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In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for encouraging fans to share their experiences and highlights the importance of creating visually appealing moments that resonate with audiences.

Takeaways

• Chili's leveraged user-generated content to drive sales.
• Fans create authentic content that resonates more than ads.
• Sports teams should identify unique moments for fan engagement.
• Encouraging social media sharing can amplify brand exposure.
• User-generated content can significantly enhance marketing efforts.
• Visual elements at events can inspire fans to share experiences.
• Micro-influencers can help promote local events effectively.
• Creating Instagrammable moments is crucial for fan engagement.
• Teams should actively seek and share fan-generated content.
• Engaging fans in content creation can lead to organic growth.

Chapters

00:00 - Introduction to the Power of User-Generated Content
02:52 - Chili's Success Story: Engaging Fans through TikTok
06:09 - Strategies for Sports Teams to Amplify Fan Engagement
08:58 - Practical Tips for Encouraging User-Generated Content


Fast Company Article

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In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on investment.

The episode covers the implementation of group sales forms and effective email list building through pop-ups, providing actionable insights and examples from successful teams.

Takeaways

• Group sales form on your website that just helps you with seamless conversion.
• Make it easy for companies, organizations, and families to book group outings by placing forms on your group sales pages.
• Check the Vermont Lake Monsters. Great case study, great example of a successful group sales form.
• Craft a compelling pop-up for your email list.
• Use a pop-up to grow your email list all year long.
• Make the invitation feel exclusive.
• Options like insider club or lottery ticket list.
• Fans are more likely to engage rather than a generic sign up for our newsletter message.
• Small adjustments like these can significantly impact your sales.
• Create seamless experiences for our fans.

Chapters
00:00 - Introduction to Sports Marketing Strategies
01:40 - Website Updates for High ROI
04:55 - Enhancing Group Sales Conversions
07:10 - Building an Effective Email List

Charleston Dirty Birds
Vermont Lake Monsters

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In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of adapting to modern fan expectations.

Bridger emphasizes the platform's effectiveness for both large and small teams, highlighting its potential to drive revenue and improve fan experiences. The conversation concludes with insights into future trends in sports engagement and a special offer for teams interested in the platform.

Takeaways

• Contest is a leading digital activation platform in sports.
• Gamification significantly increases fan participation rates.
• Successful activations can drive substantial revenue for teams.
• Data collection is crucial for understanding fan preferences.
• Email marketing remains the highest ROI for ticket sales.
• Teams can use digital activations to enhance loyalty programs.
• The platform is adaptable for both large and small teams.
• New leagues can benefit greatly from innovative engagement strategies.
• Future trends include integrating loyalty programs with fan engagement.
• WIT offers a special discount for teams interested in their services.

Chapters
00:00 - Introduction to Contest and Its Impact on Sports Engagement
03:07 - Gamification: Transforming Fan Experiences
06:05 - Case Studies: Successful Activations and Partnerships
09:03 - Data Collection and Lead Generation Strategies
11:48 - Enhancing Fan Loyalty and Season Ticket Sales
15:00 - The Role of Digital Engagement in Modern Sports
18:01 - Future Trends in Fan Engagement and Technology
21:07 - Opportunities for Smaller Teams and New Leagues
23:48 - Conclusion and Special Offers for Teams

Contact Tom - tom@witcontests.com
Any team that mentions "Sports Marketing Machine" will receive $500 off their annual agreement. 

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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By using these approaches, teams can strengthen emotional connections with their fans, leading to increased attendance and long-term loyalty.

Takeaways

• Proactive communication increases engagement: Reminder emails and texts keep ticket holders informed about games, promotions, and special perks.
• Exclusive access creates stronger emotional connections: Invite-only events and behind-the-scenes opportunities provide fans with memorable, high-value experiences.
• Personalized perks encourage loyalty and attendance: Offering seat upgrades, custom surprises, and attendance-based rewards motivates fans to attend more games.
• Seat visits build personal relationships: Checking in on season ticket holders during games fosters a sense of community and ensures a positive experience.
• Creating high-value experiences makes fans feel special: Personalization and exclusivity are crucial to enhancing fan satisfaction and encouraging frequent attendance.
• Frequent attendance increases the likelihood of renewal: The more often fans attend, the stronger their connection to the team, making them more likely to renew their tickets.

