My Weekly Marketing

Making Your Marketing Authentic with Stacey Hagen

April 15, 2024 Janice Hostager Season 1 Episode 53
Making Your Marketing Authentic with Stacey Hagen
My Weekly Marketing
More Info
My Weekly Marketing
Making Your Marketing Authentic with Stacey Hagen
Apr 15, 2024 Season 1 Episode 53
Janice Hostager

You've probably heard how important it is to be authentic in your marketing, and that is absolutely true. Your ideal customer will relate to you better if you come across as real person that can connect with where they are.

But "putting yourself out there" isn't always easy. It takes a portion of bravery to be seen as confident, especially for new entrepreneurs or those of us who are not used to putting our faces on video.

My guest on this episode is Stacey Hagen. Stacy brings a unique blend of marketing savvy and business and life coaching to our conversation. She helps her clients unlock their potential though authenticity and holistic well-being, including overcoming past trauma.

She talks about how to overcome deep-seated insecurities, imposter syndrome, and past traumas so you can achieve authentic self-promotion with confidence. 

Stacey's approach creates a business model that resonates with your personal values and talents, all while fostering mental and emotional health.

Are you ready to become an entrepreneur who can own their story and channel it into a powerful personal brand? Tune in to listen to my conversation with Stacey!

Send us a Text Message.

Support the Show.

Apply to be featured on My Weekly Marketing!

My Weekly Marketing +
Become a supporter of the show!
Starting at $3/month
Support
Show Notes Transcript Chapter Markers

You've probably heard how important it is to be authentic in your marketing, and that is absolutely true. Your ideal customer will relate to you better if you come across as real person that can connect with where they are.

But "putting yourself out there" isn't always easy. It takes a portion of bravery to be seen as confident, especially for new entrepreneurs or those of us who are not used to putting our faces on video.

My guest on this episode is Stacey Hagen. Stacy brings a unique blend of marketing savvy and business and life coaching to our conversation. She helps her clients unlock their potential though authenticity and holistic well-being, including overcoming past trauma.

She talks about how to overcome deep-seated insecurities, imposter syndrome, and past traumas so you can achieve authentic self-promotion with confidence. 

Stacey's approach creates a business model that resonates with your personal values and talents, all while fostering mental and emotional health.

Are you ready to become an entrepreneur who can own their story and channel it into a powerful personal brand? Tune in to listen to my conversation with Stacey!

Send us a Text Message.

Support the Show.

Apply to be featured on My Weekly Marketing!

Janice Hostager:

I'm Janice Hostager. After three decades in the marketing business and many years of being an entrepreneur, I've learned a thing or two about marketing. Join me as we talk about marketing, small business and life in between. Welcome to My Weekly Marketing.

Stacey Hagen:

Going into business, especially a business with our name on it, can be an exercise in self-confidence. Not only are we taking a risk by opening the business, but we're putting our ideas and our hard work and our name out into the world, which means that we're really putting our heart out there too. And in this day and age, we need to market ourselves by going on video on social media, speaking in public and appearing on podcasts. All of that can rattle even the most self-assured among us, and sometimes that's when imposter syndrome starts creeping in.

Stacey Hagen:

Those Little gremlin thoughts that can start in the back of your head, saying things like I'm not young enough. I'm not old enough, smart enough, pretty enough to do all these things. Anybody else, or is that just me? That's why I'm so excited to have Stacey Hagen on my podcast today. Stacey is a business coach, but she's also a life coach with a background in trauma-informed care. How do these all fit together, you wonder. Quite well, I learned Stacey's going to tell us all about how past trauma comes front and center when we're putting our businesses together. You're not going to want to miss this. Here's my conversation with Stacey Tell me about your business and how you got to this point.

