Insurance Marketing and the Keys to Building Long-term Success Artwork

Masters of Marketing

Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.

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Masters of Marketing

Insurance Marketing and the Keys to Building Long-term Success

June 13, 2023 • Bassem Saber • Episode 13

When it comes to acquisitions, it's often a huge international company that acquires a smaller local player, but not in the case of AXA's acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the unique journey she experienced as part of GIG's acquisition of AXA Gulf.