Narisa Wild, Chief Digital Officer at Clarion Events North America, joins The Revenue Room to share her expertise in leading digital transformation and championing AI-driven initiatives in the events and media industries. From building customer-centric experiences to leveraging cutting-edge technologies, Narisa provides actionable insights on how businesses can future-proof themselves while creating value for customers and employees alike. This episode is a must-listen for leaders navigating the evolving landscape of data, digital, and customer engagement.

What You’ll Learn in This Episode:

• Rethinking Digital Transformation: Why digital transformation should be viewed as "customer transformation" and how focusing on customer needs drives real results.
• AI-Powered Innovation: Real-world examples of how Clarion Events uses AI to enhance attendee experiences, create personalized outreach, and generate deeper insights from events.
• Preparing for the Next Generation: Strategies for engaging Gen Z and Gen A to ensure long-term success in a rapidly evolving marketplace.
• Value-Based Leadership: How humility, accountability, and active listening can transform organizational culture and boost employee retention.
• Disrupting the Status Quo: Lessons from launching City Eats to compete with OpenTable and how they apply to event and media innovation today.

Key Quote from Narisa Wild:

"Customer transformation is at the heart of digital transformation. It’s about serving evolving customer needs and creating experiences that are truly impactful—internally and externally."

ATTEND REVVEDUP 2025

RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

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