Have you ever found yourself clinging to a failing project just because you've invested so much time and effort into it? This episode explores the psychological trap known as the sunk cost fallacy and discusses the importance of recognising when to pivot toward more strategic decisions. We'll also look at how external factors over the past few years have reshaped consumer behaviour and investment strategies, making decision-making in business more complex than ever before.
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How important is the role of colour in shaping the way we perceive a brand? In this episode, I'm breaking it all down. I touch on how colour evokes specific emotions and associations, and why choosing the right palette is crucial for aligning with your brand’s strategy, target audience, and cultural context.
Download our FREE Brand Action Plan here
Get on The Laboratory Hub Waitlist here
Visit https://youroneandonly.com.au/
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Have you ever wondered how to create a brand narrative that connects deeply and evolves with time? Then strap in, because I'm talking about creating a brand story that aligns with your core values and adapts and grows with your business. I also touch on real-life examples and illustrate how emotional connections and founder stories can set your brand apart.
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You can find your market sweet spot by understanding your brand's unique positioning. In this episode we speak to the intricacies of brand differentiation and targeting strategies, ensuring your brand stands out in a crowded market. Now more than ever it's important to understand why consumers with similar motivations make different purchasing decisions based on identity and social aspirations.
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Have you ever wondered why some brands stick in your mind while others don't? In this episode, I'm talking about the power of first impressions made through brand and visual identities. We'll explore how visual elements, the universal language of semiotics, can instantly communicate messages, and how a strong brand identity intertwined with your mission, values, and purpose can resonate deeply with your customers and your internal team.
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Ever wondered why some brands resonate with you while others fail to make an impression? Then strap in, because this episode speaks to the psychology that shapes brand perception. We'll also touch on the roles alignment, appearance, and communication styles have in crafting the overarching brand image.
Psst, here is the link to our FREE 'Brand Action Plan' mentioned in the episode.
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
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Is your brand struggling to connect with today's conscious consumers? Well, buckle up because this ep is all about purpose-driven branding. This isn't just a buzzword, by the way, it's a crucial strategy in reshaping business landscapes and resonating deeply with newer generations like Gen Z. And, if you like the psych space, I also touch on our brains' reliance on emotion over logic when making choices, and how it places branding at the forefront of economic decisions.
The book mentioned in the episode is 'Rework', go and check it out.
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In this episode, I discuss the psychological factors that influence consumer behaviour. Learn how personal experiences, cultural contexts, and inherent biases shape decision-making. I speak to the impact of aligning your brand with the values and emotions of your target audience, and how they can impact everyday shopping habits to significant financial decisions.
Want to use the power of psychology to attract your audience?
Then you'll want to grab a seat in The Brain Lab – See here.
Hurry Doors Close Sunday 2 June at 11pm AEST!
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This episode goes deep into the strategies of purpose-driven branding and the importance of authenticity in establishing human-centric connections in the digital world. We reflect on the important role that strategic marketing plans, tailored to individual circumstances play in building genuine engagement and driving business growth.
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ohmydigitalagency.com.au
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Book a strategy call with OMD here
Tired of your brand blending in with the crowd?
Stop settling for mediocrity. The show notes have the key to standing the f*ck out.
Grab Your Seat in The Laboratory!
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Ever wondered how a finance industry could operate if it genuinely prioritised the well-being of its customers over its profit margins? Kane Jackson, co-founder and CEO of Maslow, joins us to share insights into his human-centered approach that's creating talk in the financial sector. In this episode, I chat with Kane about Maslow's innovative strategies that extend equitable financial services to marginalised communities, and discuss my own, personal decision to endorse and invest in a company that's pioneering a societal shift towards inclusivity and aligning profit with customer interest.
Stick around for a really interesting discussion that promises to challenge your perspectives on finance, leadership, and societal change.
See the Linkedin post referenced here.
Connect:
See the Maslow Website
Maslow Linkedin
Maslow Instagram
Listen to the podcast: Chasing Financial Inequality
Invest in Maslow:
Invest in Maslow here, time is almost up!
In other news:
The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as your secret weapon for understanding the inner workings of your customers' minds. We going head first (ha!) into behavioural science, decoding hidden motivations and the decision-making process that shapes why people choose (or don't choose) your brand. Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this episode breaks down the differences between business, brand, and marketing strategies. Gain the clarity you need to navigate the jargon strategies so you can make smarter strategic decisions and drive your company forward.
