Property-Porn Stars
Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.
The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.
If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.
On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions.
Don't forget to the the subscribe button, and thank you for listening!
Property-Porn Stars
How to Escape the Rat Race #16 James Kendall
James Kendall is an awesome agent, running a market leading estate agency business in Bedfordshire. Having operated across the market, and in multiple discplines, James has settled on focussing his energy on mastering the premium market.
In this episode, James talks us through the challenges hes faced and how hes overcome them, what he does differently to win market share in the premium market, and, perhaps most importantly of all, the importance of mindset (and even ego!) when succeeding in the premium property space.
James shares the strategies hes employed on Linked In to win business from this platform, and how to manage different demographics on different social media platforms. This extends offline as well, and James explains how he tailors different marketing strategies in print to appeal to a wide customer range.
James also gives insight into how he generates revenue from off-market deals, often a tricky area to get right.
James is a great guy, and a brilliant agent, so don't miss out on this cracking episode from the self-labelled 'nutty professor' of the estate agency industry!