SyncRiffs
EP.27: INTERVIEW WITH SUSAN DOLAN OF DIG MUSIC
EP.27: INTERVIEW WITH SUSAN DOLAN OF DIG MUSIC
This week on SyncRiffs, Charles interviews music supervisor Susan Dolan of Dig Music. Susan has spent the last fifteen years spearheading the music related aspects of productions. Some of her past work includes placements and scores in notable ad campaigns for Fortune 500 companies, network TV shows and award winning independent films.
Topics
0:00 Introduction
1: 28 Entering the Industry
2:06 New York ad agency in the early days
2:41 Moving to Los Angeles and connecting with KCRW
3:41 Working at Hum Music
4:47 Working on ABC’s Men In Trees
7:08 Working as an Indie Music Supervisor
8:09 What prepared Susan to work in the Ad space
9:39 The Art of Working as a Music Supervisor
10:15 Focusing and learning from past clearances
11:52 The overall arc of working in the Ad Space
13:20 Guiding clients in the Ad Space
15:29 Working with different teams and adding value
15:50 Car Commercials
18:45 Soundtracks
20:20 Trends and Cultural Events
23:54 Brand alignment with artist identity
25:01 Band identity matching with an Artist Brand
26:05 Social media and driving the creative process
27:44 The ability of brands to break an indie band
29:50 Ads and connecting with their end consumer
31:03 Artificial Intelligence and the challenges
32:40 Current trends in Ads and counter movements
35:47 Navigating evergreen tracks and budgets
38:26 Cover tunes and the creative process
40:24 The role of musicologists and “sound alikes”
41:49 Susan’s Spotify playlist
Susan Dolan website: https://www.digmusic.tv/work
IG: @dig_music
🎙️ SyncRiffs is a weekly podcast where we discuss sync placements in multimedia (TV/Film/Advertising, etc.), the music industry, pop culture and everything in between including exclusive interviews with musical artists, composers, agents, and music supervisors where we riff about syncs and the state of the music industry.
Check out our linktree for opportunities to connect with us: https://linktr.ee/bluebuddhaent
🎵Sync & Songwriting Masterclass
🎵Sync & Songwriting Strategy Workshop
🎵Working With a Sync Agent Minicourse
🎵Listening Sessions & more to come!
Website: https://bluebuddhaentertainment.com
Instagram:
@syncriffs
@bluebuddhaent
@chasewalkerband
Music: "Flying Tigers" from Magic Tiger
Podcast produced by Blue Buddha Entertainment
This content is for educational purposes. We encourage others to conduct proper research, and if needed, consult an attorney for any legal advice regarding music licensing. (c) (p) 2023
EP.27: INTERVIEW WITH SUSAN DOLAN OF DIG MUSIC
This week on SyncRiffs, Charles interviews music supervisor Susan Dolan of Dig Music. Susan has spent the last fifteen years spearheading the music related aspects of productions. Some of her past work includes placements and scores in notable ad campaigns for Fortune 500 companies, network TV shows and award winning independent films.
Topics
0:00 Introduction
1: 28 Entering the Industry
2:06 New York ad agency in the early days
2:41 Moving to Los Angeles and connecting with KCRW
3:41 Working at Hum Music
4:47 Working on ABC’s Men In Trees
7:08 Working as an Indie Music Supervisor
8:09 What prepared Susan to work in the Ad space
9:39 The Art of Working as a Music Supervisor
10:15 Focusing and learning from past clearances
11:52 The overall arc of working in the Ad Space
13:20 Guiding clients in the Ad Space
15:29 Working with different teams and adding value
15:50 Car Commercials
18:45 Soundtracks
20:20 Trends and Cultural Events
23:54 Brand alignment with artist identity
25:01 Band identity matching with an Artist Brand
26:05 Social media and driving the creative process
27:44 The ability of brands to break an indie band
29:50 Ads and connecting with their end consumer
31:03 Artificial Intelligence and the challenges
32:40 Current trends in Ads and counter movements
35:47 Navigating evergreen tracks and budgets
38:26 Cover tunes and the creative process
40:24 The role of musicologists and “sound alikes”
41:49 Susan’s Spotify playlist
Susan Dolan website: https://www.digmusic.tv/work
IG: @dig_music
🎙️ SyncRiffs is a weekly podcast where we discuss sync placements in multimedia (TV/Film/Advertising, etc.), the music industry, pop culture and everything in between including exclusive interviews with musical artists, composers, agents, and music supervisors where we riff about syncs and the state of the music industry.
Check out our linktree for opportunities to connect with us: https://linktr.ee/bluebuddhaent
🎵Sync & Songwriting Masterclass
🎵Sync & Songwriting Strategy Workshop
🎵Working With a Sync Agent Minicourse
🎵Listening Sessions & more to come!
Website: https://bluebuddhaentertainment.com
Instagram:
@syncriffs
@bluebuddhaent
@chasewalkerband
Music: "Flying Tigers" from Magic Tiger
Podcast produced by Blue Buddha Entertainment
This content is for educational purposes. We encourage others to conduct proper research, and if needed, consult an attorney for any legal advice regarding music licensing. (c) (p) 2023