Ep55: Proven Strategies to Maximize E-commerce Profits with Minimal Time Investment with Will Basta

Turn your passive income dreams into reality through a fully managed, done-for-you e-commerce service with Will Basta. Stay tuned as we talk about the ins and outs of launching successful online stores and building your own digital real estate. So dial in to tap into this trillion-dollar industry even without prior experience!

Key takeaways to listen for

• Insights into starting and scaling an e-commerce business
• How does AI help in predicting market trends and optimizing e-commerce operations?
• Global market expansions and opportunities for e-commerce businesses
• Why are e-commerce businesses considered digital real estate?
• Strategies for securing investments in e-commerce with data-backed guarantees

Resources mentioned in this episode

• TikTok Shop Create joy and sell more
• Amazon.com
• Atomic Habits by James Clear | Kindle, Hardcover, and Paperback

About Will Basta
When it comes to growing an e-commerce business on a global scale, Will Basta stands out as the ultimate expert. Based in LA and renowned for his dynamic approach, Will brings over ten years of experience in e-commerce, venture capital, and digital innovation to the table. His strategic insights and innovative methodologies have consistently delivered exceptional results, driving substantial growth for online businesses.

Connect with Will

• Website: ACV
• Instagram: @ecomwithacv
• YouTube: ACV: Accelerated eCom Ventures

Connect with Us
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Transcript

[00:00:00] Will Basta
The amount of time people spend on TikTok and how it works, the ability to have impulsive purchasing and products reach a certain level out of nowhere, which makes it feel like it's the Wild West. But because we can't predict that we know how to get it there. You don't know when a product will get to a certain point.

[00:00:17] Podcast Intro
You are working professional but struggling to balance the workload of your career, family obligations, and preparing for your financial future. If so, this podcast is for you. You've spent years learning your craft, and now it's time to focus on your financial future. This podcast will teach you what you need to retire wealthy and happy. Let's dive in. 

[00:00:40] Roger Jacobsen
Welcome to the Retire Wealthy and Happy Podcast. I'm Roger Jacobsen. Today, I have Will Basta with me, who has an E commerce specialist. He works in the tech space, and also does digital real estate amongst other things. How're you doing today? Well,

[00:00:53] Will Basta
I'm good. Thanks for having me, man. Are you doing good?

[00:00:56] Roger Jacobsen
Tell me how you got your start in the E-commerce space?

[00:01:00] Will Basta
Yeah, I mean, I'm looking go back to my first attempt on Amazon, which a lot of people who have gotten involved early on or even to this day, that's a little bit obviously a little bit different now than 2014. But my first interest into doing sort of a side hustle was around 2014, getting my first Amazon door open, which is virtually pretty easy. But going into product development, learning how to essentially research a product, connect with the manufacturer, etc. It was actually a pet toy, back in 2014. It didn't have that much success. But what I gained from that was learning the ecosystem on third party platforms, obviously the biggest one, which is Amazon. And if we fast forward past that, a few years into that there obviously were some successes on smaller and larger scales. 

[00:01:46]
And it led to my business partner today. Him and I actually starting a business, late 2019 We're really early 2020, before the pandemic and doing it actually as a service for people who are looking to tap into E commerce marketplace and don't have the time or experience. And that's essentially what what we do today where my large company is that I operate. Today we're gonna about 1000 clients, dozens of us employees, you ploys in Europe, as well as Dubai. And what we do is we build and operate brands and wholesale businesses, for investors looking to drive passive income through online marketplaces, when we do it A to Z for them, essentially. 

[00:02:23]
So our clients come from all different backgrounds, you could be retired, you could be going into retirement, you could be just out of college, you could be working in finance, and real estate, you sort of name it, the commonality is you don't really have the time. But you know, you want to tap and diversify into a market. That's a trillion dollar industry, which is ecommerce, and we sort of do the premium white glove kind of service, you kind of have no knowledge, you pay a startup cost, and we do it all for you. And then we work out for profit split after that. That's it at a very high level. But that's sort of the storyline, which is as important to you today. 

