On this episode Larry Wilson shares some interesting information about the vocal interaction between animals and Humans. He does this by explaining the difference between Neanderthals and Homo Sapiens, and how Man developed the ability to speak. He shares important distinctions between tone and word delivery and how that affects the delivery of a verbal message. Mr. Wilson also references the movie "My Cousin Vinny" as an example of this in practice.
Larry Wilson, a seasoned podcast host with a 40-year career in show business, brings a unique and rich perspective on the significance of non-discursive tone of voice in advertising. Wilson emphasizes that the tone of voice plays a crucial role in conveying contextually rich messages that may not align with the literal meaning of the words spoken. His fascination with the tone of voice was fueled by a high school English teacher's discussion on non-discursive communication, and he has since explored and advocated its subtle yet powerful role in marketing strategies. Drawing parallels to how pets respond differently to various tones, Wilson asserts that the inflection in one's voice can elicit varied emotions and reactions from the audience, making it a key ingredient for effective communication and persuasive advertising.(00:14:17) Emphasizing Message Delivery in Advertising Campaigns
(00:17:19) "Emotion-Conveying Voice Analysis for Communication Improvement"
(00:19:07) Emotionally Enhanced Communication Through Color Coding
Hosted by Larry Wilson Produced by: Verbal Ninja Productions Producer: R. Scott Edwards Sponsored by: The Wilson Method
On this episode Larry Wilson shares some interesting information about the vocal interaction between animals and Humans. He does this by explaining the difference between Neanderthals and Homo Sapiens, and how Man developed the ability to speak. He shares important distinctions between tone and word delivery and how that affects the delivery of a verbal message. Mr. Wilson also references the movie "My Cousin Vinny" as an example of this in practice.
Larry Wilson, a seasoned podcast host with a 40-year career in show business, brings a unique and rich perspective on the significance of non-discursive tone of voice in advertising. Wilson emphasizes that the tone of voice plays a crucial role in conveying contextually rich messages that may not align with the literal meaning of the words spoken. His fascination with the tone of voice was fueled by a high school English teacher's discussion on non-discursive communication, and he has since explored and advocated its subtle yet powerful role in marketing strategies. Drawing parallels to how pets respond differently to various tones, Wilson asserts that the inflection in one's voice can elicit varied emotions and reactions from the audience, making it a key ingredient for effective communication and persuasive advertising.(00:14:17) Emphasizing Message Delivery in Advertising Campaigns
(00:17:19) "Emotion-Conveying Voice Analysis for Communication Improvement"
(00:19:07) Emotionally Enhanced Communication Through Color Coding
Hosted by Larry Wilson Produced by: Verbal Ninja Productions Producer: R. Scott Edwards Sponsored by: The Wilson Method
Hi, this is Larry Wilson, and this is how to talk to humans. This is the podcast that shows you how to improve your communication skills. Are you looking to get a better job? Are you looking to find a relationship? Are you trying to do things in your life that have frustrated you and eluded you so far? I can show you so easily how to change that now. I can only do it with humans. If you're looking to deal with vampires or zombies, extraterrestrials, this is not the show for you. But if you're really looking to improve your communication skills, I can show you what I've learned from 40 years in show business, working with the biggest celebrities and superstars in the world, and their secrets are unbelievable. What I'm going to be teaching you during the course of this podcast every week are tools that you can use to communicate toward success. Hi, this is Larry Wilson. Welcome once again to another episode of how to talk to Humans. This is going to be quite a. Far reaching episode today. Let's go back a little bit in. Time in terms of communication, say, 150,000 years ago. Well, yes, that is quite a ways back. Neanderthal man. I guess, was the main game in town. It was all about neanderthal man and. All the things he did. And I think for about 100,000 years. Maybe a little bit longer, but then. At some point, and some of this. Is way beyond my field of expertise, about 30,000 years ago, neanderthal man sort. Of faded out and was replaced by a newer make of human known as homo sapiens. And he was very similar homo sapiens to what we look like today. Same size brain case and different, obviously, than neanderthal. But the most interesting thing is that. Homo sapiens had a lower larynx. It was lower in their throat, which. Meant they could choke on food. Now, this seems like a bad thing, of course, not something devoutly to be wished, but it is precisely that lower larynx which allows human speech. This, of course, is the reason that. Your dog cannot talk. No matter how much you love that dog. Its larynx is higher in throat, which. Means it can swallow and breathe at the same time. We, of course, can't do that. And this is the beginning of all this study of communication, I guess, of certainly of speech. Now, I don't want to delve too. Deeply into all the origins of language, because we only have a limited amount of time here. I find it fascinating, of course, I find it fascinating that there are languages all over the world that seem to. Have certain common elements and some elements are wildly disparate from them. So this is way beyond my field of education. But I do think it's interesting. The reason I mentioned your dog, if. In fact, you do have a dog. Is because a lot of people imagine they have strong communication with their pets, and I don't dispute that. I think they do. But I think there's a very valuable. Lesson that you may be overlooking as regards you and your pet's