What if you could decode the secret to creating a successful brand and master the art of luxury selling? Let the insights of our esteemed guest Andre Taylor, guide you on this intriguing journey. Their exceptional experiences in building businesses and impacting lives through high-quality, consistent content will surely provide you with valuable insights. They emphasize the importance of diversity in perspectives and experiences in the business world, a significant influence on younger generations. Moreover, their future plans are equally exciting, with several company launches in the pipeline alongside different partners.
The luxury industry, often deemed elusive, is brought to light as we delve into Andre's consulting experience and Danny and Steve's business-building journey. The key to standing out in this industry lies in connecting with your audience and curating a story that resonates. Crucial elements like capital, discipline, and understanding the psychology of luxury are also discussed. The essentials of selling luxury, appealing to an affluent customer base, and the importance of storytelling are further explored, providing you with a comprehensive guide to luxury branding.
As we wrap up, we leave you with a deep understanding of the luxury market and the pivotal role of understanding your customer. Underscoring the importance of understanding consumer behavior and lifestyle, we also look into the ethical side of product production. Technology's role in targeting specific customer bases and the need to genuinely connect with them is also explained. Listeners looking to kickstart a successful business will find the tools and insights shared invaluable. And remember, Andre is just a message away if you have questions or wish to delve deeper into these insights.
What if you could decode the secret to creating a successful brand and master the art of luxury selling? Let the insights of our esteemed guest Andre Taylor, guide you on this intriguing journey. Their exceptional experiences in building businesses and impacting lives through high-quality, consistent content will surely provide you with valuable insights. They emphasize the importance of diversity in perspectives and experiences in the business world, a significant influence on younger generations. Moreover, their future plans are equally exciting, with several company launches in the pipeline alongside different partners.
The luxury industry, often deemed elusive, is brought to light as we delve into Andre's consulting experience and Danny and Steve's business-building journey. The key to standing out in this industry lies in connecting with your audience and curating a story that resonates. Crucial elements like capital, discipline, and understanding the psychology of luxury are also discussed. The essentials of selling luxury, appealing to an affluent customer base, and the importance of storytelling are further explored, providing you with a comprehensive guide to luxury branding.
As we wrap up, we leave you with a deep understanding of the luxury market and the pivotal role of understanding your customer. Underscoring the importance of understanding consumer behavior and lifestyle, we also look into the ethical side of product production. Technology's role in targeting specific customer bases and the need to genuinely connect with them is also explained. Listeners looking to kickstart a successful business will find the tools and insights shared invaluable. And remember, Andre is just a message away if you have questions or wish to delve deeper into these insights.
What's going on, everyone? Welcome to the innovators. Then I am your host, danny Silverio, at formerly known as hashtag on Instagram.
Speaker 2:I'm here with Steve all business and we got the special Andre Taylor. It's great to be here, yeah. So now we're getting started on new segment. I was inspired by Andre's work because I was in the process of starting my brand and I was looking for the right information and I stumbled upon Andre's work and from there on, it's just been inspiring because it's been like he's given me a step-to-step road to like really able to communicate and tell the story of my brand the right way. So I appreciate you, andre, putting your insight on YouTube and creating the opportunity for us to learn from you.
Speaker 3:This is a great treat for me because I had no idea about your brand. I knew about the podcast and and then I saw the digital, the advertising firm, the promotions that you're doing. But to learn about the brand and and now to learn about playing some role in in that rolling out, that's very exciting.
Speaker 2:It's amazing how, when you're online, you touch so many people and you don't even realize right, and it's been a journey with the innovators then because that's what we were talking about earlier with Danny, like we had the marketing company and then you know, we was always behind closed doors, yeah, right. So then I was like, let's put the podcast and we have reached so many people reaching out to us now from all over the world. It's incredible, so to have you, it's an honor I think we should just get started today, danny. What's up?
Speaker 1:no, it's. It really has been amazing. I think that we estimated that we were gonna touch people, but not in like the pace that we're reaching and like the growth that we've had so far in the show. And we just have had so many amazing guests that I think that mastermind or some sort of like networking event is in order.