[00:02:53] Roger Jacobsen
That's awesome. What does somebody have to bring to work with you? Do they have to come up with an idea or a product to sell? 

[00:02:59] Will Basta
No, I get that question a lot. It's not the case you come in, you want to make money. That's what it is, right? We don't really take on passion projects, we know what makes money and it might not be the most desirable product. But at the end of the day, people come to us because they know that there's money in E-commerce, because it's only growing and growing and growing. So what you have to bring to the table is essentially 30 minutes of your time, maybe an hour of your time, the first month, and a minimum of five-figure initial startup costs, and then working capital fund products. And we do absolutely everything else, it turns into a passive income with passive income business as passive it can be I don't really like to use the term passive because nothing in this world is truly passive. 

[00:03:37]
But ultimately, our goal is to handle 99% of the operations for our clients. So you come in, and we do it all. And we're incentivized to grow the business and make as much money as we can for you, the owner of the asset, because we charge a small percentage of the net earnings and net profit that we make for the business month over month. That's essentially how the partnership is laid out. 

[00:04:00] Roger Jacobsen
That's cool. What are some ideas that you've had really bad experiences with as far as somebody thought it was a good idea, and then you tried to develop it, and it sounded good, it didn't work,

[00:04:09] Will Basta
to be honest with you. We don't take on products or ideas, if we don't see the data behind it, not saying every product has been a win. But we have had people propose a bunch of random, different things, and we have to be realistic with them. This is great and all but this isn't going to make you money, it's going to make you broke. Because you're gonna have to pump a lot of money into ads, and you're gonna get minimal than no return on it. Right? Most of the time. It's people, not necessarily with a unique idea. They're just doing an idea that they think is unique, which is completely been done 1000 times that's generally what we tend to see that, hey, I want to get into the exercise industry, fitness industry. 

[00:04:45]
And they want to start with like a workout band. And there's 1000 companies that sell that already on Amazon, right? So that's what we tend to see more often or something that's so obscure that the data isn't showing any kind of trends around it. Something that could be back in the day. There's like a fidget spinner kind of thing, something really weird that might have old show a little bit of life. But it's not going to last, even if it does that. And so what we're really big on to piggyback off that in terms of niches and industries, we look at data, right? So we have data, aggregate data that's been collected since 2014, whatever coming from my first involvement in E-commerce, and then all the way up to the 1000 clients that we have the 1000 Plus stores that we've operated on, we have that data, and then we have outside data that's not internal, right? 

[00:05:29]
We use that as an aggregate with product research, AI, software, etc. And we come to conclusion, okay, what products are a trending, what are consistently doing well, and all of that some are a little more high risk or lower risk. But at the end of the day, there's a few categories that would do really, really well. There's products to producing wholesale or obviously selling brands that already sell when we just get exclusive partnerships with them for clients. And we do buy a bulk sell, buying discount, selling a margin, those are generally grocery items everyday use detergent, toothpaste, stuff like that, if we're developing products, or we're going in more in a white label kind of niche stuff, we're really big in health and wellness space, that we develop everything from skincare brands, supplements, that kind of stuff that space to this day, still really, really big.


[00:06:09]
If you do it right. Home Improvement, really, really big on the seasonal side, patio, outdoor stuff, this is the perfect time of the year. For that though, we'll do like outdoor toys for kids who will accessory stuff like that, that's more seasonal approach, and all year round when it comes down to a place like Florida. But that's sort of the arena we stick. And we do VR outside of that, depending on what the data is telling us and also what clients are looking to come with. And then you client a and climate B, client a comes in he or she may work on Wall Street or whatever has zero time just as money. They never talked to us, they never engage they pay their startup, they pay their bill, when we make the money, they're not engaged at all what we're selling, they just want to make have that asset, generate money. 

