Property-Porn Stars
Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.
The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.
If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.
On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions.
Don't forget to the the subscribe button, and thank you for listening!
Property-Porn Stars
Starting a Premium Estate Agency...What I learnt 2 years in! #9 John-Paul Rafferty
In this episode we are joined by John-Paul Rafferty, of Rafferty & Pickard estate agents in South East England.
We pick up the story early on into John-Pauls' venture into the premium market, to give an insight into what it is like for an agency starting out in this market. In the first couple years the business has faced challenges over branding, how he competes with premium national brands, gaining his first listings and managing how he manages his residential business and his premium business.
This episode covers Tik Tok, Doorknocking, Linked In targeting, facebook groups, even the rise of the property reality TV shows...help or hindrence to the industry?