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The Glue
This podcast is about and for Business Development (BD), Marketing and Communications teams in professional service firms.
The Glue
PR and professional services: Maximising positive PR
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James Stringer
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Season 1
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Episode 4
This episode is about positive public relations (PR). For professional services firms, this means the affirmative coverage that they receive in target media.
I consider the following questions:
- How can we engage successfully with both international and trade media, even if we are a small firm?
- How should we set up a PR campaign for maximum impact?
- How do we measure PR success?
To help me answer these questions, I am joined by Clare Rodway, managing director of specialist legal PR agency Kysen and Campbell McIlroy, Director of Global Communications at Grant Thornton International.
Part 2 will discuss crisis management and the value of media training.