Pricing is something that can definitely be tricky. There are a lot of things to consider beyond hitting your income goals. Price is of particular importance if you’re about to sell your first service, or if you’re looking to release a new program that leverages your current offering.
So, if you’re struggling with pricing then you’ll want to tune in to this episode. You’re going to learn about the three factors that really matter when you set your price.
Key Highlights of the Episode
This episode was extremely actionable and insightful. Here are a few key highlights:
- A coaching program isn’t the same as a digital course - If you’re pricing a coaching program the same way that you’d price a digital course then you’re probably selling yourself short and leaving money on the table. Coaching provides so much more value than a DIY course.
- What’s the promise you’re delivering? - The price of your program should be heavily dependent on the promise that you’re selling. Before you create a coaching program, you need to get crystal clear on the specific result that you’re guaranteeing.
- What support are you providing? - If you’re offering things like group coaching calls, one-on-one coaching, or another form of support then you should be charging more. When deciding on support it should be all about making it easier for clients to achieve results.
- What results do you want your clients to achieve? - The bigger the promise, the higher the price. Think about your clients’ return on investment and ensure you can communicate this to them when quoting your price. For me, if a client is paying $10,000, I want to help them make more than $100,000.
- Don’t overcomplicate - When you’re working at maximum capacity you need to resist the urge to overcomplicate your business model, marketing strategy, and everything else. If in doubt, keep it simple.
- And lots more! Tune in now.
Every day, we help coaches and DFY providers, like you, transform their 1:1 service into a SUSTAINABLE online coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.
Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model.
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