Speaker 3:Just now I want to ask you do you know why you've touched so many people? I have a theory. No, no. I would love to hear why do you think you've touched so many people?
Speaker 2:I feel, because we, we, we took the time to curate an idea, a brand, our consistency level of always being over delivering on our production side, our location side, our partners, and I think people's taking notice of that.
Speaker 1:I also think that, like the way that you treat people is important, right, yeah, so like that adds value, like we are not just gonna have someone here and like treat them a certain way. We deliver exactly what we say we're gonna deliver.
Speaker 3:I think what's interesting to me is you commented a few moments before we got started about the idea of, in my case, a person of color talking about luxury right, seeing that and that having an impact on you, and I hear that all the time.
Speaker 3:You know, I'm probably hearing from people in over 60 countries about my content and about how they're using it, how they've been, how it's impacted their business, and the reality is that today, people go online not only for information, entertainment, but to see themselves reflected right, and what's interesting to me is how, in particular, young people and I guess I'm old enough to be able to say young people, but I don't want to talk old guy here, but younger than me, you know you're you're looking at younger people, giving advice and giving insight and telling this story.
Speaker 3:When I was getting into business, the only options were older people, and I still believe that that's important. You have to look at young and old and you have to look at different kinds of experience. But I think what's happening now is we're in the age of Bitcoin sneaker culture and when you go online and you see guys like you talking about business and innovation and advertising, that gets their attention, and so I applaud you for what you're doing because it is very exciting to see this kind of content and this kind of energy coming out of out of your podcast.
Speaker 2:Thank, you so much. That's a pleasure to hear that. It's all new to us. It's all new to us and and as an experience, that it think is the journey. Like people see success as a place, and it's to us as a journey, and we're going through it right now as we develop our ideas. We have a lot of ideas. That's why we call it the innovators then, because we have several companies right now that we have ready to launch and we're working with different partners. But ultimately, here we hit with Andre Taylor today.
Speaker 3:Andre, what inspiring to go into the luxury space well, you know we're taping today in Brooklyn and I grew up in Brooklyn.
Speaker 3:I grew up in Crown Heights nice interesting about that is I grew up in this house that was townhouse, that was built in the 1800s 14 room house, spectacular architecture, and at the time when my parents bought that place I think in 59 or so it was not completely out of reach for a young couple to get a house like that today. That's, you know right, you know, incredible. But and so I grew up in this magnificent space and my father died when I was young, four years old, and my mother really decorated the space with a lot of enthusiasm. She would go to all kinds of furniture stores and thrift stores and all sorts of things, and so she, she kind of built this magnificence in the house and I was always fascinated by that amazing, because a lot of times I would be with her. And so what I realized in growing up is that I was really getting a tutorial on luxury lifestyle, and not only luxury lifestyle in terms of brand names, which we'll talk more about, but how does one make that part of their life to elevate their life, to live a better life, to engage better, to, to fulfill their potential, to connect with others in a better way, to give your family a great experience? So I had a, I went. I was on Wall Street for a long time.
Speaker 3:I left there, started my own sports media company, built that over time and while I was in sports I started to see that many of the sports teams were organizing their efforts to cater to more affluent fans and everything from season ticket licenses to private suites to special fan levels and all sorts of things. You know these businesses were mom and pop businesses. They began to grow them into more corporate businesses and and the key was that income was rising and not only that, the desire to have more in your life and the belief that you could was rising. And so in the 90s that was happening. And in 2000 I started a consulting company and I said, when I move on from the sports company, I'm going to really focus on luxury because I feel something happening here.
Speaker 3:Right, and I began to do that in 2000 and it was things like customer service, things like selling effectively, things like serving the client in a major way. But as I started to do this, I began to realize a couple of things. One is that the luxury industry was getting older and they were disconnected from the younger audience and they're a lot. Many of them weren't even online. Yet second, I began to realize that most people, when they think of luxury, they think of a few brands, but there are tens of thousands of brands around the world that, from the client's perspective, are luxury because they're treating the client right. And so I started to see this emergence of new entrepreneurial type brands, the industry getting older technology coming into play and I began to feel like, wow, there is a place here for a different kind of consulting and perspective.