Speaker 3:

Sure, so I am. I call myself a holistic business and marketing coach. My background after college was working in marketing for many years for a variety of companies. Then, in 2015, I went to get my coaching certification and then after that, I started my own business, kind of combining the marketing and the business background that I have I have an MBA as well so taking that business knowledge and marketing knowledge and combining it with my coaching certification to coach individuals in business, and when I started I was coaching a variety of people. But now I'm really specializing in coaching other coaches like life coaches, health coaches, relationship coaches, and I also coach healers like spiritual healers, energy healers, reiki healers, acupuncturists, yoga teachers those types of professionals as well.

Stacey Hagen:

That's really interesting. So what is it that prompted you to go into coaching when you were kind of on a marketing track, right?

Speaker 3:

Yeah, that's a good question. So I had just finished my MBA, I did a working program while I was working full-time and I was climbing the corporate ladder. But I really didn't enjoy it and I was questioning what is my next move, where do I really want to be? And I ended up hiring a coach to help me figure out. I ended up hiring a career coach to help me figure out what I wanted to do next. And through that process I realized like I don't think I want to work for someone else, I think I really want to work for myself. And that was really the beginning of, you know, the spark of starting my own business. And it all kind of slowly unfolded from there.

Stacey Hagen:

I mean, that's so interesting to me, because so many of us kind of start out on that path too. It's like you think you know what you're going to do and then you start doing it and it's like, yeah, I don't like where my life is headed. So kudos to you for pivoting and getting to a place where you're happy right.

Speaker 3:

Yeah, I mean it wasn't easy and it wasn't like a single coaching session, and then I decided to start my business and then everything went smoothly. It was this process of exploring. I started exploring entrepreneurship while I was in my job. Then I scaled back to working part-time in my job and starting my business, so I definitely eased into it, which felt good for me.

Stacey Hagen:

Good yeah. So on your website you say my coaching method is not just about mindset or strategy, although I bring in both. It's about addressing all aspects of who you are mind, body and soul. How is that different from the way other people approach coaching?

Speaker 3:

Yeah, that's a good question. I think I mean speaking to the people that I've worked with in a coaching capacity or seen online. There's a lot of business coaches who are just focused on the strategy part, or a lot of marketing coaches who are focused on on the strategy part, or a lot of marketing coaches who are focused on just the strategy and get yourself out there and do this and do that. And mindset is definitely a big piece of it, especially when it comes to marketing and visibility, because it really can bring up a lot of stuff for us when we have to put ourselves out there, talk about our personal stories, sell something like coaching. So mindset's a big part of it that I draw on from my coaching background. Strategy is a part of it, but then it's also what really drove me to start this business is what if everyone could do work they loved, like using their innate gifts and talents, like what would that be like?

Speaker 3:

And so I really think, like everyone's business. You know, if everyone did that, their business would be like a snowflake right. Everything would be unique to you, like you would be running your business the way you want to run it. You would be offering packages that you want to offer. And so that's when I say a business built around who you are or aligned with who you are. That's what I mean Aligned with your values and your skills and your gifts.

Stacey Hagen:

Oh, there's so many good things there to unpack what you just said First of all. There's so many good things there to unpack what you just said First of all. You're absolutely right. I think oftentimes as business owners, especially when we're just starting out, we want to look legit, so we put on a mask of somebody that we maybe admire or we're kind of look at somebody else and say, wow, they were really successful, I'm going to do what they're going to do and kind of end up not true to ourselves, right. And I think that is so important of what you just said there, because we really really do need to pull in our own unique background and our own take on things, because that becomes a personal brand in the process, especially if it is a personal brand, right.

Speaker 3:

Yeah, I totally agree with you, and I think it's so common. When we start, we want to watch other people who have succeeded and we probably find ourselves signing up for this program because this is how this person got success. So this is how I can get success, and it's not that easy. We're all different people. We have different skills, and I've seen a lot of people who go down that path eventually burn out because they're just doing what everyone's telling them to do and they're not really being true to themselves at all. And then what is the point of running your own business when you're just doing what someone else is telling you to do? So I think the earlier on we can get clear on like these are my goals, these are my values, this is my vision, um, the better it will be and that is all encompassed in your brand for sure.

