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Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Welcome to Powerful Women Rising, a practical, relationship-driven podcast for female entrepreneurs who want to grow their businesses without following someone else's rulebook.

Hosted by Business Relationship Strategist Melissa Snow, each episode focuses on what it really takes to create sustainable business growth - strategic networking, visibility built on trust, thoughtful marketing and making smarter decisions as your business evolves.

You'll hear candid conversations with experienced entrepreneurs and experts, along with real-world insights to help you cut through the one-size-fits-all advice, avoid wasting time and money, and build momentum in a way that feels aligned and effective.

If you're ready to stop chasing shiny objects and want to grow your business with integrity, clarity, and intention, this podcast is for you.

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Powerful Women Rising - A Business Podcast for Female Entrepreneurs

How to Increase Instagram Engagement w/ Samantha Smith

April 08, 2024 • Melissa Snow - Powerful Women Rising, LLC • Episode 59

0:00 | 27:19

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Business owners know digital marketing is vital for their businesses, but figuring out how to use it well can be challenging!

In this episode, Samantha Smith, a Content Marketing Strategist, shares valuable tips on increasing Instagram engagement.

Samantha makes Instagram marketing easier to understand so business owners can make the most of it and see real benefits!

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Episode Highlights:

(03:36) What is Instagram engagement, and why is it a crucial business metric?

(07:31) Metrics or data points that suggest whether your Instagram strategy is successful or not.

(12:28) Reasons to focus on organic growth vs. buying followers.

(21:29) What is shadow banning, and why has it become a concern for Instagram users?

Listen to Episode #44 - "How to Grow Your Business With Instagram" with Ruthie Sterrett.

https://www.buzzsprout.com/2139824/14204367

To connect with Samantha Smith!

Website: https://samanthasmithcreative.com/

LinkedIn: https://www.linkedin.com/in/samanthasmithcreative/

Instagram: https://www.instagram.com/samanthasmithcreative/

Facebook: https://www.facebook.com/samanthasmithcreative

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Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.