Speaker 1:Yes. So what would you say are the keys to start something like luxury?
Speaker 3:A luxury brand yes, Well, I think that this is the thing that's interesting today. There was a time where the brand had to come out of a certain place. It had to come out of a certain heritage.
Speaker 3:Yeah, heritage they call it provenance in luxury, but today it's really about putting together the right elements so that you can credibly tell that client or that customer that they're having a luxury experience. So, yes, you do want something that's rare and exclusive, you want to have some origin story, you want quality, you want customization, you want delivery at a certain level, you want something that is clearly above, you want rarity, you want all these things. But what's happened today is a lot of that has been diluted because people just put the word luxury on it. So part of my work is helping entrepreneurs in particular understand yeah, you can play in this world, but you must have a methodology and a map to do that. You can't just say luxury because you want to say luxury. Have some reasoning behind that, some strategy behind that, because ultimately, there's going to be someone else saying luxury, there's going to be a competitor and you have to be able to distinguish between what you offer and what that competitor offers, and how will you curate that story?
Speaker 1:Let's say, we have all those factors that you mentioned, but how will we curate that story then?
Speaker 3:Well, story is very important, and so, when you are developing a luxury brand, one of the things I work with in particular is what's the reasoning behind it? Who does it serve? What is the impact on the client, the person who buys the product? What is the quality of what you're doing? What kind of craftsmanship goes into it, how long did you spend deciding to go in that direction and how you maintain that level of focus? All of these things are important because you're selling to somebody who is going to be telling their wife, their husband, their child, their friend, their coworker they look what I bought and you've got to give them a story to go along with that. Now, if you've got a Rolls Royce, you don't have to explain it.
Speaker 1:If you've, got a certain name you don't have to explain it. It's like the LVMH is kind of like.
Speaker 3:Well, the interesting thing about LVMH is they recognized very early on that a lot of these businesses were shopkeeper businesses that had developed great client relationships and great brands, but they were not great businesses and by bringing them together under one brand there's something like 75 brands now it's that they could develop a powerhouse and they can actually share resources and methodology and marketing and strategy in that group. What's interesting about that to me is that, first of all, Arno developed that as, if not, he might not be the richest today, but he may be tomorrow because he flipped back and forth. But that opportunity exists elsewhere with many other brands. The difference is the capital, the discipline, the understanding, all of those things which many entrepreneurs lack. And it's unfortunate because there could be many, many more brands, but a lot of entrepreneurs who develop brands don't really have the vision and stamina in the pocketbook to push forward in the way that they could.
Speaker 1:You mentioned discipline. Can you speak on that a little bit, because I don't think that people understand the amount of discipline that it takes to create a brand or run a business or just like the hurdles of like.
Speaker 2:Well, luxury itself has to do with a certain discipline of craftsmanship, a level of customer service, attention to detail, and all these factors.
Speaker 3:Discipline is perhaps the not so secret ingredient in everyone's success. When you see any successful person, any powerful person, any person that's had an impact, they didn't just get up that morning and decide they're going to do it. They've been at this for a long time. I've been in this business more than 21 plus years, maybe 23 years or so, and prior to that I was in business. Prior to that, I was developing businesses and learning businesses, and when I tell you that I work every day, now I love what I do. I don't feel like work, but I'm working every day. I'm studying every day, I'm talking to clients every day. I'm figuring out a strategy every day. I'm carrying my notes every day to see if I can just get an edge, if I can learn something, see something, use something that will be powerful. You talked about the 21 essentials of luxury that I had on mind, which, believe it or not, that video is 10 years old.
Speaker 2:But it was so current.
Speaker 3:Yeah, yeah. Well, all of this is. There's nothing new.
Speaker 2:It's so current the information. That's something new.
Speaker 3:Believe it or not. That's the thing that most people don't really understand. There's really nothing new, but what's new is how you execute it. What's new is how you make it relevant to now. But that video, for example, I decided to record it one day when I was actually at a studio with my videographer and she said what are we going to record today? Normally I would come in, I'd record several videos and I said you know, I don't know what I'm going to do. And I looked at my laptop and I saw that I had this presentation from my selling luxury workshop that I was giving around the world actually workshops all over the place. I said, well, maybe I'll record this, and so I recorded that, and I was shocked at the response. After I recorded that, I had people calling me from brands all around the world. Some people were using it every day to train their sales staff and to reinforce certain things, and to this day, it's one of my most popular videos out there.
