She's the brand

We don't care about anybody's version of what success is supposed to be, it's what you truly want that counts, and what you're willing to do to make it happen. Women are rising up to take up space. Actually, we’re making room. You can become a brand of your own, turn your expertise into a successful business and thrive in the freedom and respect that your success will bring you. But the entrepreneur road can be lonely, and sometimes overwhelming. I know because i have toed it. And gatekeeping season is over.Welcome to She’s the Brand, a space for you, the ambitious, smart woman who knows she’s ready for more and is willing to go after it unapologetically. I’m Paula, a lawyer and Personal Branding expert who realized after seven years pursuing a law degree and actually getting called to the bar that she was more interested in entrepreneurship and branding. I built a personal brand that let me live life on my own terms and that led me to launching this podcast. To help your very own power personal brand! If you have ever felt out of place among successful women because they were putting themselves out there and you weren't, been held back by the feeling that you were not qualified for your dream, seen the boss babes killing it on Instagram and thought “this is what i want", imagined yourself in a purple suit on a stage giving an inspiring speech (okay the purple suit was my own imagination), felt unworthy of the life you really want because people who look like you don’t have things like that, I know how you feel because I've been there. And I want you to get out.This podcast will help you figure out what your purpose is, overcome the fear of trying, become a brave woman who shows up for herself, and build a brand than makes the world take notice. You will connect with other like minded ambitious women and take ACTION! It’s not too late, you're not left behind and you will head out there and let them know “SHE’S THE BRAND”.