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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Creating a Brand Video
Welcome to another insightful episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, the go-to resource for birth and postpartum workers looking to elevate their business game! In todays episode we're diving deep into the world of visual storytelling with a special guest who knows the power of video like no other.
In this episode, I had the privilege of sitting down with the remarkable Mariana Henninger of BrandMagnetic. Mariana is not your average storyteller – she's an EMMY® Award-winning documentary filmmaker who has seamlessly transitioned her skills into helping online businesses thrive.
With many years of experience, Mariana has mastered the art of crafting emotion-driven brand videos. These aren't just any videos; they are the kind that builds trust at lightning speed and boosts sales for businesses across the globe. Imagine condensing your brand's essence, values, and mission into a single 2-4 minute masterpiece that leaves a lasting impact on your audience!
In this episode, we explore:
📽️ The Science of Emotion: Discover how Mariana leverages the power of emotions to create brand videos that connect deeply with viewers.
🎬 Crafting Your Narrative: Get insights into the storytelling techniques Mariana uses to captivate and engage your target audience.
💼 Building Trust Faster: Learn why a well-crafted brand video can help birth and postpartum workers like you establish trust and credibility in the competitive business landscape.
💰 Boosting Sales: Uncover the secret sauce behind using brand videos as a strategic tool to increase your revenue.
Whether you're a doula, lactation consultant, or any other birth and postpartum professional, this episode is packed with valuable takeaways that can transform the way you communicate your services to the world.
So, grab your earbuds and join us as we embark on a journey into the world of visual storytelling, where Mariana Henninger shares her expertise on creating a brand video that leaves a lasting impression. Get ready to harness the incredible power of video to grow your business and connect with your audience on a whole new level.
Tune in now and start crafting your brand's cinematic masterpiece! 🍿🌟
I'd love to hear what you thought of the episode, tag us in a story or send me a DM on Instagram!
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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