listeners are going to appreciate all the content development tips you just shared.

Victoria Rayburn [00:29:25]:
And for those listening who have not been producing content here lately because it takes up so much time. Guys, you have no excuse. Now you can get at least a solid first draft.

Kelly Rice [00:29:35]:
At very minimum, go download the keyword document, learn about how to use keywords, and then write your content. Get a good start with GPT.

Victoria Rayburn [00:29:44]:
Yeah. Yes, ChatGPT will save you tons of time. The other stuff maybe not so much, but when you're all said and done, everything's going to look great. But Kelly, I am sure that our regular listeners won't be all surprised. Know all the ChatGPT uses that we've discussed so far are marketing. Oops, I just lost a headphone. Oops, sorry.

Kelly Rice [00:30:07]:
Hey, if you'd be old school like me, you wouldn't have.

Victoria Rayburn [00:30:10]:
You just got too excited about ChatGPT? I know this whole entire episode anyway, looks pretty bad on AirPods part right now, but it's so everything we've shared so far, it is marketing specific, but there are definitely other ways that you can use this program. So Kelly, would you mind explaining just a couple ways that small businesses can use ChatGPT to improve their customer service and save time in this area of business? Because it is just as important.

Kelly Rice [00:30:44]:
Yeah, and one of the ways that we do use it is for this next example that I'm going to share, but I know that I'm not alone here, but sometimes it can be really difficult to determine how to respond to emails, inquiries, comments, reviews, all of those types of things. And having a template can be very helpful. And sometimes things throw you for a loop and you don't have a template to work from. So we have common templates that we use for lots of things. So if you don't have templates, that's a whole nother show, but you really should that and automation and all of those types of things. But sometimes we get some really interesting things and we're not sure how to properly respond. Right.

Victoria Rayburn [00:31:32]:
Sometimes we could do a whole episode on just some of the ridiculous, hilarious inquiries, but that is never. I'm going to stop there. Yes, Jack, GPT would not bring this up. This is why it's a better coworker than I am.

Kelly Rice [00:31:46]:
So if you're a service based business, I'm sure like us, you occasionally are going to receive inquiries from prospects who are just not a good fit. And it's really hard telling people that they're not a good fit or that you want to help them but you can't. Or maybe they have no budget like all of these types of things, or that maybe their inquiry includes some red flags, people that you just don't want to work with, like the ones that say, I have zero budget, but I need you to do $10,000 worth of work. We get that a lot. Being a christian based organization, they're like, hey, we need you to do this. You're a christian based organization. You should do it for free. Here it is.

Kelly Rice [00:32:27]:
And we're like, we want to help you, but I need some help with this. Right? So knowing that working together just wouldn't be good. So whether they're not a great fit or you don't do what they want to do, sometimes you get thrown for a loop for those types of things. So we want to be respectful. We want to take the emotion out of it. It can be difficult to respond to these types of messages, but ChatGPT can actually draft an email or response if you simply explain the situation to the bot and you ask it to draft a response for you with a little bit of tweaking afterwards, of course, right? Because we're not copying and pasting things, it can really save you time and headaches and still allow you to quickly and easily respond to these inquiries because you can say, hey, this is what I'm worried about. This is what I need to say. I don't know how to say it.

Kelly Rice [00:33:16]:
These are the things that I worry about. I want this to be positive, those types of things. Because ChatGPT can also help you draft more positive emails, comments or other responses. Sometimes we have a tendency to say, oh, I'm sorry, I can't do this, but it needs to be more of positive facing.

Victoria Rayburn [00:33:34]:
Right.

Kelly Rice [00:33:34]:
We don't always want to tell people no, we want to give them some other resources, give them help along the way. So as a business leader or even a business owner, you can't afford to live in your inbox or spend all of your time responding to all of these emails with personal messages. Sometimes it's better to have some kind of template that you can use or utilize ChatGPT to kind of more quickly give you that response for some of those loop thrown for a loop type of questions. And if you don't have any templates for some of the things that you're always getting questions to, it can also help you do that. But again, don't use it word for word. Take what it gives you and then be sure it fits with how you'd say something or within your brand tone.

Victoria Rayburn [00:34:20]:
Yes. And then when you develop those templates, get them into honeybook. So you just have developed it one time and you can just push buttons to send it right.

Kelly Rice [00:34:26]:
Then you can automate all of your welcome messaging and all of your messaging for new appointments and all kinds of stuff to save you even more time and money.