[00:06:48]
And there's client B, who has a little bit of time to let us run with it. But at the same time also wants to develop maybe something in a niche category that they like. And if we approve that category, we can give them some options of what we want to do that we think that can make them money, and we know that will actually generate true earnings. And then they can sort of get a little bit more picky on that. But generally 90% of the time it's client comes on, they pay a startup costs, we take the ball, and we literally run with it from there. And their only engagement is essentially collecting the payouts that they get from the platform, whether it's Tiktok, Walmart, Amazon, etc. And then paying the bill that we invoice them for, which is the X amount that we have made them and our job that that is owed. 

[00:07:29] Roger Jacobsen
That's awesome. You mentioned that you use AI for research, do you use AI for anything else?

[00:07:34] Will Basta
Primarily for the client side, it's predictive AI on product research and trends. We also use it internally for client relations, not as a bot. But as a way to get if anything gets escalated, or there's some kind of report or summary want to provide a client based on progress. AI is very, very good at summarizing communication that we have had, as well as data and putting it into a centralized kind of easy to read format, to bring the report to a client on the progress of their business. And we do that a little bit. So that's built into our client portal a little bit. That being said, on the other side, obviously, there's a use for a lot of different stuff. And I'd say the biggest, most of them were testing, the biggest thing that we're using the most of is essentially on the product research side, that's probably the biggest is predictive ai, ai using algorithms to predict products that may or may not do well. 

[00:08:27]
And then also inventory levels and warehousing and stuff like that we have an AI component in almost every software that we use, which is to barely count on both hands, how many software's we were using, across our warehouses that we have in the US, from the logistics side of things to client services sides that product research is find itself to you name, right. So there is always a component, I think you're left behind if you're not trying to integrate AI into every piece of software that you're using. And it doesn't have to be at a level that's extreme. It can be very, very small. Because at the end of the day, the smallest amount today I will do the smallest thing that will do benefit was to save you time right after that. It's just all great stuff, right? So even if it's doing a tiny piece of stuff, and saving you time and time is money, right? And that also trickles down to the efficacy of our team producing results for our clients and results is money. Essentially, we're in the business of making money for clients. So. 

[00:09:19] Roger Jacobsen
That's awesome. Do you ever do stuff like coaching businesses? Are there any coaching businesses? 

[00:09:24] Will Basta
And yeah, we do. Yeah. So on a lower cost side of things, which starts at around 10,000. We do a done with you type program where it's a little more time involvement from the client side where they can essentially come on board with us. We essentially have an educational platform and a portal but we also plug someone into the business for six months inclusive of that until they're generating revenue. And then they can either pay us on a retainer to split them, or they can also have us hire a team around them to build out an entire system for them after the six months depending upon where they're at. Right. So that's considered the closest we have to coaching obviously our other programs started 2535 upwards of 100k. 

[00:10:02]
Plus, they're a lot more sophisticated. But if you wanted to get your feet wet and have a little bit of time, we have the ability to per platform at a $10,000 costs. Also, when Mr. First products were really integrate into their business for them, and they'll have obviously a Resource Portal. Now we have something as long as a course actually on AI itself, and how we integrate that into digital products in E commerce. And that's as low as 1500 bucks. So there's really a level for everyone. But the full service stuff obviously is a little bit more of a higher price tag, but you're paying a premium, because you don't have time, right? All of these have guarantees built in and it's not a guarantee is a word gets thrown around a lot. It's essentially an ROI buyback, so your upfront fee, we are ensuring that you make back that at minimum, if not, we'll pay you the difference of that and we will acquire your store back from you, we also have a launch guarantee, if you're not generating revenue within 30 to 60 days, depending on the platform, then obviously, you will not be paying fees. 

