Working with the Media: Emily Leonard Artwork

So, You Talk to Cows? A Podcast for Agricultural Communicators

This is a podcast for people learning about or working in agricultural communications. In each episode, we talk to a communications professional that specialized in the agricultural field and learn from them. We discuss tips to improve our craft, future projections for our industry, and potential challenges. The podcast is hosted by Erica Irlbeck, a professor of agricultural communications at Texas Tech University.

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So, You Talk to Cows? A Podcast for Agricultural Communicators

Working with the Media: Emily Leonard

September 22, 2023 • Erica Irlbeck

Emily Leonard is the evening anchor for WTVA in Tupelo, Mississippi, and was previously in Lubbock at KLBK/KAMC. She is a Texas Tech graduate and an excellent reporter.
In this episode, she tells us how to be helpful to the media in the event of a natural disaster, and for some reason, her area of Mississippi has experienced more than its share of severe weather in the past few years.
Emily shares the newscast with her husband, Matt. She talks about him a lot during our conversation.
Fun fact about Emily - when Matt proposed to her ON AIR, it made Good Morning America. The clip still makes me smile: https://www.youtube.com/watch?v=8q6N-XtX6xw

Here's a link to their station:
https://www.wtva.com/

Link to purchase The Crisis Communications Guide:
https://connect.xanedu.com/serve/xe/xaneducustom/store/catalogue/25901/?fbclid=IwAR1pcfJpzmP7fugqrA0nsenuCoEL9WWQnYTqPnpEYjdTTZEMlVhhKeL-UH4