LinkedIn and Social Selling: does it work and how can you and firms use it more effectively?

In this episode of The Glue, James Stringer - a former BD Director at Deloitte Legal and senior BD leader in major law firms - talks to Alex Low, an expert in the use of LinkedIn and social selling in professional services.

This episode explores social selling and how BD, Marketing & Comms teams can harness it more effectively, both for their firms and themselves. 

Topics discussed include:

• Does social selling generate revenue for professionals?
• How can you convince more professionals to use LinkedIn?
• Is it better to let people post as they wish or control content?
• When is best to post and what content can be used to get engagement?
• How can BD, Marketing and Comms professionals use LinkedIn to help their firms and themselves? 

Alex Low has wide ranging experience in professional services. He’s worked in law firms, management consultants, real estate surveyors and for the last six years has had his own LinkedIn and social selling consultancy BeyondSales.

James Stringer is now a trainer, consultant and coach on business development, bids and offsites. He is also a podcaster!