Chapters

• 00:00 - Introduction to Ticket Usage Strategies
• 01:08 - Proactive Communication for Engagement
• 04:18 - Exclusive Events and Behind-the-Scenes Access
• 06:36 - Personalized Game Day Perks
• 07:31 - Key Takeaways and Conclusion

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In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact of the event on ticket sales and community involvement.

Maria reflects on the successes and challenges faced during the promotion and shares insights on how to replicate such an event in the future.

Takeaways

• The idea for the promotion came during an end-of-season retreat.
• Community engagement was crucial for building excitement.
• The tickets were acquired through secondary markets due to high demand.
• The event featured themed experiences for each inning of the game.
• Collaboration with the promo team enhanced the authenticity of the event.
• Promotional strategies included social media, local news, and word of mouth.
• Sponsorship activation involved a QR code strategy to increase engagement.
• Group sales were a significant part of the promotion's success.
• The ticket giveaway process was well-planned and executed.
• The event set a new standard for future themed promotions. 

Chapters

00:00 - Introduction to the Era's Night Promotion
02:11 - Ticket Acquisition and Budgeting
04:35 - Creating a Themed Experience: Nine Innings of Eras
08:13 - Community Engagement and Team Collaboration
10:09 - Promotional Strategies and Marketing Tactics
12:41 - Sponsorship Activation and QR Code Strategy
14:37 - Group Sales and Mini Plans
25:07 - Reflections on the Promotion and Future Plans

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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies.

By using a specific formula, he illustrates how teams can avoid underpricing their mini-plans and maximize revenue. The conversation covers the trade-offs involved in pricing decisions and the need to maintain a balance between affordability for fans and profitability for teams.

Takeaways

• Mini plans are crucial for increasing ticket sales.
• Analyzing past buyer data helps in setting prices.
• Teams often undercut themselves with pricing.
• Understanding fan behavior is key to pricing strategies.
• Calculating revenue trade-offs is essential for profitability.
• Aiming for a 50% revenue gain is ideal.
• Blended averages provide a realistic pricing perspective.
• Pricing should reflect the value perceived by fans.
• Teams need to be cautious of losing money on plans.
• Effective pricing can lead to increased fan engagement.

Chapters
00:00 - Introduction to Mini Plan Pricing
02:57 - Analyzing Ticket Buyer Data
06:09 - Understanding Pricing Strategies
09:01 - Calculating Revenue Trade-offs
11:51 - Final Thoughts on Mini Plans

YouTube video demonstrating how the formula

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In this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer at Chick-fil-A, about transforming customer experience and building emotional connections with customers.

Steve spent 35 years as the CMO of Chick-Fil-A starting in 1981. Robinson shares insights on the importance of customer feedback, creating a culture of continuous improvement, and innovating hospitality during economic downturns. He emphasizes the significance of a strong brand promise and the role of customer loyalty in driving business success.

Takeaways

• Chick-fil-A focused on creating an engaging customer experience rather than just transactions.
• The brand's journey began with a shift from discounting to adding value to the customer experience.
• Emotional connections with customers are crucial for brand loyalty.
• Customer feedback is essential for innovation and continuous improvement.
• Chick-fil-A's hospitality model was inspired by successful brands like Ritz-Carlton and Southwest Airlines.
• The company invests more in existing stores than in new ones to maintain brand experience.
• A strong brand promise is key to customer engagement and loyalty.
• The 'second mile service' initiative was launched during economic downturns to enhance hospitality.
• Customer listening and research are foundational to Chick-fil-A's marketing strategy.
• The culture of Chick-fil-A is built on long-term vision and ownership, allowing for consistent brand growth.

