Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Welcome to Powerful Women Rising, a practical, relationship-driven podcast for female entrepreneurs who want to grow their businesses without following someone else's rulebook.

Hosted by Business Relationship Strategist Melissa Snow, each episode focuses on what it really takes to create sustainable business growth - strategic networking, visibility built on trust, thoughtful marketing and making smarter decisions as your business evolves.

You'll hear candid conversations with experienced entrepreneurs and experts, along with real-world insights to help you cut through the one-size-fits-all advice, avoid wasting time and money, and build momentum in a way that feels aligned and effective.

If you're ready to stop chasing shiny objects and want to grow your business with integrity, clarity, and intention, this podcast is for you.

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Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Mastering the Elevator Pitch

April 15, 2024 • Melissa Snow - Powerful Women Rising, LLC • Episode 60

0:00 | 18:41

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In this episode, we're diving into one of my all-time favorite topics: The Elevator Pitch (aka your 30-second commercial)!

This topic is surprisingly controversial, and I've got a unique perspective on it that differs from the norm. Join me as I unpack the pros and cons of elevator pitches and offer some starting points if you're new to crafting one.

I'll be blunt about what I dislike about traditional elevator pitches and offer up some simple tweaks you can make to transform your introduction into a genuine, impactful connection-builder.

Say goodbye to the robotic script and hello to conversations that leave people eager to connect and refer you to others!

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Connect with me on Instagram: https://www.instagram.com/powerfulwomenrising

Register for the next Powerful Women Rising Virtual Speed Networking Event: https://www.eventbrite.com/o/powerful-women-rising-llc-68529722443

To learn more about joining the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc

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Episode Highlights:

2:05 - How basic elevator pitches help when you're just getting started talking about your businesses or if it's hard for you to be clear or brief.

3:00 - Why you need to move beyond the typical "elevator pitch."

5:50 - The ONE thing you must include in the first 10 seconds of your introduction to guarantee people listen and want to learn more.

8:41 - The goal of the elevator pitch is probably not what you think it is!

10:55 - Why it is more important to be CLEAR than be CLEVER in your introduction

13:55 - A fun little experiment that will change the way you introduce yourself at networking events.

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Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.