The Marketing Mix: Thought-starters for B2B Business Leaders

As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started?

The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics.

Whether you’re interested in reaching a wider audience, picking the right channels, or building a marketing team, The Marketing Mix is in your corner.

Your host is Steve Cummins, who has built and run marketing teams at a number of tech companies, from Fortune 500 to fast-growth start-ups, and been part of several acquisitions along the way. As Principal and Chief Marketer at Solent Strategies, Steve now helps tech companies who are ready to punch above their weight.

Host

Steve Cummins

Steve is a B2B tech marketer, with experience in building and running teams at a series of tech companies, from Global Fortune 500 to fast-growth start-ups. Steve’s interested in all things Marketing - whether that’s new Demand Gen tactics, optimizing social media channels, or looking at how AI is going to change the marketing landscape.

Steve is the Founder and Chief Marketer at Solent Strategies, helping founder-led tech companies punch above their weight. If you need strong marketing, but you’re not yet ready to hire a CMO, consider Solent as your strategic marketing partner.

An engineer by training, and a marketer by choice, Steve built the Marketing function at Opengear (a Detroit Fast 500 company); ran the global team for Airtame, a Danish A/V company; and spent many years in Marketing at Panasonic.