.jpg)
Full of Words
Explore the power of language on the Full of Words Podcast with hosts Sue and CJ.
Through insightful discussions and engaging interviews, this weekly podcast delves into how words and communication deeply impact business, society and our everyday lives.
Sue and CJ draw from decades of combined experience to analyse the role words and language play in effective messaging and provide tips that will empower listeners' personal and professional communications.
Pull up a comfy chair, grab your favourite cuppa, and join two friends who turn their word love into wise lessons that will leave you feeling wittier and wiser!
Full of Words
65. Unveiling Success Stories: From Copywriting Magic to Bucket List Books
In this episode of the Full of Words Podcast, Sue and CJ dive deep into their recent client success stories. From crafting compelling copy to guiding aspiring authors through the book-writing journey, they share their insights and strategies for helping clients achieve their goals.
CJ reveals her evolution from a copywriter to a message alignment specialist, emphasizing the importance of targeted communication and marketing strategies. She walks us through a case study of how she helped a client launch an innovative movement restoration program, showcasing the power of effective messaging and client collaboration.
Meanwhile, Sue unveils her role as a "bucket list coach" for aspiring authors, recounting how she helped a client overcome hurdles and transform her story into a published book. From refining the book's opening punch to navigating sensitive topics, Sue shares the journey of turning dreams into reality.
Ready to turn your business dreams or personal stories into reality? Tune in now!
Highlights:
- (01:44) CJ's evolution from copywriter to message alignment specialist, emphasizing the importance of targeted marketing.
- (03:48) Case study of working with Debbie from Sundalistico, focusing on Debbie's program "Empower Motion" for women over 50.
- (09:22) The effectiveness of Debbies's program and the importance of targeting specific demographics in marketing.
- (12:11) Sue's role as an art course creator and a book coach, emphasizing her focus on helping female entrepreneurs and coaches write their own books.
- (14:42) Sue's coaching process, which involves guiding clients through writing their books and providing feedback to help them overcome challenges.
- (16:40) The significance of helping clients understand the opportunities available to them through publishing a book.
- (18:55) Setting aside dedicated time for writing and the importance of making progress consistently.
- (20:35) The story about guiding a client through the emotional process of including sensitive topics in her book.
- (23:17) The ongoing support Sue provides to her clients and the satisfaction of seeing them progress to writing additional books.
- (24:22) The rewarding aspect of helping clients make an impact through their writing and creative endeavors.
Sue Kennedy Links:
Website:authoracademy.com.au
LinkedIn:Sue Kennedy Book Coaching Expert
Facebook:http://facebook.com/TheNo1AuthorAcademy
Twitter:thauthoracademy
Email:sue@authoracademy.com.au
Booking Link: https://suekennedy.as.me/complimentarysession
Healing with Art 2024 - Creativity for Self-Care Course
Catherine James Links:
Website:catherinejames.au
LinkedIn:Catherine (CJ) James
Facebook:Catherine James Creative
Instagram:@catherinejamescreative
Email: cj@catherinejamescreative.com.au
Booking Link: https://cal