Speaker 1:Can you speak a little bit on it for us that haven't watched it?
Speaker 3:Well, you haven't watched it.
Speaker 2:The habit on repeat.
Speaker 3:I'll be sure to watch it after this, and it's essentially what I did is I took some of the essentials of what it means to sell luxury and I condensed it into about a 15 minute video, and so things like sense of theater, being able to describe the product or service in a way that has a lot of impact. In fact, I should ask you what are some of the 21 essentials?
Speaker 2:Well, the 21 essentials I feel he's breaking down the information on. It's not just a high quality fabric or material, it's also a lifestyle and it's also a point of view. Like he said, lifestyle doesn't just need to be all like. It could be spartan, right, it could be very rigid, but luxury is a point of view. So in the 21 essentials he breaks that down and it helps not only, like a sales rep at a luxury store, learn how to communicate with the customer. The customer gets aggravated.
Speaker 2:You need to calm them down and bring them in a place that they feel welcome to the store. So, like, for me, it's just like a map, right, because you know what we're working on, and he just really helped me, like put my mind in a place that I need to take myself out and then create a space, create a story, create an idea around the brand. So when people get introduced to it, whether it's through online, right we able to provide customer service. Right, give a return if we do shipping for free, or, you know, these are part of the luxury experiences that people get the packaging when they get their product. So he breaks those down into different bullet points that if you go into, like luxury sector, you need to watch Andre Taylor.
Speaker 3:That's all I gotta say. So the other thing I would say that really is the key to it is, my approach differs in that I'm very focused on the psychology of luxury, the psychology of the client. Everyone is into the stuff, the things, and so if you ask the average person, if I tell people I'm in luxury, oh, what brand do you work with? You know right, and that's significant. But more important is, what psychology do you serve? Because the person that drives a Maserati is different than the person that drives a Jaguar.
Speaker 2:And a Honda.
Speaker 3:And a Honda, of course, but even within the luxury categories there are differences in the college. So what I try to do is help my clients understand that once you get the psychology of the client, then you can shape your business in a way that responds to that client and that client will be captive to you. When you look at, if we take other industries, like Beyonce's Traveling and Taylor Swift's out there, the songs are great, but there's something else that fans are responding to.
Speaker 3:They're responding to a psychology. She understands me. I want to be like her. I like the way this makes me feel no different, no different. So if you're going to spend $500 for a ticket, $1,000 for a ticket, whatever, you're going to convince yourself that that's cool Because of some psychology, well, that's what you need to be as a luxury marketer In any market.
Speaker 2:Frank, because you're communicating like the affluent customer. And how do they want to be sold? The affluent consumer wants to be sold on a point of view, on a lifestyle, so they can feel like, well, that's my point of view too.
Speaker 3:Correct. It is interesting how some of the most basic psychological things are often missed. I remember I was going to a meeting and a car picked me up with a couple of other people who were going in the meeting and one of the guys in the car was this powerful business guy. He was talking with the person who was driving whatever, and we were going to like a luncheon and I really didn't introduce myself like in the car, because they were in conversation. So about 15 minutes in, the person who picked us up said oh wait a minute, Andre, we didn't even ask anything about you, right? And the powerful, experienced businessman next to me, he said to me finally, you were waiting for that, weren't you? And what he was really saying is look, anybody who has accomplished anything. They're hoping that other people know it and hoping that other people understand it, and they want to understand it themselves and be reminded of it. Now, maybe they don't need it on blast all the time, but there's a certain level of recognition that they want to receive, because it's hard.