Stacey Hagen:

That's where, when I'm working with a client and it's about branding, we start with that vision and mission statement. So what recommendations do you have for somebody who might have gone down that path, like they're trying to succeed, they're doing all the things that they see other people doing and it's not working for them. They don't even know what their personal brand is. You kind of get lost in that. I think it's easy to. So what recommendations would you have for somebody who feels or finds themselves in that situation?

Speaker 3:

Yeah, that's a good question. I think the first thing is there's no shame in that, right. I mean, many people I mean I would assume almost the majority of people end up probably taking that path before they pause and say, wait, this isn't working. How else could I do this? So to just bring awareness to the fact that, okay, maybe you have been following other people's processes and methods and maybe it's not working for you and that doesn't mean anything is wrong with you, right? But maybe you can pause and go back to the drawing board and just put your business aside for a moment and think about what's really important to you and why did you want to start this business and what would it really look like and feel like for you to have the business you wanted? Maybe it looks totally different from that person you've been emulating. And I think that's the first part is to take a beat and just go back to yourself and do some self-exploration.

Stacey Hagen:

That's really good. So that could be scary, right? Especially when we're doing something and we're unsure about maybe if this is the right way. And I think that's part of something that I personally run up against is that going through our education system, working in corporate America, you learn there's a right and a wrong way to do everything. But in reality there's a right way for you but there may not be a right way. And in fact, in marketing, when everybody's running this way, you kind of want to be running out the other way sometimes because you're not going to get noticed in the crowd. You want to do things differently. You want to set yourself apart, right?

Speaker 3:

Yeah, I love that you said that, and I feel like I've uttered the phrase to clients a lot like there is no one right way. We want to find the right way to talk about our services, the right way to lay it out on our website, the right way to post on Instagram, and there is not one right way. Even if someone is teaching you the right way, that's there is no one right way. So it is about finding what's right for you, and there may be many options that are right for you, and you know, I think of marketing as like an educated experiment, and so is business as well, right like we use the information we have and then we experiment, and then we learn from our experiments and we tweak and we move forward.

Stacey Hagen:

Yes, oh, that is so true. Yeah, and I have a coach that always says either you get the results you wanted or the lesson you needed. And that has been such a powerful line that I say to myself over and over, because it's so easy to get frustrated in our marketing powerful line that I say to myself over and over, because it's so easy to get frustrated in our marketing and it's really hard if we put ourselves out there and it doesn't work. You know, like if we're putting ourselves out on YouTube, for example or for me it was just doing reels, like putting myself on video I'm not 20 something anymore, Like I have wrinkles, you know I have some gray hair. So like putting myself out there amongst all these 30 somethings that are having fabulous success was really, really hard for me. And you know, and it feels awkward and weird at first and if that doesn't succeed, then it feels like a personal hit, right.

Speaker 3:

Yeah, I think that is like one of the top things that holds people back is that fear of what will people think. What if it doesn't work? What if I fail publicly, even if that failure looks like? You're you posting a reel with your face and it doesn't get any traction. You know that can really be disheartening and we can really take it personally. I think the more we can, like we can we're going to be beginners at this until we're not so just being willing to be a beginner at YouTube, instagram, at your business, just embrace that beginner mindset and, as hard as it is, try not to take things personally the more we can detach from the results like, hey, I'm just posting this reel. It may get traction, it may not. Whatever it gets is just information. It doesn't have to change me or what I think about myself.

Stacey Hagen:

Right and the answers are in the analytics, or the magic is in the debrief, as they say, when you start taking a look at that and if you can detach yourself from it, because it's so easy, and maybe I don't know if it's a woman thing, but we can tend to take things personally, like, oh, you know, like why would I even try that? That was stupid. You know, like it must be me. My course is terrible. I don't want to. You know what was I even thinking, you know? And we go down this rabbit hole of negative self-thought and self-doubt and it could just hang us up for sure, totally.

