Hack You Own PR with Odette Barry

In this week's episode of @sparkingregional, Host Anna Davis interviews another tenacious and inspirational woman from our current issue of @downtownmagazine.

Odette Barry, is a storyteller who loves nothing more than helping businesses share their stories through traditional media. She is a publicist, PR mentor and founder of @odetteandco - a micro PR agency based out of Byron Bay.

When Odette saw that the cost of PR was locking some businesses out of representation, she created a model where clients learn to be their own PR - and they love it!

Since establishing @odetteandco, she has worked with small and enterprise businesses across Australia and New Zealand, spanning the technology, design, education, beauty, wellness, health and fashion sectors (to name just a few). This diverse portfolio of experience means she has a broad range of experience to support just about any communications challenge. 

Odette is committed to helping her clients secure genuine and valuable coverage, and she does that with an intimate knowledge of the media landscape and trusted relationships with media outlets. 

In this episode, Odette and Anna get into the nitty-gritty about what PR actually is and how, with her 13 years of industry experience, she is teaching other business owners how to secure media coverage and get their stories told. She also gives our listeners some free advice on how they can get their businesses into the spotlight and shares advice for aspiring entrepreneurs. 

A spirited storyteller with a genuine love for helping businesses share their stories, Odette is passionate about building rapport and fostering relationships with her clients to help their businesses thrive.

You can follow Odette @odetteandco, and to register for Odette’s 'Hack You Own PR Mentoring Program', visit her website odetteandco.com.au 

Til next time, we spark regional joy. Thanks for listening. 

Sparking Regional Joy is a podcast produced by Downtown Magazine and Hosted by Anna Davis.

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Til next time, we spark regional joy. Thanks for listening.