Speaker 3:It's hard to do this stuff. We talked about discipline. You got to get up early in the morning on calls. You're proposing something, people don't respond. People say, no, you think you're going to get the deal, you don't get the deal. So when you slay those dragons, you want to really feel good about that and it's nice when other people know. So when you're selling to the affluent, you're dealing with successful people, company owners, professionals, people have accomplished something in their life and they want to know when they're in that suite in that hotel, yeah, you know what? I deserve this, it's hard for this and I did this. And they certainly want the people who are selling to them to understand that and to connect with that. And it's one of the secrets in doing that. Well, a lot of times I'm coaching some of these luxury sales advisors and I say you got to become bigger. No, this isn't about being subservient. This isn't about being intimidated. This is about being just as powerful as that person is in a different way.
Speaker 2:Right as a servant, in a way that you say like well, you can be of service without being subservient.
Speaker 3:Correct, that's what I meant to say so if you go to an affluent person's house and they say, Steve, do you want to drink? Steve, do you want something Bring?
Speaker 3:him something man, let's get him something nice. That person is being of service because you're in their domain, but they're not subservient, got it? But what they're saying at that moment is let's treat this person a certain way. This person is connected to me, this person is in my space, this person is treating them a certain way, and that is one of the keys to being really successful in this segment. That's amazing.
Speaker 1:What, would you say, has changed in the industry trends as far as like luxury and now mixing the mixing of streetwear culture within luxury.
Speaker 3:Well, you're putting your finger on it. One of the big things is that, first of all, the age of the luxury consumer, the point at which that person believes that they should have luxury. If you look at some old television programming, what you'll see is people in their 40s and 50s and 60s, at a certain level in life. You go on Instagram or you go online. You see young people feeling, hey, I can travel to this country, I can live in this level. So that's age is one issue. The other thing is culture. So when we talked about street culture, streetwear, which is one of the big categories, and that's a big difference. So you're looking at people who are talking about luxury and you may not see it right away because there isn't a big, isn't a blue blazer fabric or a gray flannel pants or a pencil skirt. It's not the tradition that you see, but it is luxury because it is positioned that way. So culture is a big issue and that has opened up opportunity and it also has created a lot of competitive tension, because what that means now is that someone can create a brand by making it cool on the street and compete with a big brand. Now, if they're really savvy, they can grow it.
Speaker 3:Discipline is an issue, capital is an issue Client and the other thing I would say is a big difference is technology. Technology has enabled a lot and it has also been a barrier for some, because in the past the sales advisor would call you up and say your ties are in. The shoes you wanted have come in. Now we're communicating via texts and all of these things, so the feeling of being treated at a very high level. It feels no different than someone else texting you, and I think that that is one of the gaps and opportunities for emerging brands to understand that really doing well at luxury is more than just being digital. It's being holistic, it's looking at your business in a complete way and saying we'll deliver this to you or we'll be right there, or picking up the phone and calling someone, or inviting your client to an event, or it's being with them at a different level.
Speaker 1:Now, what would you say? One of the viewers wanted to create a brand. What would you say? Five keys that you would tell them to start.
Speaker 3:I think the key to both starting a brand and actually getting into the luxury consulting branding business is to get an understanding of a client, get an understanding of an audience. Most people start by thinking about a product he has a cool design, he has a cool logo, he has a cool thing I want to do and they miss almost entirely the person that they're selling to and often they don't know who they're selling to. Sometimes I'm talking to a brand and I'll say who is your client? They don't know, they don't know. And, yes, market analysis. But I would say down to the person, down to the person. This person likes this, this person behaves this way, this person cares about this, this person does this.
Speaker 1:Build that whole persona before you, right.
Speaker 3:Because today you can market just about anybody. So if you wanted to market to people who do certain things on Sunday morning, you could find them. You could say do you watch political shows on Sunday morning? You could find them. Do you jog Sunday morning? Do you go to church Sunday morning? You can pinpoint that person.
Speaker 3:So I think, on all levels, understanding the audience is the big gap for many brands and today we've got the technology to do it. That's the thing that's fascinating you can follow that person around everywhere they go technologically. But you've got to take it a step further by really endearing yourself and really getting connected to them in a real way. Sometimes I talk to people and they'll follow up with me. I'll talk to them. Or they'll contact me and I'll follow up with them. And I'll say, hey, follow up with me, talk to me, let me know what's going on. And they don't follow up. And I'm thinking are you kidding me? Someone is responding to you and you don't follow up. But part of this is the app culture, where we're talking but we're not talking the humanity is there as great, and I think we have to elevate that in everything we do.