communication. Your dog can't really speak English, not. Just because it has a higher larynx. For many other reasons, but still, it. Seems like you're able to communicate with your dog. So how is that possible? How is it that you're able to. Say certain things and your dog seems to understand sometimes? Well, again, I am not a zoological expert here, but I know that people who are experts in training dogs will tell us. It's not what you say so much as how you say it. This is an extraordinary leap, but one that I will defend to the death. I think it applies to us humans as well. And at the upper echelons of expert communication, of course, what you're saying matters. But I think the foundation of really. Expert communication begins with how you're saying it. And that same way you're able to communicate with your dog carries over to other humans as well. I remember I had a teacher, an. English teacher in high school named Beverly. Houston, and she gave an example one. Time of non discursive communication. It's the first time I ever heard that word. And she was very, very allergic to cats. And I remember telling the stories one time that whenever she goes someplace, but she loved them, she just was really allergic to them. And she said, anytime I'm someplace where there's a cat, it'll come over and. I'll start petting, going, oh, I can't have you here. You have to go away, kitty. Ooh, I'm so allergic to you. And she said the verbal message that I'm saying is, oh, you have to go away. But the non discursive message is the. Tone of her voice, oh, you have to go away. Oh, I'm so alert. Well, the cat can't speak English any. Better than your dog can, but they certainly understand the non discursive message that. You'Re communicating when we speak in that sort of thing. Who's a good dog? Who's a good dog? Oh, you did so good. They don't understand the actual english words. But they do understand the tone of your voice. They understand the quality of your voice. And many other semiotic clues that you're. Probably giving off as well. And this is particularly useful to know because it can be applied in all communication, the tone of voice that you take. Some people seem to be oblivious to the message they're sending out. They may be assigned to give the. Welcome address to a group, and the. Words, if you read them on paper, sound very welcoming. But in person, when they're speaking, they sound ice cold and aloof and standoffish. And they wonder why no one responds to their message. Well, because although we do have a. Lower larynx in our throat, we're also not that different from animals in the last 150,000 years or longer. We're very sensitive, perhaps not consciously, but. We'Re still very sensitive to the tone. Of people's communication with us, and we can see examples of it everywhere. One thing that I want to make sure I don't forget is that sometimes people will. They'll emphasize, I think of particularly in advertising, you'll hear a voiceover on a commercial, or you'll hear a radio commercial. And someone will emphasize a word, and it seems like they've emphasized it the wrong place. I think those people actually are doing that intentionally. And sometimes it's very clever the way they're using it. It can be used for comedic effect. There's a great scene in the movie, my cousin Vinny, where if you haven't seen it, you should stop this podcast immediately and go watch it, because it's a fantastic, very funny film. It's just great. It's a great, great script without an ounce of fat on it. It's just fantastic. But part of it is two wrongfully accused young men who are from New. York City, and they're in the south, and they've been accused of murder, and. They haven't done anything or been anywhere near. It's all a case of mistaken identity, really. And they decide. One of them decides his cousin Vinny will defend them. His cousin Vinny, who has gone to. Law school and has passed the bar. But it took him like eight tries before he could get through. And he's never actually tried a case yet, and he's woefully ill equipped to do this, but he is a very common sense kind of guy, and he has a natural litigator because he's very, you know, quarrelsome and combative, and he cannot be intimidated. And it's very, very funny. But at one point, there's another attorney. Is brought in as a public defender, and we wonder why this public defender isn't more famous. He seems very sensible and intelligent, and he's a good example of an attorney who forgets the basic rule of courtroom. Behavior, which is you never ask a question that you don't know the answer to. And of course, this attorney does it. But I'm thinking of him. The actor is Austin Pendleton, who you've. Seen a million times, who always does a great job. I'm trying to tell you this without bursting out laughing, because I can see. It in my mind's eye. So, clearly, he thinks he has a. Very clever repudiation of someone's testimony on. The witness stand, so he comes to. Cross examine the witness. The witness has identified two people wrongfully, but he's identified them as the people. Who committed this crime. And so the Austin Pendleton character comes up and says, so you testify that you saw them and you're absolutely certain, and the witnesses. Yes, yes, I am. He says, and how far away were you? And he says, about 50ft away. He says, I see. 50Ft away. And I notice in your pocket you wear glasses. And the witness says, yes, that's right. And at the time he saw the witnesses, were you wearing your glasses? And the witness says, no. And Osmond Pennsylvan very triumphantly says, I see. So although you say you could see the defendants at 50ft, you were not. By your own admission, wearing your glasses. And the witness says, these are reading glasses. And Pennison gets this look on his face like this is a horrible surprise to him. And he turns and with great authority, he jabs his finger and says, no more questions, as if somehow he's made his point, when in fact he's just made a fool of himself. You see this happen all the time, especially in advertising, where someone will say something, they'll say their tone of voice