Victoria Rayburn [00:34:34]:
As a small business owner, you probably have a seemingly endless to do list, but I can almost promise that there are things on your list that can be outsourced. Like grocery shopping. I mean, as a weding photographer, the last thing I wanted to do after shooting a wedding on a Saturday was to spend my Sunday in a grocery store. So I am forever thankful that a friend told me about Instacart. Instacart is a grocery delivery service. Basically, you use the Instacart app to make your shopping list. Then a personal shopper goes to your preferred store, selects your groceries for you and delivers them to you, typically all within just a few hours. You can also schedule your delivery time.

Victoria Rayburn [00:35:12]:
Personally, I will sing Instacart's praises forever because one, it has saved me countless hours. And two, Instacart employs local personal shoppers, meaning with every Instacart purchase, you are putting money directly back into your local economy. While Instacart does charge a delivery fee, when you upgrade to Instacart plus, for just $99 a year, you'll receive free, unlimited deliveries for all orders over $35. Considering the time and frustration you'll save, that's $99 well spent.

Victoria Rayburn [00:35:39]:
If you'd like to avoid going to.

Victoria Rayburn [00:35:41]:
The grocery store and save $20 on your first order from Instacart of $35 or more, visit treefrogmarketing.com instacart. Again, if you'd like $20 off your first Instacart order of $35 or more, visit treefrogmarketing.com instacart.

Natalie Franke [00:35:56]:
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Victoria Rayburn [00:36:41]:
Okay, so Kelly, another thing that we wanted to make sure that we discussed was the fact, know ChatGPT is a chat bot, but small businesses can actually put it on their own websites as a chat bot. So would you mind breaking that down for listeners? Because this one still just truly blows my mind.

Kelly Rice [00:36:58]:
Yeah, because we all use those chat bots like we talked about at the beginning of the episode of like, I just want a real person. It's like when you call someone and you're like, nine, nine, nine, just give.

Victoria Rayburn [00:37:07]:
Me a customer service. Right, exactly.

Kelly Rice [00:37:10]:
I've tried all of the things chatbot, just give me someone. Right. But ChatGPT, it can really improve your customer service because it's a different type of chat bot on your website. And we'll include a link in the show notes to an article from, actually, HubSpot that explains how you can do this. But essentially, you can integrate ChatGPT into your own site and you can train it to understand your products and services and how you want it to respond. But as a reminder, ChatGPT isn't your typical frustrating chat bot. It's highly intelligent and as a result, it's actually capable of serving your customers and answering their questions well, as opposed to you trying to think about the 90 things that people could ask in, like preempting chat bots to be able to answer those. So, again, you can learn more about this in the article that we're going to link in the show notes, but if your customers would appreciate a chat bot on your website, utilizing this ChatGPT feature is a great and actually very affordable way to serve them, and it actually works.

Kelly Rice [00:38:11]:
So, yeah, you're not going to irritate them. Yeah.

Victoria Rayburn [00:38:15]:
Like I said, I'm still mind blown by the fact that this is possible, I mean, especially for small businesses, because this used to be something that, one, it was expensive to integrate, and two, you paid all this money to integrate it, and then it still was just junk and not helpful. Right.

Kelly Rice [00:38:30]:
I mean, junk is a great word for that, because we've all ran into those frustrating chat bots and I can't say it enough. And the last thing that we want to do as a small business is to frustrate our customers because it will cost you sales. So, like in a lot of the marketing books, they talk about, oh, it doesn't matter, you can irritate, you only need 10% of your business or whatever, so you can irritate millions of people. It doesn't matter, you just need these 10%. Well, that doesn't ring true for small business. We can't irritate customers because we don't have a millions of customer audience that we're talking to. So we want to be as helpful as we can so we can build those relationships and we care about our customers. So we actually don't want to frustrate anybody.

Kelly Rice [00:39:14]:
So stop using the chat bots that drive you insane.

Victoria Rayburn [00:39:20]:
Yes. Oh my goodness. Okay, so we've talked about ChatGPT from a marketing perspective, from a customer service perspective. And then, guys, before we wrap up this episode, I want to just touch on a couple of other ways you can use this bot just to save time. Because we all know that as small businesses, time is our most valuable commodity. And as a small business owner or leader, your time is crazy valuable. So whatever we can do to save time, we're all in. But yes, another way you can use ChatGPT is to break down complicated processes.