Speaker 2:That's like for me. You know, putting the brand together, I had to start thinking about the behavior, like you said, of the consumer and the lifestyle, like when we started the brand. You know, something really bad happened with one of the factories we were partnering up with and that's what triggered us to push more to the sustainable side of things, not just calling ourselves a sustainable luxury brand, but also the ethics of how we produce our products, where we produce our products, who's producing our products, and not only that in the part of communicating with the customer. Well, is that customer into sustainability or not?
Speaker 1:Right.
Speaker 2:Do they eat clean or not? Do they like go to the gym or not? Ok, my customer might be a person who eats clean and goes to the gym, because they have a different mindset. So that part of creating the behavior of the consumer and like it was very important for me because at first I just wanted to get t-shirts sold at the cheapest price, but then, when we had that incident with that factory, it just changed my mindset.
Speaker 2:I went through like country to country trying to find out vertical factories that were focused on sustainability for myself. Like I forgot about the end user. I was like I need to be ethical through my process. So I'm confident, when I'm selling the product or telling the story, that I did my research and I did my homework to make sure that people are being considered when making the product. So it's been a journey and again, I appreciate you getting on the show and Danny has been very helpful in creating that digital side of things of where's the consumer at online? Where can we find them? Are they in Spain? Are they in Barcelona? Are they in Europe, where? And he's helping curate that.
Speaker 1:That's what I focus on, but a little bit more about you. So can you tell the viewers if there's any tools of insights that they can actually look for. Insights or tools that you use to keep yourself organized, or almost like five steps that they would start tomorrow to get started?
Speaker 3:Well, I think if I were to describe my approach to business and business building, it would be. The first thing is I am a habit consumer of content, so not only online, I mean, I'm reading multiple newspapers every day, multiple times a day, checking in see what's going on, and it's everything. It's not just luxury, it's all kinds of industries I really pursue my interests. So if there's something about architecture that's cool, there's something about real estate, anything that's out there, politics, because all of those things help you cross-pollinate and help you have other ideas that you can apply to your industry. So I consume a lot of information.
Speaker 3:I am also capturing ideas all the time, so I'm always with something to write and something to write on, including you know, I use my phone, but I always have something to write and something to write on. If you were to walk with me through the streets of New York, you'd be amazed at how much paper I can collect. You know I'm looking at these magazines right now and I'm going OK, what's in them? You know? Because I know inside there's stories, insights, information, perspective. I'm always taking photos because I see something that's interesting and I want to think about it and relate to it. So I'm pretty disciplined in my capturing and use of information. I also am very disciplined in my content production. You know I write every day. I record all the time, so I'm very focused on that, and I'm also high-touch when it comes to my clients. I believe that you just have to stay in touch, you just have to follow up and you have to find ways to serve them.
Speaker 1:I think you said something as far as you were talking about how you consume content. We had a conversation with some students in YouthBuild and we were just telling them, like, if you're going to get started, there's just so many ways to consume the content that you're looking for, right. There's how-to videos. Like back in the days we had a hard time trying to figure out how to do anything right, because we had to look for instructional manual.
Speaker 2:Well, have a mentor. You had, like before social media, either you had a mentor or you had to go to a library find a book. You know, and before now everybody had an online computer at home at the time in the 90s. Now everybody did, you know, to answer your question. It was like that process is very intracool, right.
Speaker 3:You know, like, actually like doing the research and just consuming that content that you need to get yourself you know, all my life I've been into bookstores all the time, and even before they let you sit down and read books because that was new, like in the 90s, but you could actually go in there and open the book. But I would take my little index cards and go into the bookstore and I wanted to learn how to do something. I would take down notes if I couldn't buy the book. But that's another thing you know I've got. I keep books all around me. I keep magazines all around me. I'm always looking at biographies of successful people. I watch movies of profiles of successful people because I'm always curious what did that person do? How did they think? What was the turning point? What challenges?
