Powerful Women Rising - A Business Podcast for Female Entrepreneurs

How to Have a Successful Launch w/ Katie Collins

Melissa Snow - Powerful Women Rising, LLC Episode 48

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Launching a business or a new product can seem overwhelming - you've gotta hunt down those perfect customers, hit 'em with irresistible messaging at just the right moment, and then do it all over again (and again, and again, and... you get it, right?).

But wait, how do you even plan a launch?
What's the secret sauce to unveiling your new product or service to the world?
And what do you do when your big launch is more "flop" than "pop"?

In this episode, I chat with Katie Collins, Business Strategist about "Your Relationship With Launches." We debate if launches are even neccesarry and discuss how to craft the best launch strategy for YOU.  Katie also shares the secrets of how to bounce back from those "oopsie" moments!

With a little expert guidance and a dash of strategy, the journey of launching can be just as satisfying as reaching the destination.

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To learn more about the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc

To connect with Melissa and Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/

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Episode Highlights:

(07:05) What is a "launch" and why are they important?

(16:07) Top reasons entrepreneurs avoid or struggle with launches.

(24:15) What strategies are most helpful to persevere through a "failed" launch?

(39:35) To achieve success in your business, it's essential to stretch yourself much further than your current efforts!

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Grab your free copy of The Launch Squad's "Demystifying the Lucrative Launch Game Plan" here: https://thelaunchsquadlab.com/lucrative-launch-lead/

Website: https://coachkatiecollins.com/

Instagram: https://www.instagram.com/coachkatiecollins/

Facebook: https://www.facebook.com/CoachKatieCollins/

LinkedIn: https://www.linkedin.com/in/katie-collins-b196632/

The Launch Squad: https://thelaunchsquadlab.com/

Katie’s YouTube: https://www.youtube.com/@coachkatiecollins

The Launch Squad YouTube: https://www.youtube.com/@thelaunchsquad863

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Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two girl dogs, two boy cats and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

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