[00:10:56]
That's sort of how we built-in security. And that's something that has actually evolved over the years, as we've been able to collect more data, we can assume more risk for our clients and able to actually guarantee these things because we know there's a small percentage that this may or may not happen, we're willing to take that risk on our side for the client to make them feel a little more comfortable given that this is an alternative type of opportunity going into the E commerce space, most people are involved on it. As consumers, they're not necessarily the sellers, right? I'm assuming you buy stuff on Amazon weekly, if not daily, if not monthly, whatever it may be, right, we all sort of have that purchasing kind of thing. And so we're just putting clients on the other side of it. So investing or getting involved on the other side of the table is alternative to people that are usually putting their money into real estate etc. And so for us to essentially make it more comfortable for clients, we've been really, really big on securing their startup costs, because it's not cheap. 2550 100 grand is not cheap security with data backed guarantees that we have for the clients themselves. on the consulting side.

[00:11:57] Roger Jacobsen
I love it really interesting. And that's kind of hard for people like I'm 51. So I'm like the very tail end of the older generation. So it's growing up without a cell phone and the new tech stuff. And cryptocurrency and stuff like that is borderline on my knowledge. And I tend to be a little bit ahead of some people way behind people that are in their younger years, like 30s and stuff like that. So whatever needs something done, I go to my youngest teenager and hand it to him. And they usually do something that just befuddled me for hours and a few seconds and they're like, oh like this? And it's like, yeah,

[00:12:34] Will Basta
yeah, I mean, it happens with all levels, right? I'm 34. So it's like I look at we offer, we're a corporate partner of TikTok TikTok shop specifically. And that's the shop ecommerce feature within the platform itself. I don't personally have a TikTok, it's too much medium and look at that, as the generation below me, which is mainly involved on that, right after Instagram, I was like, no, but as a company, we know there's a massive opportunity there. And it's huge. They have an algorithm like like no one's ever seen that algorithm is essentially something where you can have a product that can get in front of 10s of 1000s to hundreds of 1000s and millions of people for free. Essentially, if it's done right, if you leverage the algorithm the right way, you can have your product that's selling and our clients products, that's what we do is we make them viral, right. 

[00:13:17]
And then the virality leads to a lot of money, right. And so that's why we're bullish on that platform, we could talk about the potential ban and all that kind of stuff, which in my eyes is sort of nonsense. And even if that were to happen, be two years from now have any kind of effect. But the point I'm trying to make here is that's a unique platform, because it's the first time they've integrated, not the first time but the first truly successful time were a social media platform that's meant for social media as early integrated, a strong ecommerce side of the business, and they're even coming up with warehousing and all that and I'm really bullish on it. Just because it's not like Instagram with Instagram shop, it's a completely different the amount of time people spend on Tik Tok, and how it works. The ability to have impulsive purchasing and products reach a certain level out of nowhere is sort of sky's the limit, which makes it feel like it's the Wild West. But because we can't predict that, right? We know how to get it there. We don't know when a product will get to a certain point. 

[00:14:13]
But you can sort of, for example, have 100 sales cumulatively in two weeks on let's just say it's a I know, just recently there was a client that had something for some kind of seed fertilizer thing that was sort of unique, that we were selling for them. And they was pretty much not doing anything for it was really, really slow sales for a few weeks. And this is a product that we we sourced for them and out of nowhere to have a $500 day. And then the rest of that week. It was cool. That was about $6,000 in sales. That's awesome. Look Out of nowhere, right? That tends to not happen on any other platform. It can but it's extremely rare. And why that happened is because one of the videos that we made on a sub-account of it just hit the algorithm right and it completely went viral and went in front of 100,000 plus people and then obviously when you are in front of that many people and you have a flat sale people are going in and shop, the shop feature means they don't have to leave the platform. 