Chapters
00:00 - Transforming Customer Experience at Chick-fil-A
06:50 - Building Emotional Connections with Customers
14:05 - The Role of Customer Feedback in Innovation
21:06 - Creating a Culture of Continuous Improvement
28:12 - Innovating Hospitality During Economic Downturns
39:59 - The Importance of Brand Promise and Customer Loyalty

Links from the podcast:
Steve Robinson consulting - https://srobinsonconsulting.com/
Steve's Book - Covert Cows - AMAZON

*If you purchase the book through my Amazon link above, I receive a tiny commission which I will use on Chick-Fil-A :)

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The conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. 

The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey. The promotion was heavily marketed, with VIP tickets selling out quickly and a strong social media presence. The event was a success, with high attendance and positive feedback. The conversation also touches on potential future promotions, including Paw Patrol, Harry Potter, and Peppa Pig nights.

Takeaways

• The Bluey Night promotion at the Lansing Lugnuts baseball game was a success, with high attendance and positive feedback.
• The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey.
• Marketing efforts, including VIP tickets and social media promotion, were effective in generating excitement and ticket sales.
• Future promotions, such as Paw Patrol, Harry Potter, and Peppa Pig nights, are being considered based on the success of Bluey Night.

Chapters

00:00 - Introduction and Overview of Bluey Night
03:29 - Cost and Logistics of Bringing Bluey to the Ballpark
05:36 - Effective Marketing Strategies for Bluey Night
09:01 - Promotion and Attendance for Bluey Night
12:41 - In-Game Entertainment and Merchandise
14:49 - Reflections and Future Plans for Bluey Night
18:18 - Data Analysis and Potential Future Promotions

Amanda Rich contact info

Oasis Contact Info:
Keefer Dickerson

Business Development - Oasis

206.838.8448 - ofc

615.957.9907-cell
keefer@oasis-usa.com
www.oasis-usa.com

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In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and need to be reminded multiple times before making a purchase.

Neisser emphasizes the importance of looking at new customer acquisition and return customer metrics to understand the effectiveness of marketing efforts. He suggests tracking ROI, number of buyers, and revenue for new customer acquisition, and leveraging direct channels like email and text messaging for return customers.

Takeaways

• Focus on new versus returning customers rather than analyzing by source
• Measure ROI and buyer numbers for new customer acquisition
• Leverage direct channels like email and text messaging for return customers

Chapters

00:00 - Introduction
00:41 - Analyzing Advertising in Two Buckets
02:07 - The Importance of Multiple Touchpoints
03:30 - The Challenge of Attribution
04:28 - New Customer Acquisition
07:15 - Channels for Return Customers
10:35 - Focusing on New and Return Customers
12:28 - Leveraging Direct Channels
12:57 - Conclusion

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Jeremy Neisser sits down with Courtney Rice from WolfCycle AI 
Wolf Cycle AI is an automated intelligence software that provides AI-powered sales and retention strategies for sports and entertainment partners. It uses virtual assistants to run strategic outbound campaigns and drive membership sales, group sales, premium and partnership sales. The software combines AI with human oversight to ensure personalized responses and maximize opportunities. Wolf Cycle has seen success across various verticals, including generating additional full seasons, driving partnership conversations, and retaining at-risk accounts. It aims to streamline sales processes and help teams sell more tickets efficiently.

Takeaways

• Wolf Cycle is an AI-powered software that helps sports and entertainment partners with sales and retention strategies.
• The software uses virtual assistants to run strategic outbound campaigns and drive various types of sales.
• Wolf Cycle combines AI with human oversight to ensure personalized responses and maximize opportunities.
• The software has seen success in generating revenue, retaining at-risk accounts, and driving partnership conversations.
• It aims to streamline sales processes and help teams sell more tickets efficiently.