or their emotion will be the opposite of what you would expect it to be. Someone will say, and this new. I was going to name a car brand. I don't want to say that. I don't want to impugn anyone's fine reputation as a car, but they'll say. This new model costs more, more than you would expect. Now, when you hear those words, well, that sounds bad, I don't want it to cost more, but if I say it with great delight, it's possible that. Someone listening thinks, oh, this is a. Good thing, because the non discursive message in my voice is, oh, it costs more than you would expect. Yes, it does. This technique, I think, is employed more often than you realize, particularly in advertising, all the time. And I think it's probably if you're. Involved in marketing something you should use. I don't think you should lie. I don't think you should say, oh. This new car gets 175 miles to. The gallon if it doesn't get that. But I don't think there's anything wrong with taking advantage of the fact that the non discursive tone of voice you. Use may convey information that is different. Or even contrary to the specific words that you're saying. This should not be underestimated in its power. This, of course, is why you can say to your pet, it almost doesn't matter what word you're saying, if the. Words you're saying are soothing, if they're. Endearing, if they sound praise worthy, if they sound all these things that are very, very pleasurable to your pet. And now you think, well, but how does my pet know? Well, they don't know in the sense that we're talking about the word know. They feel something. And despite people's assertions to the contrary. We are still animals. We feel things. We feel things from the way people communicate with us. And I know that every single one. Of you has had the experience of speaking with someone. Maybe you've never met them before and. Instantly liking or disliking them. Now, you can go back later and come up with a logical explanation, you know, well thought out. But at the moment, I don't think it has anything to do with logic. I think it has to do with. How someone speaking to us makes us feel. And this, again, is so easy to remedy. It starts, as I would always suggest, with recording yourself. Listen to yourself. And I know this is hard to do. Try to listen to yourself as if it wasn't you you were listening to. Try to imagine that you just heard this, completely isolated from any recognition of. Who the speaker might be, and see. Is it something that makes you feel. Good, makes you feel bad? Does it make you feel suspicious? Does it make you feel tense? Does it make you feel anxious? Does it make you feel alert or wary? All these elements jot them down as. You'Re listening because they might be directly attributable to a specific word. Perhaps there's a word you pronounce in. Your own unique way that's different than everyone else. I know someone who goes berserk if. They hear the word negotiation pronounced as negociation. I suppose negociation is acceptable as a secondary pronunciation, and I think preferred pronunciation is negotiation. But it wouldn't really make me go berserk. But I know someone who seriously will jump out a window if they hear that. So hopefully they won't hear it anytime soon. But you should be listening to yourself recorded. And if you're not sure what to say, make up a little something. Write a few lines of something that you can read. Now, in, in my Wilson method two day boot camp, I will do an exercise where I give people colored markers, and I give them a copy that is a printed material that they've never seen before. And I invite them to use the. Colored markers to highlight different parts of the copy and to attribute a feeling or a state of mind or an. Emotion to each color. And there's no official legend to this. You could use yellow for happy thoughts. And you could use blue for something confidential. That's a very special insight. Or not. And by highlighting different parts of the. Copy and then reading it and recording it, looking at the colors you put, you can find that you really can. Change the sound, the tone, and the. Feelings that it arouses in the listener. You can shuffle all these colors around. You can experiment with it yourself. I realize it may sound far fetched. But it's very effective. And more importantly than anything, it brings. Animation and texture to your speaking voice. This is particularly important. It can be used in anything. It can be used making a PowerPoint presentation. It can be used making a television commercial, a plea for a nonprofit fundraiser. Whatever you have to do, you will. Be surprised at how effective this can be. And I hope that you'll keep in. Mind that this is what your dog hears when there's a, there's a very funny, oh, it's Gary Larson, cartoonist. I think Gary Larson did a cartoon that shows a man saying, you know, to his dog who's jumping up and down, he's saying, you know, you've been. A very, very bad dog, Ginger. You've got to learn not to jump on the furniture because you're ruining the furniture. And that's not what a good dog would do. Ginger. And then in the next panel, he says, what your dog hears, and it's just blah, blah, blah, ginger. Blah, blah, blah, blah, blah, blah, blah, ginger. He's exactly right. They can't understand the words. I'm sure they do recognize their name. Because they probably hear that from you more than anything. But what all animals hear is the. Tone and tenor of your voice, and that includes us. Next week, we'll be back with another. Episode of how to talk to humans and not dogs. And I'll be looking to joining you then. Thanks. This has been larry Wilson. I want to thank you for spending this time with me, and I hope. You found this information useful. If you're looking for more, you can find it@thewilsonmethod.com. Dot. There's a ton of stuff there. In fact, if you want, you can even speak to me because I'm human. Send me an email@infoilsonmethod.com. Because I read every single one. I hope that you'll join us next week in this continuing journey, and you'll be with me for the next episode of how to talk to Humans.
