Meet Danica Bunch - Owner & Founder Of DanicaB PR Collective

Today's special guest joining me to Spark Regional Joy is Danica Bunch, owner and founder of DanicaB PR Collective. Loyal, curious and creative, Danica started her own PR business purely by seeing the PR Agency Model through a different lens and identifying many opportunities to do things differently. 

Making an impact is Danica’s focus, and with a strategy that is outcome rather than hours-focused, she’s ensuring her PR company does just that. In all models, their underlying principles, service delivery, and values remain the same. Danica believes that Strategic PR is about developing the blueprint for achieving business goals for short-, medium-, and long-term wins. 

Danica explains that a good PR professional will help create a strategy aligned with a client's key business objectives and have a good understanding of their industry climate. By doing these two things extremely well, DanicaB PR Collective ensures your message is being seen and heard by the right people. They pride themselves on becoming a trusted extension of their client’s in-house team to deliver content, marketing solutions, strategic public relations and communications that will engage and incentivise their audience on and offline.

In this episode of Sparking Regional Joy, I chat with Danica about the ever-evolving PR industry. We discuss how small businesses can conquer the vast world of marketing platforms and ensure their message reaches the right audience. From the changing landscape to the key strategies for visibility, Danica shares invaluable tips to help your business message shine and reach the right audience.

 You can follow Danica at @danicabpr on Instagram, and if you’re after more information on Strategic PR and Marketing in order to achieve your business goals for short-, medium- and long-term wins, head to Danica’s website danicabpr.com

I want to congratulate Danica on the release of her new book - SHE Has Breast Cancer. A book about a journey of courage, self-discovery, and resilience and a guide for navigating life's challenges with determination.

Late last year, Danica was diagnosed with breast cancer, which understandably came as a huge shock. She has only just spoken about this publicly, so we didn’t chat about this when we recorded this episode. Danica believes you can redefine the way we approach crises, supporting each other on this journey of empowerment and change. You can join Danica at www.shehasbreastcancer.com or at @shehasbre

Sparking Regional Joy is a podcast produced by Downtown Magazine and Hosted by Anna Davis.

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Til next time, we spark regional joy. Thanks for listening.