Chapters

00:00 - Introduction to Wolf Cycle and AI in Ticket Sales
02:18 - AI's Ability to Understand Natural Language Processing
04:39 - Customizing Campaigns Based on Partner Goals
08:10 - Adding a Human Layer to AI for Response Protection
12:15 - Expanding into Sponsorship Outreach
18:27 - Proactive Engagement and Retention Strategies
21:04 - Leveraging Data and Continuous Improvement
23:30 - Future Directions for Wolf Cycle
28:08 - How to Get in Touch with Wolf Cycle

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In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It includes ticket sales data, purchase history, website interactions, email marketing engagements, and more.

On the other hand, third-party data is collected by entities not directly related to the organization, such as social media platforms or data brokers. It provides broader insights and allows for targeted advertising based on demographics, interests, and behaviors.

Takeaways

• First-party data is highly accurate and provides unique insights directly from the fan base.
• Third-party data offers broader insights and allows for targeted advertising based on demographics, interests, and behaviors.
• Balancing both types of data can provide comprehensive insights and help identify potential new audiences.
• Prioritizing fan privacy and trust is crucial when handling data.
• Being transparent about data usage and giving fans control over their information builds trust and strengthens fan relationships.

Chapters

00:00 - Introduction and Overview
00:43 - First-Party Data: Definition and Examples
06:57 - Third-Party Data: Definition and Examples
13:01 - Benefits and Challenges of Third-Party Data
15:16 - Balancing First-Party and Third-Party Data
18:17 - Strategies for Utilizing Data
20:35 - Key Takeaways
24:52 - Conclusion and Call to Action

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In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing efforts for men's basketball, managing a budget, and coordinating sponsorship activations.

They also talk about the game day atmosphere at Wintrust Arena, the importance of fan engagement, and the strategies for increasing student attendance at sporting events. The conversation highlights the collaborative culture at DePaul and the opportunities for growth and development within the athletic department.

Takeaways

• The open role at DePaul University is for the Associate Athletics Director for Marketing and Fan Experience, with a focus on men's basketball.
• The role involves overseeing marketing efforts, managing a budget, and coordinating sponsorship activations.
• The game day atmosphere at Wintrust Arena is top-notch, with pyro towers, immersive video boards, and engaging in-game entertainment.
• Increasing student attendance at sporting events is a priority, and partnerships with campus organizations and targeted communication strategies are used to promote events and offer incentives.
• DePaul University offers a collaborative and supportive culture, with opportunities for growth and development within the athletic department.

Chapters

00:00 - Introduction and Overview of the Open Role
03:02 - Creating an Engaging Game Day Atmosphere at Wintrust Arena
05:48 - Increasing Student Attendance at Sporting Events
08:51 - Collaborative Culture and Opportunities for Growth at DePaul University

To review the job posting and apply - DePaul University
Connect with Kassidy on LinkedIn or through DePaul Athletics. 

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In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing budget for awareness activities instead of collecting email addresses, and not setting goals for major promotions.

Jeremy emphasizes the importance of group sales as a fixer for teams and shares his experience with the Birmingham Barons. The takeaways include being intentional about selling tickets to specific games, collecting email addresses for future marketing, and leveraging group sales as a strategy.

Takeaways

• Be intentional about your prime games - have a focus of group sales on these
• Collect email addresses for future marketing

Chapters

00:00 - Introduction
02:02 - The Importance of Prioritizing Season Tickets and Group Sales
03:44 - The Power of Group Sales as a Fixer
05:07 - Building Momentum through Intentional Marketing
06:02 - The Key to Successful Ticket Sales: Collecting Email Addresses
07:24 - Conclusion

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Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year.

To improve customer conversion, marketing directors can send a post-game email to single-game buyers, thanking them for attending and offering a discount or special opportunity for another game.

This strategy works because it strikes when the fan is still excited about the game, it is specific to the game they attended, and it provides a personalized offer. By implementing this strategy, teams have seen success in converting single game buyers into multiple game attendees and potential season ticket holders.

