How can we use data to generate new revenue?

Most days, I read something about using data to create greater insight to help market firms more effectively. This comes from writers of opinion surveys, industry groups or vendors. My issue is that I’ve been hearing this for the past 15 years. 

Is data actually unlocking new revenue or is marketing professional services too complex to apply a data-led approach?

In this episode, we consider:

- Is data really providing insight that uncovers new revenue opportunities?

- In what ways are firms using data to win more work?

- How do you convince management to invest in data capabilities?

- What are the typical challenges to becoming more data-centric?

- What industries should we be looking at, if we want inspiration to make a step change in our approach?

To help me discuss these topics, I am joined by Gemma Prescott who is Practice Group Leader with Intapp, a specialist provider of technology to professional and financial services firms and Philip Allen who is Global Business Development Director at offshore and international law firm, Ogier.

James Stringer is a former BD Director and now trainer, consultant and coach on business development, bids and offsites.