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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
What to do When there's a Lull in Business
In this episode, we delve into a topic every birth and postpartum professional encounters: business lulls. Join Niamh Cassidy, coach and business mentor to Birth & Postpartum Workers, as we explore strategies to not only weather the storm but emerge stronger than ever.
Building a Steady Clientele
Cultivating Referrals:
Discover the power of word of mouth and referrals. Niamh shares insights into creating satisfied clients who become your greatest advocates. Learn about implementing referral programs to keep those recommendations pouring in.
Staying Present on Social Media:
Maintaining an active online presence is vital. Tune in to understand how engaging with your audience and showcasing your expertise on social media can attract potential clients and keep your services top of mind.
Navigating Business Lulls
Financial Planning:
Prepare for the inevitable by setting aside a financial cushion. Niamh provides practical tips on how to plan financially, giving you peace of mind during slower periods and allowing you to focus on your clients.
Bouncing Back Stronger
Reconnect with Your Network:
After a lull, reconnecting with your network is crucial. Learn how reaching out to past clients, colleagues, and collaborators can jumpstart your business and open up new opportunities.
Showcase Your Expertise:
Reignite your clients' trust by showcasing your expertise. Niamh discusses the importance of sharing success stories, testimonials, and updates on your professional development to reaffirm your value.
Surviving business lulls isn't just about getting by—it's about thriving. Join Niamh as we empower birth and postpartum professionals to navigate challenges, plan for success, and bounce back with resilience. Remember, in the birth and postpartum industry, you're not just a service provider; you're a thriving business owner. Stay empowered!
What to learn how to stand out in this ever growing industry? Download my 10 Steps to Standing Out & Getting Bookings now.
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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