Takeaways

• Marketing directors in sports struggle to convert past customers into returning customers.
• Sending a post-game email to single game buyers can improve customer conversion.
• The post-game email should thank the fan for attending, be specific to the game they attended, and offer a discount or special opportunity for another game.
• This strategy can lead to converting single game buyers into multiple game attendees and potential season ticket holders.

Chapters

00:00 - Introduction
01:08 - Challenges in Converting Past Customers
03:00 - The Power of Post-Game Emails
04:54 - Crafting an Effective Post-Game Email
06:15 - Converting Single Game Buyers into Season Ticket Holders
07:40 - Conclusion

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The main theme of this conversation is the importance of customer service for current ticket buyers. Jeremy Neisser emphasizes that while marketing directors and ticket sales teams are focused on finding new customers, there needs to be an intentional focus on providing excellent customer service to retain and satisfy current ticket buyers. 

Jeremy provides an example of a team that saw a decrease in in-park attendance because their mini-plan and season ticket holders were using their tickets less frequently. Jeremy Neisser suggests that marketing directors should help ticket sales teams increase in-park attendance by improving customer service and communication with ticket plan holders.

Takeaways

• Customer service for current ticket buyers is just as important as finding new customers.
• Improving customer service and communication with ticket plan holders can increase in-park attendance.
• Analyzing data on ticket usage over multiple years can provide insights into customer behavior and help with customer service strategies.
• Marketing directors should focus on helping ticket sales teams increase in-park attendance.

Chapters

00:00 - Introduction
02:05 - Decrease in In-Park Attendance Due to Ticket Usage
03:26 - Marketing Directors' Role in Increasing In-Park Attendance
05:35 - Avoiding the Cycle of Always Going After New Customers
06:03 - Analyzing Ticket Usage Data for Customer Service Strategies
07:18 - Giving Ticket Sales Teams the Opportunity to Increase Renewal Percentage

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In this episode, Jeremy Neisser and Emmanuel Elmajian discuss different strategies for selling group tickets. They explore the shift from traditional group sales to individual members of a group buying their own tickets at a discounted rate. They also discuss the benefits of this new approach, such as increased control for buyers and more data for sellers.

The conversation covers various ideas for selling group tickets, including loyalty programs, thank you programs, special offers for events in town, and theme nights. They also touch on the concept of competition and gamification in group ticket sales, as well as the opportunity to sell fan experiences. 

The conversation explores the concept of unused fan experiences and the need for more customized VIP experiences in the sports industry. It discusses the potential of cross-selling sports to different audiences and the importance of targeting youth sports and traveling teams.

The conversation also delves into the topic of fundraisers and how sports teams can sell tickets to raise money for schools and nonprofits. It emphasizes the role of groups in driving ticket sales and the need for flexible ticketing options. Spinzo is introduced as a platform that helps teams reimagine ticket sales and offers various services to enhance the ticketing experience.

Takeaways

• The traditional approach of selling large blocks of tickets to a group leader is evolving, with more emphasis on individual members of a group buying their own tickets at a discounted rate.
• This new approach gives buyers more control and allows for more personalized ticket purchases, such as buying tickets for themselves, their spouse, and their children.
• Selling group tickets to events in town, such as conventions or career fairs, can be a great way to engage new audiences and increase ticket sales.
• Competition and gamification can be effective strategies for maximizing group ticket sales, with examples including battles between apartment complexes, schools, charities, and youth sports teams.
• Theme nights and fan experiences are opportunities to sell more group tickets, with the potential to bundle in special perks or incentives for groups that reach certain milestones. Unused fan experiences can be sold as last-minute opportunities, generating additional revenue for sports teams.
• Customized VIP experiences are becoming increasingly important in attracting fans to live games.
  Cross-selling sports to different audiences, such as targeting youth sports and traveling teams, can expand ticket sales opportunities.