Victoria Rayburn [00:39:53]:
So just as an example, when I got a new MacBook earlier or last year, for whatever reason, I could not get it to connect to my external monitor. And I mean, I wouldn't say I'm the most tech savvy person, but I am not the least tech savvy person. There is no reason I should not be able to connect a monitor to my computer. I was so frustrated. But anyway, the instructions that Apple provided, they just were not helpful. And it was late. Not wanting to set up a call with Apple's customer support, I was just curious. So I asked ChatGPT how to connect to the external monitor.

Victoria Rayburn [00:40:22]:
It gave me instructions. It let me ask clarifying questions when things did not plug in where it said it was going to plug in, and ultimately help me get the monitors to.

Kelly Rice [00:40:33]:
A quick note to Apple, maybe you should add ChatGPT to your.

Victoria Rayburn [00:40:40]:
Of. I think they do have an integration now, but I mean, this was probably six months ago, so it's been a while. But then I was like, explain it to me like I'm five. No, I don't think I did that time, but I may have, because ChatGPT is able to scour the Internet for essentially any and all information within reason. It's not going to give you people's addresses or Social Security numbers, for the record, it's a great tool when you need help or instructions, even if it's for something really specific. Maybe you're in your email service provider, whether you're in Mailchimp or convertkit or whatever, and you can't get something to work like ChatGPT might have the answer. If you can't find it through your provider, then another way that you can use ChatGPT. Okay, I say another way, but this is like 5 million ways under one point.

Victoria Rayburn [00:41:35]:
But countless plugins, apps and other tools have started incorporating ChatGPT. And as a result, there are likely tools that you're already using that you can now utilize more efficiently. So just to give you a couple examples, Canva has a ChatGPT integration that allows you to literally tell the chatbot what you need created and to give it edits so you can have a graphic design in moments. Like, you can tell, like, I need an invitation for my sister in law's bridal shower. Here's the information. This is the address. I want it to be boho chic and it will produce something in a matter of moments. And then here also has a ChatGPT integration, and this allows you to tell the bot what apps you need integrated, and it will literally take care of this for you.

Victoria Rayburn [00:42:24]:
That's huge. Zapier is so helpful. But man, oh man, do I hate getting into the back end. There are so many buttons and thank you, chat GPC.

Kelly Rice [00:42:33]:
Google Calendar. You want to explain it like a five year old and then let chat.

Victoria Rayburn [00:42:37]:
GPC do all the hard stuff. I want them to push this button and I want you to send this email. I don't know why that's so hard, but thankfully, at Treefrog, we also have Mary to figure that out for us. She is Zapier wizard and she knows where the buttons are. Anyway, Google Calendar also has an integration you can use to add appointments and such to your calendar. So this kind of allows ChatGPT to become a very affordable virtual assistant. And then Instacart, which I love because I hate going to the grocery store, has a ChatGPT integration that can give you recipes and then add ingredients to your cart. I actually love this because, as I've already said, I've probably said like, five times in this episode, I am terrible at meal planning and it is really nice to open Instacart.

Victoria Rayburn [00:43:25]:
And, hey, you want to try this thing? Like, yes, add all of these ingredients to my cart. Thank you, Instacart. Thank you, ChatGPT.

Kelly Rice [00:43:33]:
Do you have a chef that you can send to my house?

Victoria Rayburn [00:43:35]:
Yes, someday ChatGPT will start cooking and it'll be great until then. Yes. But guys, more and more companies and tools are integrating ChatGPT all the time. So if you're using a tool regularly, it is certainly worth seeing if these tools now have time saving AI capabilities as a result of ChatGPT.

Kelly Rice [00:44:00]:
I mean, isn't it wild just to think about how many things ChatGPT is capable of and how many ways small businesses alone can use it. I mean, forget the fact that it's probably going to take over the world. It's going to make our lives a lot easier. But it's like scary and amazing all at the same time. Right? But we're probably, honestly, because we could talk about all day getting to the point where we are overwhelming our listeners with all this information because we're like, oh yeah, you can do this, and oh yeah, you can do that. And don't forget about this. We absolutely.

Victoria Rayburn [00:44:35]:
Now we can wrap it up. But I do just want to say, it's like I fully recognize I am not powerful enough to defeat ChatGPT, so I'm just going to use it to my advantage. If it takes over the world, that's fine, but I'm going to use it to my advantage. In the meantime, we've already given everybody.