[00:15:04]
So there's no friction in order for them to make that purchase. And there's no abandoned cart-type stuff, which leads to a large amount of sales. And I believe they're still selling right now I'm doing pretty well. So those kind of unique things are cool about that platform very different than Amazon, or Walmart, you're going on Amazon, Walmart, you're going on that platform to purchase, like, I'm not going on amazon.com and lesson planning, really buying something, you're not just going in there to scroll, sometimes you do. But you end up buying something most of the time, right? As opposed to tic tac you're going on for social media purposes. And you end up actually purchasing based on an impulse purchase, right, which is sort of an interesting concept. And we look at it in sort of the other side of it. It's like, what is the world coming to with consumerism, but it's something that we're capitalizing on for our clients. So.

[00:15:45] Roger Jacobsen
It's really interesting. Lately, I've been buying like crazy on Amazon, because I do home improvement. So I flip houses, and yeah, I'll either have it shipped directly to the house or to my house, and there'll be piles of stuff on the front porch. Yeah, plus getting married here pretty soon with along with bachelor and bachelorette parties that have been going, it's like impossible to get to the door on the front porch, because of all the packages, but never to this day button anything off of TikTok. So check that out, some more will

[00:16:18] Will Basta
happen. It'll happen eventually. There's so early on, they only came to the US in September, but it's been in the UK for a while and you can get caught in that web too. It's a different kind of thing, you might find a weird, unique gadget for home improvement that you'd never thought existed. That's where you find it on TikTok, you're not going to TikTok to go by paintbrush, you're going to randomly find you go to not find something and you randomly come across. As we all know, the phone listens to you. And we're gadget a can use for flipping a house or whatever it is for doing a quick fixer-upper that you never knew existed. That's the kind of stuff that you find on the platform. So

[00:16:50] Roger Jacobsen
that's awesome move to go look for tips and tricks on the TikTok to see what else I can learn. Awesome. What else can you tell me? 

[00:16:59] Will Basta
It's an interesting market e-commerce, right to invest in some interesting asset class. So we've been doing this for a pretty long time now. And the way that we sort of look at these business models and how this sort of goes, obviously we follow our consumer trends and we follow her things are going well, we also look at marketplaces and how they expand and where they're expanding. And so just recently, we just got into the UAE market. So we're doing Amazon and Bupa, which has a very, very bright future. It's almost like doing Amazon getting involved in Amazon us in 2015. And Amazon Germany is something that's next on our list. So people get stuck in the idea of it's just the US it's not. So our big vision for our company is the clients that are US base, we want them to be able to have access to have a wide consumer net, or cast the light consumer net where they can make money on Amazon and multinational, right, so in different markets that are emerging, because we're really big on getting out on the ground floor, though, we're the first company of our kind to really do this for TikTok in the US. 

[00:17:56]
And we're the first US company that's doing it for companies abroad, or for Amazon abroad as well, um, for us clients. And so I really look at it as a global thing, because that's where the world's really going, obviously, in the US things in terms of consumers and things started start here first, right? But that's an exciting thing. Obviously, the E-commerce piece is huge. There's a lot of different things in this market that have changed. This is the company ACV that I've been running for a while. That's our bread and butter, but we're looking at things on a global front, our big vision is seeing, hey, you can be in Singapore and invest in the US market through sort of a fund model, which we're in the middle of developing right now. But yeah, I've been in it for so long. I'm happy to answer any kind of questions in terms of like that piece, why we called it you mentioned and alluded to digital real estate, it does have asset appreciation. So that's why that got brought up because we look at ecommerce as an actual asset class. And it appreciates in value over time. Right? So our businesses can have an exit value just like real estate does. That's why we call it digital real estate. It's a piece of the digital landscape, right? And if you do it the right way, it appreciates in a pretty solid rank and have a decent exit value, though.

[00:19:01] Roger Jacobsen
So if I wanted to buy an apartment building or a self-storage facility, how could you help with the digital real estate space?