Chapters

00:00 - Introduction and Overview
03:25 - The Rise of the New Process of Selling Group Tickets
07:45 - Special Offers and Gated Links for Future Games
12:49 - Competition and Gamification in Group Ticket Sales
16:08 - Theme Nights: A Strategy for Selling Group Tickets
22:37 - Cross-Selling Sports to Different Audiences
25:13 - Fundraisers: Selling Tickets to Raise Money
27:24 - The Role of Groups in Driving Ticket Sales
31:23 The Importance of Flexible Ticketing Options

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In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance of knowing your inventory, organizing the back of the house, and conducting market research to set competitive prices. She also suggests asking for samples and staying updated on industry trends. Overall, the conversation provides valuable insights for sports teams looking to boost their merchandise sales.

In this conversation, Heather Doane shares 10 tips to improve merchandise sales. The tips include knowing your inventory, understanding your retail space, visual merchandising, setting prices, researching items, organizing the back of the house, tracking sales, capturing customer information, and promoting brand awareness.

Heather emphasizes the importance of creating a visually appealing store layout, conducting research on pricing and merchandise quality, and utilizing customer data for targeted marketing. She also suggests collaborating with other teams and attending retail buyers meetings to share insights and improve the overall league. Heather encourages listeners to reach out for personalized guidance and assistance.

Takeaways

• Know your inventory and keep track of the quantity and size breakdowns of each style.
• Understand your retail space and how customers shop to optimize visual merchandising.
• Set competitive prices by conducting market research and comparing quotes from different vendors.
• Ask for samples to ensure the quality of the merchandise before making bulk orders.
• Organize the back of the house with racks, carts, and proper storage to protect and easily access inventory. Know your inventory and regularly spot check to ensure you have enough stock of popular items.
• Understand your retail space and optimize it by creating visually appealing displays and signage.
• Invest in visual merchandising to tell a story and make it easier for customers to find and purchase items.
• Conduct research on pricing and merchandise quality to ensure competitive pricing and high-quality products.
• Organize the back of the house to streamline operations and make it easier to restock and fulfill orders.
• Capture customer information to build a database for targeted marketing and personalized promotions.

Chapters
00:00 - Introduction and Overview
00:26 - Tip 1: Inventory Management
05:08  - Tip 2: Understanding Retail Space
07:25  - Tip 3: Visual Merchandising
09:46  - Tip 4: Driving Key Performance Indicators
15:07  - Tip 5: Competitive Pricing
22:17  - Tip 6: Organizing the Back of the House
26:44  - Tip 7 Optimizing Retail Space and Visual Merchandising
32:45  - Tip 8 Capturing Customer Information for Targeted Marketing
35:41  - Tip 9 Incentivizing Customers with Loyalty Rewards Programs
38:50  - Standardizing Visual Merchandising for Consistency
46:21  - Tip 10 Driving Key Performance Indicators (KPIs)
47:26  - Promoting Brand Awareness and Online Presence
50:22  - Collaborating with Other Teams for League Growth
51:01  - Personalized Guidance for Merchandise Sales Success

Contact Heather or the Destroyer Team

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In this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the importance of matching content to the platform, engaging diverse audiences, and using influencer content for paid advertising. He also highlights the value of UGC in engaging fans and driving ticket sales.

The conversation covers the importance of engaging and fun content in driving ticket sales and revenue for sports events. It emphasizes the use of user-generated content, influencers, and targeting new audiences to create engaging and authentic experiences. The discussion also highlights the impact of content strategy on revenue generation and the value of empowering mid-level staffers with data and resources.

Takeaways

• Leveraging influencers can tap into specific audience segments and provide trusted recommendations for teams' content.
• User-generated content (UGC) from fans can be a valuable source of engaging and authentic content for sports teams.
• Showcasing fan experience and exclusive offerings can drive engagement and ticket sales, regardless of the team's performance on the field. Engaging and fun content is crucial for driving ticket sales and revenue for sports events.
• User-generated content and influencers play a significant role in creating authentic and engaging experiences for fans.
• Targeting new audiences and empowering mid-level staffers with data and resources can have a positive impact on revenue generation.
• Content strategy has a direct impact on revenue generation and the growth of fan bases for sports events.

