Episode 8: Aimee Smale on Launching Odd Muse Amidst a Global Pandemic, Transforming Her Brand into a Seven-Figure Powerhouse and The Path to Building a Brand That Defies Conventions.

Join Pip and Ian this week, as they sit down with the founder of Odd Muse, Aimee Smale, who fearlessly established Odd Muse in the midst of a global pandemic.

Despite the uncertainties of the times, Aimee's unwavering passion for sustainable, investment fashion drove her to launch Odd Muse in 2020, right from the comfort of her own bedroom. 

Since its inception, Odd Muse has triumphed over challenges and obstacles, evolving into a symbol of success. From hiring the first employee in 2021, to now in 2023, the brand has soared to new heights. With a growing team, larger-than-life launches, expanded office spaces, and a host of new muses, Odd Muse continues to redefine luxury wardrobe curation in the modern era.

Tune in to this episode to hear insights from Aimee’s journey and learn how dedication, innovation, and a passion for sustainability can reshape industries, even in the face of adversity.