The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as your secret weapon for understanding the inner workings of your customers' minds. We going head first (ha!) into behavioural science, decoding hidden motivations and the decision-making process that shapes why people choose (or don't choose) your brand. Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Want to make your brand unforgettable? In this episode, I'm chatting with headline-winning PR mentor Odette Barry. She specialises in elevating the visibility, reputation, and leads for change makers because she knows that every leader has a story to tell. We're diving into the role of storytelling that gets the media buzzing and builds deep customer loyalty. We discuss crafting compelling narratives, navigating sensitive topics with authenticity, and practical tips for getting your message heard. Whether you're a solopreneur or scaling a team, this is your guide to PR that serves a purpose.
Find Odette at:
Instagram: @odetteandco
LinkedIn: linkedin.com/in/odette-barry/
email: odette@odetteandco.com.au
Special Offer: $50 voucher for all Odette & Co On Demand products.
This includes Hack Your Own PR, Sell Out Brand Product PR Masterclass, and The Go-to Expert Thought Leadership Masterclass. Your One and Only listeners use the code YO&O50 at the checkout.
It's almost here – Join The Laboratory list now and get exclusive bonuses and a limited one time offer.
Visit https://youroneandonly.com.au/
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
In this episode, I'm cracking open the human mind as we speak to the role of persuasion in marketing and the science of decision-making. I'll discuss how brands like Nike and Apple don't just sell products; they sell aspirations and emotions, and how authenticity in branding isn't just a buzzword but a central pillar in building solid customer relationships.
It's almost here – Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.
Apple Ad - Here's to the Crazy Ones (1996)
Visit https://youroneandonly.com.au/
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Want to know how you can move to the front of your category? In this episode I'm dissecting the 'essence' of branding and how it fuses with marketing. It's not just about the visuals; it's about understanding your brand's core, its position in the marketplace, and the behavioural insights that can completely shift your trajectory.
It's almost here – Join The Laboratory list now and get exclusive bonuses and a limited one time offer.
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Did you know the pain of loss is 2x that of a gain? That's loss aversion at play. In this week's episode, I'm taking you down the psychological path to show you how this affects your customers' choices — and how you can ethically leverage it in your marketing strategy. We're not just talking about pushing products; it's about crafting messages that resonate with trust at the heart of it.
Want to know more on this? Join The Laboratory waitlist here!
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Ever wondered why you gravitate towards certain brands, as if by magic? In this episode, we're touching on psychology, cognitive biases, and their powerful sway over our buying decisions. From emotional triggers to the influence of habits, they all work together to guide our choices—often from the shadows of our awareness.
And, if you want to learn more about consumer psychology and branding get on The Laboratory list. Things are about to get hot!
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
In this episode, I speak to the details that can propel your business growth and create a brand that resonates with your audience. From my own experience running my brand and design agency, I speak to the power of blending messages, markets, and objectives required for a solid successful brand evolution. Hear how the ethos of cultivating a close-knit team and nurturing client relationships stand the test of time and shift the dynamics.
Have you heard me banging on about The Laboratory yet? Well, something pretty big is happening soon (April) and we'll be sharing details about it soon. If you love strategy, psychology, and design thinking, then this baby is for you.
Get on the waitlist for The Lab here.
Visit https://youroneandonly.com.au/
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Ever wondered how a brand like Hush Puppies went from near extinction to a fashion staple without even trying? Well, in this episode, I'm talking about it. But, not only that, we're diving into the impact of social influence and its sway on brand identity. We'll break apart the dynamics of trends, how it sidesteps traditional marketing, and why it's essential to go left when everyone else goes right to create visibility with your brand.
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Ever wondered why you can't get that catchy jingle out of your head, or why you reach for the same brand of coffee every morning? Well friend, in this episode we're diving into the mere exposure effect and its hidden ability to shape your consumer habits.
I'll be touching on the research of Robert Zajonc and how he found the simple principle of familiarity can move potential customers into hardcore brand advocates.
