%20(6).png)
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
EP. 48: The Fear of Putting Yourself Out There (and How to Overcome It)
Are you afraid of putting yourself out there? Whether you're a brand-new birth worker or have been in the industry for years, visibility can feel terrifying. In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I tackle the fear of being seen, particularly on social media, and how it might be holding you back from growing your birthwork or postnatal business.
I share my own struggles with visibility, the mindset shifts that helped me overcome my fears, and practical steps you can take to start showing up with confidence. We cover common fears like imposter syndrome, fear of judgment, and perfectionism—and how to move past them.
By the end of this episode, you'll have a clear, actionable challenge to help you take small but powerful steps toward being more visible. Let’s get you out there, connecting with your ideal clients and growing your business!
What You’ll Learn in This Episode:
✔️ Why so many birthworkers struggle with visibility (and why it’s totally normal!)
✔️ How fear of judgment, imposter syndrome, and perfectionism might be holding you back
✔️Why visibility is crucial for attracting clients and growing your business
✔️ How to reframe social media marketing as connection, not performance
✔️ Practical steps to start overcoming fear and showing up with confidence
✔️ A simple visibility challenge to get you started today
Resources & Links:
➡️ Grab my FREE social media guide for birthworkers: HERE
➡️ Connect with me on Instagram: @preg_and_postnatal_collective
➡️ Want high touch personalised support? Check out The NEST programme: HERE
Join the Conversation: What’s your visibility challenge? DM me on Instagram and let me know—I’d love to cheer you on! If this episode resonated with you, don’t forget to share it with your fellow birthworkers. And if you enjoyed the episode, please leave a review—it helps more birthworkers find this podcast and build their dream businesses!
Subscribe & Review: If you loved this episode, make sure you’re subscribed so you never miss an episode! And if you have a moment, please leave a review on Apple Podcasts/Spotify—your support helps this podcast reach more amazing birthworkers like you.
Are You Feeling Stuck In How to Grow Your Birth Work Business?
Posting on social media, answering endless DMs, figuring out your pricing, juggling client admin—running your business can feel like a never-ending to-do list (often without the payoff!).
But here’s the truth: It doesn’t have to be this way.
The Birth Worker’s Business Playbook - easy to implement systems that will cost you nothing. Download it here