Kelly Rice [00:44:49]:
All of our personal information anyway, so just keep moving forward, right?

Victoria Rayburn [00:44:52]:
Exactly. But yes. All right, we digress. Long story short, you all ChatGPT can save you time and even help you improve your marketing, customer service and other aspects of your life and business. So if you haven't tried it or you aren't leveraging it to its full potential, be sure to try a couple of the things that we mentioned in this episode. And then on that note, though, there are two ChatGPT options. There's a free version and a paid version, and there are some differences. Kelly, do you want to break down the differences between the two? Sure.

Kelly Rice [00:45:29]:
So like Victoria said, there's a free version, and honestly, you can do much of what we discussed in this episode by going to chat OpenAI.com and registering for a free account. However, as we record this episode, ChatGPT plus is only $20 a month and does include some key features that are worth paying for, in our opinion, for many small businesses. First, with the paid version, you are guaranteed access to the bot and you get faster response times. The free version sometimes is a little bit slow, and if the bot is too busy, there may be times that you literally can't use it and you just have to wait and try again later, which can be frustrating because if you need an answer, those types of things, or you're in the middle of something, it's like, sorry, I'm busy. Which is why we went to the paid version, too. We use the free version for a long time, but the paid subscribers, you also get access to new updates and capabilities, and you have the ability to create custom chat box, kind of like what we discussed earlier that you can add to your website, you can utilize images, you can have that read links, and it has access to the Internet. So Internet access is arguably the most important reason to upgrade because the free version doesn't have Internet access. And at the time of this recording, I think it only contains data and information available in the Bots database, which only includes information up to 2021, I think.

Victoria Rayburn [00:46:54]:
Yes. And guys, just for the record, we are putting it like, as we record this, ChatGPT changes pretty rapidly and all the time. So as of today, this information is accurate. When this airs, honestly, it might not be.

Kelly Rice [00:47:05]:
Yeah. So sometimes it doesn't have access. So if you're using the database, it doesn't have access to the latest news and data and all the things that you can imagine. You get irritating responses like, well, I can't access the Internet, so I don't know. But back in 2021, here's the answer. And you're like, that's not helpful. So especially when you're trying to develop content, you're trying to look at analytics, look at industry information, those types of things where all the data actually matters, like marketing. It would probably more important for you to spend that $20 a month and get that pro version, but you can do a lot with the free version.

Kelly Rice [00:47:43]:
But really, for a small fee, you can do even more. So at the very least, be sure to give the free version a try with some of the examples that we've kind of talked about today.

Victoria Rayburn [00:47:53]:
Absolutely. And yeah, considering all ChatGPT is capable of that, $20 a month is nothing. That said, as you use ChatGPT for your small business, there are a couple of things you want to be cautious of, other than the obvious. Like don't share your Social Security number or other private information with the bot. I hope that goes without saying. Be smart. It's very helpful. It's not your best friend.

Victoria Rayburn [00:48:17]:
Don't tell it all your deepest, darkest secrets or information you wouldn't tell somebody on the street. But angel, you have already mentioned a couple times that you should never copy and paste content from chat GTP. Would you mind explaining, just expanding on this and then the other things people should be aware of as they use this program? Sure.

Angel Tobey [00:48:37]:
So in case we haven't said it enough times, do not just copy and paste the content that ChatGPT produces. And we say this for a few reasons. First of all, while ChatGPT is highly intelligent, you need to be able to verify the information it provides and make sure that it's accurate. Like we discussed, ChatGPT provides answers by scouring the Internet or using its existing database. So in the case of the free version, which Kelly explained, it only has information through 2021, at least at the time of this recording. And because the Internet contains inaccurate information, and because the free version doesn't have the most up to date info, it can give you false or outdated information. For example, in the content we produce for Treefrog, we do our best to back everything we produce with numbers and data. As a result, we're sure to check every percentage or data point that ChatGPT gives us, just to make sure that we're providing only the most accurate info and marketing advice.

