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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
To Niche or Not to Niche: Unpacking the Pros and Cons
Join us in this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast as we tackle a question buzzing in the minds of birth and postpartum professionals – "Should I niche down?" While it might seem like serving pregnant or postnatal families is niche enough, we explore the potential benefits and challenges of getting even more specific.
Discover the perks of becoming an expert in a particular area, from gaining trust to being the go-to person for a specific service. We share real-world examples, like the Instagram account dedicated solely to cooking potatoes, proving that embracing a niche can build a dedicated following.
But it's not all sunshine – we discuss the challenges, whether you're working in-person or online. Is there a big enough population for your niche in your area? Can you stand out in the vast online space? We get real about the potential hurdles.
And what if your niche doesn't take off as expected? We emphasize the importance of giving it time and being open to change. Not everyone needs to niche down, but if you decide it's for you, be strategic, be adaptable, and don't be afraid to switch things up if needed.
Tune in for a laid-back, conversation-style discussion on the ins and outs of niching down in the birth and postpartum support world. Whether you're a doula, lactation consultant, or childbirth educator, this episode is packed with insights to help you thrive in your unique niche.
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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