Speaker 1:did they face? You also mentioned, like the follow-up. How important is that, like when you have a luxury brand? Because I feel like I've come across some brands that I've purchased from and they're not very good with a follow-up and that kind of turns me off and I never purchased from them again.
Speaker 3:Well, follow-up is the key to everything, Right. So everybody's going to. First of all, if you're building a business, everyone's going to say no, so you've got to follow-up. If you are selling, the person initially is going to say no, thank you, you've got to follow-up. If the person buys, you should follow-up because maybe there is another sale there. So I think learning how to follow-up is fundamental because often the money is in the follow-up Right and by following up you don't realize that person says you know, I'm so glad you called, I'm so glad you followed up. I was thinking about doing this. So follow-up is really key and it's something that a lot of people don't do.
Speaker 1:That's something that in advertising you typically see something like an average of six times before you actually purchase. So in order to purchase, you have to show that user that product at least six times before they even absolutely purchase that.
Speaker 2:You do it through different platforms right. Now they have AI tools that you can send out a text, a personal text, and then the AI. If you respond, the AI responds back to you looking like if it was you. You know, so if it was to schedule a call or just to follow up, the AI responds in your tone, in your manner. So we in the future, you can automate follow back.
Speaker 3:But also the other issue is look, I know automation is cool and important, but everyone is not so busy that they can't follow up.
Speaker 3:I was traveling last week and I followed up with someone I'm talking to about doing some business, and I just did something that I always do I recorded a video about his opportunity, specifically talking to him, and I sent it to him and he said wow, I really like this. This is really cool. A video just for me. Well, that's the way I use my phone all the time, hey look at this and it's more personalized Look at this audio.
Speaker 3:Sometimes, when I'm coaching someone, rather than write things out in an email, I'll use my voicemail and say here's what I think you should be doing, or I've been thinking about this. Send them a voicemail. Use the tools that you have in a powerful way. We've got these tools. A lot of people don't even know how to use them, or don't use them to build relationships and follow up Right.
Speaker 2:That's 100%, thank you.
Speaker 1:Now, where can people find you if they want to look you up and find your contacts?
Speaker 3:Andretaylorcom. You can find me on YouTube at TheAndreTaylor. Between those two places you'll be able to get to all the various things.
Speaker 1:Any Instagram TikTok, Yep TheAndreTaylor.
Speaker 2:So, just before we wrap up, andre, what's one of the things that inspires you?
Speaker 3:I think the main thing that inspires me is the idea of tapping into my potential and fulfilling my potential. I cannot sit too long without asking myself am I using my time, am I using my skills, am I using this opportunity well? And so that has always inspired me. When I look around and I see other people doing interesting things and pushing the envelope, the question is why not do that myself, why not learn from that and am I challenging myself? When I was growing up in Brooklyn and back then, new York was the capital of live television and I would see these live programs on talk shows, entertainment shows or what have you my thought was wow, I want to be there, I want to be in it, I want to be what they're talking about, and so that has always motivated me the idea that there's something great happening all around the world and all these spaces, and you can participate in it if you are willing to step up and rise to a level of ambition and discipline and focus to do so. That's exciting to me every day.
Speaker 2:That's amazing. Yeah, is there anything you want to highlight? Any projects you've got coming up that you want to mention on the show, or we just keep it private and you've got to reach out to Andrey Taylor on his websitecom, right.
Speaker 3:I think the key thing that I would highlight is that if you are someone who loves luxury, or loves nice things, and you want to figure out a way to play in that space, I've got a portfolio of offerings to help you do that. I've got my luxury lifestyle advisor program, which is being certified in my methodology on how to grow and market a business, and a wide array of other tools. So get in contact with me. I'd love to hear about what you're doing, what you're thinking about doing, even if you just love luxury. Get in touch with me, because I love to share these stories and understand how I can better serve people, both on the consumer side and business side. Beautiful, amazing.
Speaker 2:Well, there you go, guys. We had Andrey Taylor, we got formerly known as Hashtag, and Steve O. Business is another episode of the Innovator's Den.
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Speaker 2:And we're out. All right, I'll see how I grow. Question Nick me you.