From Burnout to Balance: Business Strategies with Lesli Bitel, MBA, RDN, LDN

Join us on Vibrant Wellness Podcast as we dive into the vital blend of clinical expertise and business savvy needed for success in integrative and functional medicine. Our guest, Lesli Bitel, an in-demand business strategist and mentor, shares her journey from running a private nutrition practice to advising health and wellness professionals. Lesli explains how to identify ideal clients, optimize your online presence, and create scalable business models to boost profitability and maintain work-life balance.

We explore the Profit Pyramid, a framework designed to help you diversify income streams and grow your business. From free resources that build trust to premium one-on-one packages, we discuss meeting diverse client needs while increasing revenue. Key strategies include focusing on one program at a time, embracing "done is better than perfect," and seeking support when necessary. Download the free Profit Pyramid PDF in the show notes to get started.

Understanding your target audience and niche is crucial. Lesli highlights the benefits of niching down for focused messaging and reduced stress. We provide examples of scalable health programs, like eight-week webinars on gut health and hybrid programs combining group coaching with personalized elements. Listen in for actionable insights and practical advice to help your practice thrive.

Chapters:

(00:00) Building Profitable Health Practices

(12:40) Building Revenue With Program Packages

(24:00) Identifying Target Audience and Niche Niches

(33:21) The Profit Pyramid Model

(40:32) Designing Profitable Health Programs

Resources:

https://leslibitel.com/

https://leslibitel.com/wp-content/uploads/2021/02/The-Profit-Pyramid-Lesli-Bitel-Multiple-Streams-of-Income-Challenge.pdf

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