Speaker 3:

That self-doubt, second guessing. I mean I coach mostly women, so I mean I see it come up with many of my clients. I mean I've been through it as well. But I think the more you can kind of strengthen it's like you want to strengthen the visibility muscle but you also want to strengthen your own resilience, so you just care less. You're going to get used to being visible and doing reels and being on Instagram or being on YouTube or whatever your marketing channels are, and then the more you can just detach from it, the easier it will get for you.

Stacey Hagen:

That is so true. Yeah, the more you do it, the easier it becomes and the more confidence you gain in the process. Right, sometimes it just takes that first step, putting yourself out there holding your breath and like okay.

Speaker 3:

I'm going to do this, yes, and I think it's so easy to take things personally when our business is us. I'm marketing myself as a coach, I'm not selling a widget, and so that makes it more personal, which is normal. I mean, we're normal humans and we care about our businesses, and I think that's why this is challenging.

Stacey Hagen:

Right and oftentimes our businesses have our names on it. There's one thing that Brendan Burchard had said in. I went to a coaching conference that he had done and he said trust the process. It's about the framework you have, it's about the process. Trust the process because the process works. Don't try and sell yourself, because that's where we get tripped up. I think sometimes is because we think that imposter syndrome starts setting in. We think is because we think that imposter syndrome starts setting in. We think maybe I don't know as much as I should, or the competitor does, or somebody else out there. Somebody asked me a question. I don't know. What do I do?

Speaker 3:

It's that little voice that's in the back of your head that keeps yes, yeah, I love the trust your process. Yes, yeah, I love the trust your process. And I would say trust yourself as well. Like, really, have I met a woman with imposter syndrome who didn't know what she was doing? I think that is super ironic. You know, right, like very successful women, or even if you haven't started a business before, the people I work with they're really good at what they do, they're good coaches, they're good healers, they're good at their thing. But somehow the marketing aspect triggers that imposter syndrome. So if we can just remember like, hey, I am good at what I do and imposter syndrome is normal, but that doesn't mean I don't do this, Right, yeah, and sometimes I think we forget how much we know or don't realize how much we know.

Stacey Hagen:

We're so immersed in our own worlds that we assume that people know what we're talking about. When we I mean, I run into this in marketing, I'll, you know, talk to a client and I'll throw out the word SEO or the abbreviation SEO, and they'll be like wait, I don't even know what that means, and things like that, where you just assume that people understand what you're talking about, what you're selling, but that's not always the case. You really do have a lot more depth of knowledge than you realize sometimes.

Speaker 3:

Totally, yeah, yeah. And that brings up, yeah, two really good points One, owning your expertise and depth of knowledge and realizing how much you do know. And then, secondly, that makes me think of client-centric marketing, which is can you put on your client hat when you are on Instagram or YouTube, so you're speaking to them in their language, in words they know, and usually the words they're using and the words we are using as experts are the same usually.

Stacey Hagen:

Right, yeah, it's easy to kind of forget that. Now, your trauma-informed certification what is it? Okay? So that kind of acknowledges the impact that trauma has on a person's life, and how does that present itself when you're dealing with a client or a coach?

Speaker 3:

That's a good question. So I got my coaching certification in 2015, and then I got my trauma informed certification. I want to say it was 2021. But basically the whole reason I did that is because, as I started to work with people more specifically on marketing and visibility like putting your face out there, speaking about your work, sharing about the value you provide it really can bring up a lot in people and I think especially in women, because so often we've had experiences in the past whether it was in a corporate job or in school or as a kid where we haven't been seen, heard or understood or maybe we've been shut down, maybe we've been told our voice doesn't matter, shut down. Maybe we've been told our voice doesn't matter.

Speaker 3:

And I think trauma and I think more and more people are getting familiar with the term trauma and that there's like big T trauma, like the big things that happen like accidents, assaults, the major, major trauma. And then there's also little t trauma, which is even probably minimizing it too much, but things that can happen in our past and our childhood that maybe didn't seem that big at the time but our nervous system didn't have the capacity to handle it, and that really is a definition of trauma and that can leave us with these really charged reactions to things like marketing and visibility. So my goal in getting that certification was to be able to hold a safe space for people that have experienced any type of trauma, hold that space and guide them through a process of not only seeing how their past has maybe impacted how they're showing up in their business, but deciding how they want to move forward with that that is super interesting.