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
When Taylor Swift crafts a story through her music, she's not just writing lyrics; she's building a personal brand that connects with millions. In this episode, I'm talking about how shaping your narrative can leave an unforgettable mark on your audience. It's not just about visibility; it's about connecting on a human level that goes beyond any corporate identity.
Our Personal Brand Masterclass is next week, grab your seat here.
Visit https://youroneandonly.com.au/
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Think about how you would approach training for a marathon — now apply that same method to developing a brand strategy. In this episode, I'm laying out the foundations of a rock-solid brand strategy. You'll learn why consistency is key and how personalities aren't just for people; they're the core of your brand and how you resonate with your audience.
Download our FREE Brand Action Plan here
Grab Your Seat In The Personal Brand Masterclass here
Get on The Laboratory Hub Waitlist here
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
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Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
This week I'm tackling how my personal values as the founder were built into YO&O and how the two work together, yet stand alone. When I kicked off Your One and Only, I knew of the connection of brand reputation and personal branding. This episode speaks to the alignment of an authentic founder's story, and the impact an individual can have on a brand's public perception.
Download our FREE Brand Action Plan here
Sign Up to The Build a Bangin' Personal Brand here
Get on The Laboratory Waitlist here
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Did anyone ever tell you that brand marketing isn’t just playing big moves? Instead, it’s a focus on the smaller more habitual behaviours. In this week’s episode, I’m talking about the power of smaller moves compounding into large positives to scale your brand.
Links:
Download our FREE Brand Action Plan here
Sign Up to The Build a Bangin' Personal Brand here
Get on The Laboratory Waitlist here
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Last year saw some pretty big changes and a lot of hard times for people. Alongside that was the experience of reflection and identity, something that, as business owners, are deeply aligned. In this episode, I speak with Fiona Luca. Fiona, an accomplished entrepreneur and healer, leverages her expertise in dance, therapy, and business to empower others through her wellness programs, Move with Fiona Luca and Talking Youth. Her journey includes awards in business, a focus on mindfulness, and dedication to supporting youth and personal growth. This is a great podcast on identity and mindset, and shifting your perspective so you can grow your business and yourself.
Follow Fiona
Move with Fiona Luca Instagram – @movewithfionaluca
Fiona's Website – movewithfiona.com.au
Talking Youth Instagram – @talkingyouth_au
Talking Youth Website – talkingyouth.com.au
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
In this episode, we discuss the differences and connections between personal and business branding, and why nailing both matters. Learn how they work hand in hand to generate different intentions and outcomes.
Download our FREE Brand Action Plan that helps you set your brand strategy pillars.
https://shorturl.at/fKQWZ
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
Emotional Traps and Smart Shifts in Business Strategy
21:09
The Role of Colour Psychology in a Powerful Brand
17:26
Building a Brand Story That Powers Emotional Connection
20:04
Your Brand's Sweet Spot: How to Stand Out in a Crowded Market
22:51
Nailing a Strong First Impression in a Crowded Market
15:33
The Unseen Influence: How Subtle Cues Shape Your Brand's Perception
37:28
Attract Audiences with Purpose and Action
32:25
The Unf*ckwithable Brand: Using Psychology to Build Loyalty
34:36
Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital
1:25:48
See How This Social Impact Startup is Trying To Reshape Societal Wealth
59:45
Sorting Out Your Strategy: Business vs. Brand vs. Marketing
16:12
Pitch Perfect: The Power of Storytelling in PR with Odette Barry
59:48
How Visual Influence Impacts Your Choice
27:58
The Art and Science Behind Brand Strategy and Market Positioning
23:38
Loss Aversion: Persuasive Tactics That Build Trust and Influence
23:42
The Psychology of Brand Attraction and Consumer Behaviour
30:48
Syncing Strategies: Fusing Business and Brand
24:25
Social Influence: The Secrets of Standout Strategies
21:54
The Mere Exposure Effect: Top of Mind, Tip of Tongue
14:57
Bring the Human Touch into Your Personal Brand
19:14
Crafting a Winning Brand Strategy
35:06
Building Trust and Influence: The Intersection of Personal Branding and Social Impact
37:10
You, Your Brand, and The Compound Effect
39:02
Stop Holding Yourself Back feat. Fiona Luca
50:17
The Difference Between Personal and Business Brand
38:28