Chapters

00:00 - Introduction and Background of FanIQ and Joe Rixon
02:18 - Leveraging Influencers for Sports Marketing Success
13:10 - The Power of User-Generated Content in Sports Marketing
22:56 - The Impact of Engaging Content on Revenue Generation
25:41 - Influencers, User-Generated Content, and Fan Engagement
29:49 - Targeting New Audiences and Empowering Staff for Revenue Growth

Learn more about Fan IQ or email Joe (joe@faniq.live)

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In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept of the sellout matrix, and the strategies for collecting email addresses and increasing ticket usage. 

Additionally, he shares insights on the Ultimate Toolkit program for sports management students and the Unlimited Toolkit for teams.

Takeaways:

• Marketing is essential for driving revenue in sports, including ticket sales, merchandise sales, and concession sales.
• Alignment between ticket sales and marketing is crucial for creating a well-oiled machine in sports marketing.
• The sellout matrix is a strategic approach to creating buzz and excitement around games, leading to increased ticket sales and fan engagement.
• Strategies for collecting email addresses and encouraging ticket usage are vital for maximizing revenue and fan engagement.
• The Ultimate Toolkit program offers valuable training and resources for sports management students, while the Unlimited Toolkit provides comprehensive support for sports teams.
• The importance of proactive communication and targeted marketing efforts in driving ticket sales and fan engagement.

Chapters

00:00 - The Revenue-Driving Power of Marketing in Sports
04:47 - The Sellout Matrix: Creating Buzz and Excitement
11:49 - Strategies for Email Collection and Ticket Usage
34:39 - Comprehensive Support for Sports Teams with the Unlimited Toolkit

Learn more about the Ultimate Toolkit courses & Sport Management Classes or email Steve DeLay

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In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency.

Takeaways

• Monitor top domains for clicks and conversions to optimize budget allocation.
• Maintain consistent ad design with brand colors, fonts, and messaging for better recognition and engagement.
• Manage ad frequency to avoid banner blindness and optimize audience reach.

Chapters

00:00 - Introduction to Sports Marketing Optimization with Awarity
01:27 - Monitoring Top Domains for Conversions and Budget Optimization
05:13 - Managing Ad Frequency for Audience Engagement and Reach

Watch the full video on Sports Marketing Machine

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In this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. 

Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more. 

The platform provides drag-and-drop templates that can be customized with team logos, colors, and photos. 

Box Out Sports was created out of necessity to help sports information directors highlight teams and student-athletes in a fast-paced environment. 

The platform has been successful in increasing fan engagement and generating revenue for teams. Integrations with ticketing providers and other software are available, and a free trial is offered to potential users.

Takeaways

• Box Out Sports is a social media graphic solution for sports teams
• The platform provides drag-and-drop templates that can be customized with team logos, colors, and photos
• Box Out Sports helps increase fan engagement and generate revenue
• Integrations with ticketing providers and other software are available

Chapters

00:00 - Introduction to Box Out Sports
07:51 - Increasing Fan Engagement with Box Out Sports
13:56 - Empowering Coaches and Delegating Graphic Creation
23:06 - Integrations and Automation with Hometown Ticketing
29:08 - Expanding Beyond Sports and Future Plans
31:45 - Flexibility in Billing and Conclusion

For a free trial, you can sign up here: https://boxoutsports.com/a/smm

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Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. 

Travis shares insights from his podcast guests, emphasizing the need for hustle and the impact of building relationships. They also discuss the perception of sales in the industry and the importance of creating a positive fan experience. 

Travis talks about the future of ticket sales, including the focus on flexibility and creating unique experiences. He also mentions his book, 'Hustle Your Way to Success in Sports Sales,' which provides a blueprint for success in the industry.