Stacey Hagen:

There's so much that goes into running a business, isn't it? I mean just listening to you thinking, wow, we really bring our whole lives to our business.

Speaker 3:

Yeah, that's the thing. We bring our whole self to our business and I'm not a therapist and if someone is experiencing a lot of trauma in their life or a big traumatic reaction is coming up, I refer them out to therapy. But for 90% of the people I've worked with, this idea of being visible has brought up something traumatic in their past that they've had to acknowledge in order to move forward.

Stacey Hagen:

That's super interesting. I'm going to have to think on this all weekend Because I think it does take a little bit of digging sometimes to understand. You know, like you said, why are we afraid to put ourselves out there? What happened, you know, or I mean because we have all had many, many interactions with people, it's like. But something along the line probably is making us nervous about doing it and just kind of unpack all of that and figure it out.

Speaker 3:

You know, and it could be as simple as oh, when I got up to give a speech when I was 10, my classmates laughed at me and you know I completely mortified. You know, those things actually impact us. So you know, one way to see, one entry point is to see. Point is to ask yourself okay, what triggers me about being visible, or what is feeling really charged about being visible? What is the fear around that? Is it that I'll publicly fail? No one will accept me, I'll be judged. And then, if you can track back to your past and say when in the past have I felt like that?

Stacey Hagen:

Yeah, that's one way. So good, so good. So let's pivot a bit here. With a background in marketing, so you started your coaching business. Tell us what was a really big marketing challenge that you ran into, because I know, and you probably do too, that when you're marketing somebody else's business, it's very different than when you're marketing your own right. Yes. Yeah, did you have any challenges that you ran into?

Speaker 3:

Yeah, well, I mean actually it was a challenge of mine to market myself, like I had already been in marketing for like 15 years before I started my business and I I I mean I worked in email marketing, I worked in brand management, I worked in copywriting. I mean I worked in email marketing, I worked in brand management, I worked in copywriting. I mean I've done all these things, but then when it came time to do it, for me I just like I could do it, but I didn't want to do it right. It was that visibility piece, like okay, I can write this email, I can set up this campaign, but I just had so much reticence to doing it. And to me, that was where the inner work really came in exploring the imposter syndrome, taking baby steps and building my confidence over time. And taking baby steps with visibility too. Maybe going live in a very, very small Facebook group or pitching myself to a podcast with a very very small audience and then building from there.

Stacey Hagen:

Right, right, yeah, I do find that's really true too, and I think part of it is there's an expression I heard that the jar can't read its label from the inside.

Stacey Hagen:

So I think it's important that we get some outside feedback sometimes when we're doing our own marketing, because it's really hard to assess what we've got going on from the inside. In fact, when I start with a new client, I tell them you know, we have about three months before I get so familiar with this brand that I'm not able to see it objectively anymore. So we want to move fast in those first few months to make sure that I'm looking at it the way an outsider does. I'm not looking at it like an insider does, because it changes over time, right, yeah? So and I totally run into that with my own marketing I'm constantly trying to get feedback from people that are my target customer and asking them what do you think about this? And I've moved past my family because they're like I can't do this anymore and they're not my target customer anyway. So do you feel like that kind of came into play too? Yeah, so do you feel like that kind of came into play too?

Speaker 3:

Yeah, I think so. I mean, I think at the beginning I was just trying to get my feet wet and get used to talking about myself and marketing myself, but definitely now, having that feedback from other people, especially from ideal clients, I will still, if I'm creating something new, if it's like a freebie or a workshop or a package, I'll still do market research with my ideal clients, you know, so that I can make sure I'm putting together something that serves them and so I can understand the way they talk about things and what they really want, versus me just putting together something in a vacuum. That I think works well right.

