How to Have a Successful Launch w/ Katie Collins Artwork

Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Welcome to Powerful Women Rising, a practical, relationship-driven podcast for female entrepreneurs who want to grow their businesses without following someone else's rulebook.

Hosted by Business Relationship Strategist Melissa Snow, each episode focuses on what it really takes to create sustainable business growth - strategic networking, visibility built on trust, thoughtful marketing and making smarter decisions as your business evolves.

You'll hear candid conversations with experienced entrepreneurs and experts, along with real-world insights to help you cut through the one-size-fits-all advice, avoid wasting time and money, and build momentum in a way that feels aligned and effective.

If you're ready to stop chasing shiny objects and want to grow your business with integrity, clarity, and intention, this podcast is for you.

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Powerful Women Rising - A Business Podcast for Female Entrepreneurs

How to Have a Successful Launch w/ Katie Collins

January 08, 2024 • Melissa Snow - Powerful Women Rising, LLC • Episode 48

0:00 | 46:55

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Launching a business or a new product can seem overwhelming - you've gotta hunt down those perfect customers, hit 'em with irresistible messaging at just the right moment, and then do it all over again (and again, and again, and... you get it, right?).

But wait, how do you even plan a launch?
What's the secret sauce to unveiling your new product or service to the world?
And what do you do when your big launch is more "flop" than "pop"?

In this episode, I chat with Katie Collins, Business Strategist about "Your Relationship With Launches." We debate if launches are even neccesarry and discuss how to craft the best launch strategy for YOU. Katie also shares the secrets of how to bounce back from those "oopsie" moments!

With a little expert guidance and a dash of strategy, the journey of launching can be just as satisfying as reaching the destination.

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To connect with Melissa and Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/

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Episode Highlights:

(07:05) What is a "launch" and why are they important?

(16:07) Top reasons entrepreneurs avoid or struggle with launches.

(24:15) What strategies are most helpful to persevere through a "failed" launch?

(39:35) To achieve success in your business, it's essential to stretch yourself much further than your current efforts!

Grab your free copy of The Launch Squad's "Demystifying the Lucrative Launch Game Plan" here: https://thelaunchsquadlab.com/lucrative-launch-lead/

Website: https://coachkatiecollins.com/

Instagram: https://www.instagram.com/coachkatiecollins/

Facebook: https://www.facebook.com/CoachKatieCollins/

LinkedIn: https://www.linkedin.com/in/katie-collins-b196632/

The Launch Squad: https://thelaunchsquadlab.com/

Katie’s YouTube: https://www.youtube.com/@coachkatiecollins

The Launch Squad YouTube: https://www.youtube.com/@thelaunchsquad863

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Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.