eCommerce Insiders
Introducing the eCommerce Insiders podcast, your backstage pass to the digital marketplace revolution!
Join your dynamic hosts, Mark Hebblewhite and occasionally Jana Stojisavljevic as they navigate the exhilarating landscape of online business, social media, marketing, web tools and website optimization. With a wealth of experience under their belts, this trio of industry insiders is eager to unveil the secrets behind creating an eCommerce empire.
Tune in for electrifying conversations, innovative strategies, and invaluable nuggets of wisdom tailored to both aspiring entrepreneurs and established business moguls. No matter your background, you'll walk away from each episode equipped with powerful tools to skyrocket your online venture.
Don't miss a beat of this thrilling ride! Subscribe to the eCommerce Insiders podcast at https://podcast.upment.com and discover more about the creators behind the mic at https://www.upment.com. Fasten your seatbelts and prepare for an unforgettable journey into the heart of eCommerce success!
eCommerce Insiders
Marketing Meatballs: How Far Will Companies Go to Grab Our Attention?
Welcome back to our podcast! In this episode, we explore the innovative and occasionally controversial methods that businesses employ to grab our attention and influence our food preferences.
We begin with a story about a London restaurant that served meals prepared with insects to show how effective marketing may persuade us to try new foods and appreciate different cuisines. We then cover shock marketing, which is a strategy used by businesses to stir up controversy and attract media attention. Furthermore, we look at the ethical issues that come up when businesses adopt shock marketing, such as the recent campaign for woolly mammoth meatballs, which sparked concerns about the commercialization of science and the consumption of extinct animals.
We also go over the negatives of shock marketing and provide instances of contentious marketing campaigns, such as Bud Light's sponsorship of transgender activist Dylan Mulvaney.
Join us as we examine the intriguing and occasionally contentious world of food marketing and evaluate how these tactics affect both our individual food preferences and our society as a whole.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to have a chat about your business, do contact me on:
If you would like to be a guest on the show, feel free in emailing me: mark@upment.com
- To learn more about my company, please visit Upment.com