[00:19:09] Will Basta
When I say digital real estate I mean, it's actually an e-commerce business and E-commerce businesses digital real estate, real estate online, meaning an Amazon business you can sell in three years. It is a piece of real estate online, its online real estate, meaning it literally it's a digital asset that can be sold like as if it's real estate, it can appreciate and cashflow the same way. Obviously, they're two different days. But there's a lot of similarities. We get a lot of real estate investors that come to us and that are very, very interested in getting involved because of the similarities that you see. Obviously, it's different but real estate in terms of it actually can cashflow a little bit sooner. It's less money upfront most of the time unless you're doing like a DSRC loan or not, or some kind of specific kind of leveraging other people's money or whatever it may be right. 

[00:19:33]
There's a lot of similarities, but also a lot of benefits of why real estate investors like to have maybe 10 to 50% of a portfolio will actually be an E-commerce because there's a lot of parallels. In terms of what you can do, I actually got to the point where I was flipping e-commerce businesses, I'm in real estate too. I'm in the middle of doing a flip right now. And on the golf outside of Tampa, I have a rental property in that area as well. And then a couple properties in California. But I've been e-commerce for so long that I got to the point where I was taking businesses building up for a year in EECOM. So we know exactly how to do it, and then flipping them and getting like a 25 and a 2x on them, or 3x on them, right if you do it the right way if you execute it the right way. So it's an interesting market. It's fun. Obviously, I don't recommend people who just get into it to do that. I've been doing this for 10 years. So like that's why to keep it exciting. I like actually been flipping e-commerce businesses, it's truly a thing. So.

[00:20:41] Roger Jacobsen
That's awesome. In our initial call, you mentioned that you owned a house in Dubai, I'm working on several things that are out of this country buying real estate. How did that go? And how did you do that?

[00:20:54] Will Basta  20:54
Yeah, it's in development, I bought a pre-dev investment in Dubai in downtown. So it can be done by May 2025. I believe this is not finished yet. I'm a resident in Dubai. So I have residency there acquired residency or business open an office there as well. So there's that piece, obviously, which is this, and we do have a service there. And we have a partner that can assist in that piece too. So if you are interested in getting an entity out there or getting golden visa, the only caveat is you need to be there every once every six months, you can go in and out the same day. But it opens up a wide range of possibilities in terms of investing in the Middle East, which is blowing up right now. And a lot of good ways in terms of real estate and businesses in general and markets that did well in the US that are fairly new there that you can almost rinse and repeat, right? 

[00:21:35]
But you don't need to be a resident, I didn't have my residency yet, when I actually invested in real estate there. So that was just done outside as a foreigner, which is very easy. Let that do a really simple rules on that. And the beauty of Dubai real estate is that unlike a lot of the rules in the US, where you can't sell or flip a property, if it's in development, until it's completed and the last payments made in Dubai, you can do it essentially mid-development. So you can be pre-dev and put down 20% of your payment and appreciates in a year, and then flip it from there. So that's actually pretty cool. I know, obviously, you probably do at some places in the US. I don't you might notice he probably knows more than me. But my knowledge and it depends on the actual developer, obviously, right. But almost all of the developers in the Dubai, you can flip your investment before you even pay the full amount, right, which is really cool concept. And they're grown so much over there. And that's sort of something that to look at, you're looking at real estate there and you'd like to in slips,

[00:22:27] Roger Jacobsen
it's awesome. I think you're in America, that's more of a state-by-state type thing. So as of right now, I think Florida has outlawed wholesaling, of houses. There's one other state that has to but we do different types of development. And when you hit a certain level of entitlement, you can get under contract with nothing. And depending on writing the contract the right way, it can be sold and reassigned. So yeah, great. Yeah, for sure. Well, I really appreciate you being on the show today. We always leave with the Final Four, the Final Four, four questions we ask everybody get kind of a scope of them and their interests. The first question is, what is your favorite business book?

