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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
To Niche or Not to Niche: Unpacking the Pros and Cons
Join us in this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast as we tackle a question buzzing in the minds of birth and postpartum professionals – "Should I niche down?" While it might seem like serving pregnant or postnatal families is niche enough, we explore the potential benefits and challenges of getting even more specific.
Discover the perks of becoming an expert in a particular area, from gaining trust to being the go-to person for a specific service. We share real-world examples, like the Instagram account dedicated solely to cooking potatoes, proving that embracing a niche can build a dedicated following.
But it's not all sunshine – we discuss the challenges, whether you're working in-person or online. Is there a big enough population for your niche in your area? Can you stand out in the vast online space? We get real about the potential hurdles.
And what if your niche doesn't take off as expected? We emphasize the importance of giving it time and being open to change. Not everyone needs to niche down, but if you decide it's for you, be strategic, be adaptable, and don't be afraid to switch things up if needed.
Tune in for a laid-back, conversation-style discussion on the ins and outs of niching down in the birth and postpartum support world. Whether you're a doula, lactation consultant, or childbirth educator, this episode is packed with insights to help you thrive in your unique niche.
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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