Angel Tobey [00:49:39]:
So use the bot to help you produce content, but make sure you're checking the information it gives you against reliable sources and then always update your content accordingly. And in addition to updating content to make sure that it's accurate, you also need to update content to ensure it doesn't sound robotic and is true to your brand and messaging. For example, sometimes I'll tell ChatGPT to write a social media post for a client, and while I give them all the info, the client's info, target audience and an example of their tone, it'll still give me something that doesn't really sound like the client. And while I can still give GPT instructions to edit the post, it's more often more efficient and effective to really use ChatGPT, what it produces as a basis or a draft, and then update the post so that it sounds a little bit more like the client and a little bit more true to their brand. In addition to making the sure the tone is correct, you'll also want to update the content, like we said, to make it sound a little bit more human. Like ChatGPT often produces content that sounds a little bit robotic and not human. And if your content sounds like that and sounds spammy and forced, I can almost promise you that prospects won't really want to engage with your content, because they'll sense that. And like Kelly said, there have been studies out there too, that have compared engagement between bot created content and people created content.

Angel Tobey [00:51:07]:
So that's something to keep in mind for sure. And then a big one I want to point out is that ChatGPT tends to use a specific format when it makes content. So the content is really easy to recognize, especially when it comes to social media posts. So this technology is helpful, but your audience wants to hear from you and your team because you're the experts. And if your audience can tell your content has been produced by a bot. This is a red flag. And it's something like, even when I'm scrolling through Facebook, I'll see a post and be like, that's definitely from ChatGPT, just the way that it's using certain terms or it's using emojis or the format and stuff. And the more popular ChatGPT becomes, more people will be able to recognize that.

Angel Tobey [00:51:51]:
So this is a red flag, obviously, for people reading, but it's also a big red flag for Google. And Victoria, do you want to explain that last part a little bit?

Victoria Rayburn [00:51:58]:
You know that I do, but this guy's a long story short, as we've discussed in past episodes about SEO, Google's goal is to provide its users with the most relevant and helpful content as quickly as possible. That's literally why Google exists, and because Google knows that people don't want to engage with content that sounds robotic or spammy. If Google notices that your content is less than helpful and clearly aiproduced, your SEO is likely to be harmed. Not helped. Kelly was talking about some stats from Neil Patel before, but yeah, according to Neil Patel and his team, 94% of the time, human created content is going to outrank AI created content. And when I say AI created content, I mean you are literally copying and pasting like you're doing the thing we keep telling you not to do.

Kelly Rice [00:52:48]:
Right?

Victoria Rayburn [00:52:49]:
Use that as your first draft. Update it. And yes, while ChatGPT knows a lot, you and or your team, like, you know, you guys are experts in your field. So for the sake of your SEO and to serve your audience well, it is so important to think of ChatGPT produced content as your first draft. Then to write your next draft, use what the bot gave you and make it sound more natural and true to your brand, like angel said, and add your own expertise again, you're the expert in your field. This program can help you get started and save you hours of time. But you know more than ChatGPT does, believe it or not, on your specific thing, like ChatGPT kind of thinks it knows everything, but on your field, you know more than the spot does. So use the AI program to save time, but use your expertise to produce great, truly helpful content.

Kelly Rice [00:53:41]:
Yeah, I mean, it is a great tool, but by no means does it replace your expertise. And I don't know how many times it's given me a result. Like, in this industry's landscape, nobody talks like that. Sure, it sounds good and maybe like academia, right?

Angel Tobey [00:54:00]:
Sure.

Kelly Rice [00:54:00]:
If kids didn't get caught using AI bots, all the time. It might be very helpful for them, but for small businesses, we don't talk like that. So again, use that as your first draft. But we know this episode has kind of turned into a really long one. But long story short, ChatGPT is a free, or at least a very affordable, depending on if you get the plus version or not that you can use to help your small business better understand your audience. It can produce content more efficiently, better serve your customers, and so much more. It's really endless. I mean, if you can be creative on how you utilize this to help get your brain process, especially like angel said, if you're an external processor, it is great for that.

Kelly Rice [00:54:44]:
So if you aren't currently using this tool, or you aren't leveraging it to its full potential, visit chat OpenAI.com and just give it a try. Try some of the prompts that we've given you, do some research for some other prompts. You try to make dinner tonight and see what happens. We'll also include that link in the.

Victoria Rayburn [00:55:04]:
Show notes as well. Yes guys. And on that note, thank you for tuning into another episode of the Priority Pursuit podcast. If you enjoyed this episode, we hope you'll take a moment to share it with your small business. Know we can all benefit from ChatGPT to leave us a review on Apple Podcasts, and that you'll join us next week for even more marketing boundary and priority driven tactics you can use to build a life and small business that you love.