#12 - Surprise and delight in 2024 and beyond with new products and brands that get noticed! David and Zac from DJB Food group share their views on the categories and segments to play in for 2024 and beyond and how best to go about it.

In 2023, the clients we work with will have achieved 50mil in retail sales from products and brands we have helped develop in the prior 12-24 months.

How?

Because we know where to play and then how to pull the pin on the differentiation hand grenade.

In a crowded market place, if you don't understand your consumer and aren't different you have no chance.

In this podcast we are talking trends, opportunities and gaps for 2024 and beyond.

Trend talk in isolation is boring and pointless - in fact some of the biggest opportunities are in product segments and categories that are not new!

Your intuition and ability to read between the lines is where you win!

Everyone wants to develop that winning product and brand.

Understanding food and beverage trends is important but an increasingly small part of the overall jigsaw puzzle.

We put our own spin on winning out there when it comes to developing and launching new products and brands in 2024 and beyond and we’re getting pretty good at this.

We also cover the “no go zones” to help you avoid wasting time and money.

Getting your product and brand to resonate with consumers is the game - everything else is fluff.

David Burns is also the founder of DJB Food Group and Creme design helping manufacturers, brands and entrepreneurs develop innovative new products and brands to supply into retail. Also see davidjburns speaker, because we love talking about this industry.

Would you like to be a guest on our show or sponsor an episode to reach your target audience?
Connect with us anytime david@djbfoodgroup.com