Takeaways

• Giving back and helping others is a key aspect of success in the sports industry.
• Building relationships and finding mentors can greatly impact career growth and development.
• Hustle and hard work are essential for success in sports marketing.
• Creating a positive fan experience and focusing on flexibility and unique experiences are important in ticket sales.

Chapters

00:00 - Introduction and Background
02:04 - Hustle and Hard Work
05:07 - Mentorship and Building Relationships
08:10 - Sales and Consulting
13:17 - Improving Ticket Sales
16:12 - The Future of Ticket Sales
22:04 - Conclusion and Takeaways

Travis the CRO for Logitix
The 52 Weeks of Hustle Podcast
Travis' Book:  Hustle Your Way to $ucce$$ in Sports Sales: Playbook to Being Elite in the Sports Business Industry (AMAZON)

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In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. 

Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. 

The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams. 

However, there are also cons, such as the challenge of surpassing previous revenue goals, lack of urgency for fans to use the tickets, and difficulties in tracking ticket usage. To maximize the benefits of flex plans, teams should remind fans to use the tickets, incorporate them into the fan funnel, and limit the number of packages sold.

Takeaways

• Flex plans provide convenience and affordability for fans, and upfront revenue for teams.
• Teams face challenges in surpassing previous revenue goals and tracking ticket usage with flex plans.
• To maximize the benefits of flex plans, teams should remind fans to use the tickets and incorporate them into the fan funnel.
• Limiting the number of flex plan packages sold can help move fans closer to mini plans or season tickets.

Chapters

00:00 - Introduction
00:40 - The Pros of Flex Plans: Convenience and Affordability
03:02 - The Impact on Fan Experience and Loyalty
04:29 - Difficulties in Tracking Ticket Usage with Flex Plans
08:11 - Incorporating Flex Plans into the Fan Funnel
09:05 - Maximizing the Benefits of Flex Plans: Reminders and Limited Availability

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Summary

In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. 

However, upon closer examination, it was revealed that most of the reported conversions were from repeat ticket buyers, not new ticket buyers. The ad agency was taking credit for the marketing director's efforts to engage repeat ticket buyers. Neisser emphasizes the importance of understanding the difference between new and repeat ticket buyers and suggests using a marketing report to gain visibility into the impact of marketing efforts.

Takeaways

• Return on ad spend (ROAS) can be misleading if not properly analyzed.
• Ad agencies often take credit for the work of marketing directors in engaging repeat ticket buyers.
• Understanding the difference between new and repeat ticket buyers is crucial for marketing success.
• Using a marketing report can provide visibility into the impact of marketing efforts.

Chapters
00:00 - Introduction
00:41 - The Misleading Nature of ROAS
04:06 - Differentiating Between New and Repeat Ticket Buyers
06:23 - The Importance of Marketing Reports for Visibility
09:13 - Conclusion

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In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. 

He suggests three reports that marketing directors should provide to the ticket sales team: 

• Multi-game single buyer report
• Scan rates of season ticket holders and mini plan holders, and an 
• Updated list of dormant groups for outreach. 

These reports help identify potential leads and opportunities for ticket sales. Jeremy also offers his services in creating these reports.

Takeaways

• Marketing directors play a crucial role in supporting ticket sales teams.
• Providing leads and sales data to the ticket sales team can help them target potential buyers.
• Three important reports that marketing directors should provide are multi-game single buyer report, scan rates of season ticket holders and mini plan holders, and an updated list of dormant groups for outreach.
• These reports help identify warm leads and opportunities for ticket sales.
• Jeremy Neisser offers his services in creating these reports.

Chapters

• 00:00 - Introduction
• 02:29 - Multi-Game Single Buyer Report
• 03:27 - Scan Rates of Season Ticket Holders and Mini Plan Holders
• 04:19 - Updated List of Dormant Groups for Outreach
• 05:39 - Action Items for Marketing Directors

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