Episode #4 - The Price is Right!!!

Maximizing Your Cleaning Business Profits: Pricing Strategies That Work

This is the NUMBER 1 Episode that we have done!!

In this episode of Cleaning Business Life, we dive deep into the crucial topic of pricing your cleaning services effectively. Whether you’re just starting or looking to refine your pricing strategy, understanding the value of your business is key to long-term success.

Why Pricing Matters for Your Cleaning Business

Pricing your services correctly ensures that you are not only covering your costs but also generating a profit that allows you to grow. Many cleaning business owners struggle with setting prices, often undervaluing their work or using inconsistent pricing methods. By implementing a structured pricing approach, you can attract the right clients and maintain financial stability.

Understanding Flat-Rate Pricing

Flat-rate pricing is a preferred method over hourly rates because it ensures predictability and profitability. Here are four common types of cleanings and their average national price ranges:

1. Regular Maintenance Cleanings – Ideal for weekly, biweekly, or monthly clients, these cleanings focus on maintaining a home’s cleanliness. National averages range from $165.00-$210.00 or more per visit for a standard 3-bedroom, 2-bath home.
2. Deluxe Deep Cleanings – This service is typically done once or twice a year and includes detailed cleaning tasks like baseboards, ceiling fans, and inside appliances. Prices generally range from $250 ( mini) –$400+ depending on the home’s size and condition.
3. Move-Out Cleanings – Required by landlords and tenants, this service involves deep cleaning of empty homes. Pricing varies but typically falls between $450–$600+ based on square footage and level of dirt buildup.
4. Post-Construction Cleanings – Cleaning up after renovations or new builds requires specialized attention, including dust removal and debris disposal. These jobs often range from $500–$1,500+ depending on the size and complexity.

Tips for Selling Your Services at Premium Rates

Many cleaning business owners hesitate to charge what they’re worth, fearing they’ll lose clients. However, positioning yourself as a premium service provider can lead to higher-paying, more loyal customers. Here’s how to do it:

• Showcase Your Value: Highlight your expertise, quality products, and customer satisfaction ratings.
• Offer Package Deals: Bundling services increases the perceived value and encourages larger bookings.
• Educate Your Clients: Explain the difference between basic and deep cleaning to justify pricing.
• Use Professional Branding: A well-designed website and soc

Transcript

IThe House cleaning industry is diverse, encompassing various sectors such as post-construction cleaning, Regular Maintenance Cleanings, Top To Bottom Deluxe Cleanings.
Determining the right pricing strategy can be challenging, considering factors such as flat rates versus hourly charges, the scope of the project, and specific client needs.

 
1. Single Dwelling and Home Owner Rehab Post Construction Cleanings:
 And should be priced at least .50 Sq Foot. It's mostly vacuuming, wet wiping and then drying. Always ask if they are having the vents cleaning

2. Small and Large Commercial Projects such as retail locations and large apartment complexes


Pricing Models:

1. Flat Rate vs. Hourly:
Determining whether to charge a flat rate or an hourly fee is a critical decision. Flat rates offer predictability for clients, while hourly rates may be more suitable for projects with unpredictable durations.

2. Flat Rate VS Square Footage
Consideration should be given to factors like the number of people and animals in the space, flooring types, and the presence of pets. Hairy pets, for instance, may require additional effort in cleaning.

3. Time Watchers:
These guys ( home-owners)  will watch the clock and state that you owe them because you left early. Five minutes, here. 10 minutes there. And you will leave early as you learn the flow of the house that you are cleaning.

Focus on Frequency:

1. Weekly and Bi-weekly Cleaning:
We typically will only take on Weekly and Bi Weekly Cleaning. We will take on Monthly cleanings if they hit our price point.

2. No 3-Week Cycles:
Avoiding 3-week cleaning cycles ensures consistency and can simplify pricing discussions. Offering a clear pricing structure for 17 or 26 cleanings per year reduces ambiguity.

Additional Considerations:

1. Property Descriptions:
If a property's condition deviates significantly from the initially described state, negotiations on pricing will be necessary, don't be shy to do this!

2. Show Up Fee and Vendor Presence:
Implementing a show-up fee acknowledges the value of time and effort spent on site visits. Collaborating with vendors, especially in real estate packages, requires careful consideration of the additional services provided.

3. Selling Your Price:
Don't be afraid to see your worth and focus on building relationships through effective communication is vital. Attend realtor meetings, showcase before-and-after results, and emphasize the value of your services.

4. Pro Tips and Expertise:
Sharing professional tips, such as vacuuming before cleaning bathrooms, demonstrates expertise and attention to detail.

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If you want to learn how to price using your head and national averages, I recommend that you check out this link right here!


https://klean-freaks-university.newzenler.com/courses/pricing-blue-print-master-class