S is for Storytelling

In this episode we discuss the impact of story-telling; more importantly the impact of good story-telling.

As a design engineer, Tracy shares a story of a hotel stay that didn't live up to expectations, and how story-telling could have helped the hotel to better improve her experience.

Lucy sings the tune to a 1980's Milky Way tv advert that shows how story-telling links to nostalgia, marketing, and sales.  (It also proves that Lucy shouldn't give up her day job!) 
 
From character plots, to the creation of emotional connections, from the ability to frame a problem more effectively, to the capacity to build empathy and resonance with clients, good story-telling is integral to the design thinking process. 

Using story-telling, sharing your journey (story) , and creating your vision of the future, then makes marketing and investment so much easier!

Stories are shared, stories are passed through generations, stories are how we learn and grow. So join us and discover how you can use the power of story-telling to maximum effect.