Stacey Hagen:

Right, yeah, and we all do that, because I have been even in my professional career. I have been so sure that I know the right thing to say, or the right text or image to put on the ad. And totally wrong, you know, because you just don't know what your ideal client is really going to be responding to. Sometimes you know, like like would you call it? Mark, experimenting, would you call it.

Speaker 3:

Yeah, I mean. Yeah, I forgot what I said. But yeah, marketing is an experimentation or educated experiment.

Stacey Hagen:

Maybe I said that.

Speaker 3:

Maybe I said that, yes, yeah, that's it. So, getting educated, I would do that through ideal client interviews seeing what they're asking for online, seeing how they talk about a problem, actually speaking to some ideal clients. I would do that at the beginning of creating something new. And then, when it comes to marketing, if I'm posting on Instagram, I would check my analytics and see okay, what types of posts are they resonating with? What types of language or copy are they resonating with? Like with ads, what image are they resonating with? Because sometimes you don't know until you put it out there.

Stacey Hagen:

Mm-hmm, mm-hmm. So you have experience with email marketing. You're talking a little bit how you started. Has it evolved over time? Or what do you do with email marketing in your business?

Speaker 3:

Yeah, I love email marketing. I mean I did before I left corporate. One of my last roles was email marketing there. So I like email marketing a lot more than social media. I think it actually can be a really nice way to connect with people and I feel like I can even be a little more personal in email than I might be on Instagram and I like writing. So I've used blogging and email marketing a lot in my business. Even when I've taken time off of social media, I've been very consistent with email. So, yeah, it's one thing I love and I think can be really effective for people With new clients. People always seem hesitant to do email marketing. It's this whole other thing they have to add to their business, but really it should be part of whatever content strategy you have, yeah, so whether you're on social media or you're blogging or you're creating YouTube videos or you're podcasting, like email can supplement, like any of those content forms, and so you're not constantly recreating the wheel.

Stacey Hagen:

Yeah, Email is one of my favorites too and it's still alive and well. I know every year they say, well, email is dying, but no, it's not. It is by far the, I think, the best ROI you can still get in marketing if you're putting for paid marketing and, yeah, the open rate and click-through rate, it can be easily measured and I have it in. I have what I call the trail to the sale, where it starts with awareness consider, compare, evaluate, sell, supersize and send.

Stacey Hagen:

Consider compare, evaluate, sell, supersize and send. So I have it in that consider stage, so that in that point you want to start that nurturing process. And what I love also about email marketing is that you can automate it, and you can automate so much of it that you set it up once and it is done. So you can set it up for link clicks. If somebody clicks on something, you can trigger a whole new automation for them to see. I mean, it's just, it's so powerful.

Speaker 3:

Yes, yeah, and I love what you mentioned about kind of where it fits into the marketing funnel too, cause I you know, usually when I work with clients, they are new to this idea of a marketing funnel at all. And so we talk about awareness activities, like how will strangers become aware of you, and that might be on Instagram or YouTube or SEO. Then nurturing activities, which I feel like email is one of the best nurturing activities. You're not at the whim of an algorithm that decides when to show your email to people. They get your email, right, yeah. And then conversion activities, which are discovery calls leading to the sale, right, right.

Stacey Hagen:

So what strategies have worked well for you for growing your list?

Speaker 3:

Yeah, good question. I think having a really good lead magnet is key. I mean, you could post all you want on social, but if people don't want your lead magnet, you're going to have trouble getting them to sign up for your list. And I always have clients who are like can I just say join my list, why should someone join your list? And I always have clients who are like can I just say join my list, why should someone join your list?

Stacey Hagen:

Yeah, we don't need more email, just to have more email.

Speaker 3:

Yeah, so that's why you offer something really valuable. And even then doing the market research to see, okay, what would my clients find super, super valuable? They would happily hand over their email address. So having a great lead magnet and ideally more than one eventually and then promoting that everywhere you are and promoting it on a consistent basis. So whether you're on Instagram or Facebook or podcasts or summits, you know you're always promoting that lead magnet. Yeah, and I teach a lot of organic marketing, more so than ads. So definitely you can put ad money around it, you know, with Facebook and Instagram too, but there's a lot you can do just with using organic, free marketing activities to promote your lead magnet.