[00:23:10] Will Basta
Favorite business book? Oh, man, you're gonna catch me on this one? I think on I would, I'm not going to go with some of the typicals we're gonna go on, it's a little bit off. There's a couple. Obviously, this is one that everyone would say, or a lot of people would say it was Atomic Habits. But don't believe everything you think, is not necessarily a business book. But what's in there, I would consider very, very applicable to everyday life. And obviously, if you're in business, everyday life is business, right? And you can bleed into what you're doing in business, right? So it's not talking directly about business by any means. It's a mindset book that has a lot of applicability to how to operate business and how you sort of react to certain things in business and all that don't believe everything you think that's what it's called? It's very short read. It's 120 pages, maybe 130. Great book, you can just tell by the title. 

[00:24:01] Roger Jacobsen
Sounds good. Definitely a good contrarian view and the title. Yeah, very interesting. Question number two, what brings you happiness?

[0024:08] Will Basta
My dog Buster and making other people happy? I think giving probably in my family. Yeah.

[00:24:15] Roger Jacobsen
That kind of leads into question number three. How do you give back?

[00:24:20] Will Basta
It's not always things right. I do have some philanthropic kind of initiatives I'm involved in with a clean, clean water project I'm doing in the Middle East. A lot of dog rescue nonprofits. I'm involved in financially and looking to step that up a little bit outside of financially mainly that are pity rescues before rescues because I have a couple of myself who was rescued and then I like to just buy things for family and friends when it's not an occasion. So not just on Mother's Day, like I just bought my mom a sweatshirt today that is like it's really cozy at home kind of thing. That's like a one size fits all goes down to your calves almost probably for her but she was visiting and she liked it a lot and I have one of them right It can sell. She didn't really ask for it, but I bought it this morning, she just stopped two days ago. And she's gonna get at the end of this week, not gonna expect it, but it's gonna show me those kinds of things.

[00:25:11] Roger Jacobsen
Me and my fiance and two daughters went to the flea market yesterday. And I got the fiance, a little dragonfly necklace and the daughters, some little rose, matching rose necklaces and earrings. And it's just so cute, like so much. Yeah, absolutely. Question number four, what does your future retirement look like?

[00:25:32] Will Basta
I'm definitely 99% chance I won't be living in the US, I know that I will be somewhere with whoever I am with that time, people that I love around me, hopefully. And honestly, just simplicity, away from the noise. That term retirement to to me is more just it's not about not doing anything, right. People look at it as I go, you retire and you just sit back and fucking, that's that. But no, people don't want to just do that life is still about living, right. I'm not waiting to travel. I've been traveling my whole life. So it's not like oh, when I retired, I'll travel it. For me, it's more of just simplifying things. Because business can be crazy. So I like retirement as things I'm doing now. But having a little bit more of a simple approach to it, which is important. Because hustle bustle business is fun and all but it can get draining right and reaping the rewards of everything you've built means being able to have a little more time to enjoy the simple and finer things, which I tried to do now anyway. But I see that as being a little bit more easier to do when you're not managing a massive business and hustling.

[00:26:36] Roger Jacobsen
So you have an exit strategy for your business, or for the direct business we have right now?

[00:26:40] Will Basta
Believe it or not, we've been working on a lot of different things. I can't review all the right now in this podcast. But again, we're going global, there's a branch off of what we're doing right now. There's just so much more to accomplish. On the exit strategy side, I would say, yes, we do. But it's more of like, Oh, if we really need to, they're sure we'll go down that. But I don't really look at anything like that as anything immediate, right? There's too much more to accomplish. So I want to say yes, we do. Because I think most people in business that have been established, mostly have that. But do I plan on enacting it anytime soon? And ended ever being used and will probably evolve and iterate? Yeah, most likely it's going to change. And I think there's a lot more to accomplish in this industry in general. And so yes, and no that was a very political answer. Sorry.

[00:27:28] Roger Jacobsen
I can appreciate that. Thanks so much for being on the show today. Yeah, yeah. Thanks for having me. And everybody. Thank you for listening in to Retire Wealthy and Happy Podcast. We'll see you next time. 

[00:27:39] Podcast Outro
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