PR and professional services: Crisis management, media training and getting hired

This second episode on PR in professional services focuses on crisis management, the value of media training for fee earners and what attributes you need if you want to specialise in PR.

We discuss:

• What should you do if a bad news story is about to hit the media?
• What are the benefits of media training and what issues can it address?
• What do PR leaders look for when seeking to hire PR colleagues?

Once again I am joined by Campbell McIlroy, Director of Global Communications at Grant Thornton International and Clare Rodway, Managing Director of Kysen PR.