Stacey Hagen:

Yeah, and I mean in the early days of like Facebook advertising, I put a lead magnet out there and I get you know leads at like eight cents a click, you know. I mean those days are so over and people, I think, are getting a little fussier about what they'll download. So I think when you said it has to be a really good quality lead magnet, it has to really speak to a problem that your ideal customer is having, like really speak to it and make it worth their time. Because nobody wants to give away their email address, I won't say nobody wants to give it away. I would say that people are not giving it away as readily as they once did.

Speaker 3:

Yes, yeah. So you have to have a good lead magnet, and then you have to communicate the value of the lead magnet, right? So why should someone download it? What will it do for them?

Stacey Hagen:

And so I think, yeah, go ahead. I was just going to say that, yeah, my landing pages for lead magnets has almost become mini sales pages now, because people are more consistent and you can see that in your analytics, that how many people visit your page versus how many people actually subscribe and get to that. Thank you page.

Speaker 3:

Totally. Yes, that's a good point too, looking at your analytics and I do that to create a landing page for the lead magnet. The other thing I've done is I had a blog post that was really popular about the fear of being visible or the fear of being seen. It was by far my most popular blog post and I was like, oh, I need to create a lead magnet around this. So I did, and it's on that blog post, so that's another way to see like, oh, what are people wanting from me? Check your analytics, check your website analytics, even what topics people are wanting to hear from you on Instagram and see if you can magnet around that.

Stacey Hagen:

Yeah, and that's a really good way to test the topic as well. I mean, if you're getting a lot of response to something you're putting out there, you can be sure there's interest and it may not be. Again, it may not be what you think it's going to be. I'm always surprised that I'm thinking, well, they want to know this, this and this, but they kind of don't. And sometimes I look inside myself and say, okay, what am I struggling with with my marketing? Even if it's obscure or it doesn't seem real major, other people are having the same issue sometimes.

Speaker 3:

Yeah, yeah, you're right, and they might need the thing you have to offer, but they might be describing it in a different way. Yes, yeah, and it's important to know that too, because you want to describe your lead magnet or your package in the way that relates to what they need.

Stacey Hagen:

They say they need In their own words yeah, totally, yeah. Well, this has been such an interesting interview, stacey. Thank you so much. Where can people find out more about you?

Speaker 3:

Lacey, thank you so much. Where can people find out more about you? Yeah, so my website is createcoachingconsultingcom. That's probably the best way to see all about my work. I am on Instagram at create underscore coaching, and I have a Facebook group called Build your Brand, be Yourself.

Stacey Hagen:

So any of those. I love that. And then do you have a freebie, too, that you're giving away, right?

Speaker 3:

Yes, so I have, as I mentioned that I have, a free guide on how to manage the fear of being seen. I also have a free quiz on how to find your best way to market based on your strengths, so both of those are safe.

Stacey Hagen:

Oh, that sounds fascinating. Thank you again, Stacey, I really enjoyed our conversation today.

Speaker 3:

Me too, janice. Thanks for your time.

Stacey Hagen:

So I don't know about you, but Stacey gave me lots to think about with regard to putting myself out there and what holds me back. How about you? Did she give you some things to ponder and apply to your own life? To learn more about anything we talked about on myweeklymarketingcom today, visit myweeklymarketingcom/ 53. That's episode 53. Thanks for joining me today. As always, I am thrilled and honored that you decided to join us. See you next time. Bye for now.

Navigating Marketing and Entrepreneurship Journey
Stacey's Story
How Stacey Infuses Mindset with her Strategy Coaching
The Problems with Following the Success of Others
Building Your Personal Brand
What Might be Holding Your Back in your Business
How Trauma Shows Up in our Businesses
Strategies for Effective Marketing Growth